How to put SEO-friendly URL and description on Blogger posts
updated: November 2020
Relevant URL is important for blog SEO
Do you know that though Blogger assigns a URL to each blog post based on the first words on the post, it lets you change to an SEO-friendly URL?
First, if you are a very new blogger, let me show you how URLs work. I hope you know that URL is the unique web address of any webpage - a blog's homepage, blog posts, pages etc.
Blogger has a typical structure for giving URLs to blog posts:
In this structure, all is fixed except the last part, called slug. If you don't bother about it, Google automatically assigns the slug based on the first few words of the post.
Suppose you have a blog on cooking (www.example.blogspot.com) and your latest post is titled 'The right way of mashing potatoes for burger'. Blogger would automatically give the post a URL something like this:
Now, if someone searches for 'how to prepare burger', 'mashing potatoes for burger' or 'potato recipes', the URL given by Blogger to this post will be of any help to search engines as well as humans in knowing the subject of the post.
On Blogger page editor, there is an option Permalink. When you click on it, you find a URL already suggested by Blogger. Click on Custom Permalink and provide the slug. In the above example, if I type mashing-potatoes-for-burger, the new URL of this post becomes:
Do you see the advantage of writing a relevant slug for blog SEO? If not, let me explain: A relevant slug in this example gives a sort of evidence to search engines that the post is on mashing potatoes for burger. Now if your blog is popular and authoritative, and if someone searches with search queries as mentioned earlier, this blog post will have a higher chance in getting placed high in search results.
Search meta description is also important for blog SEO
On the post edition, you will see Search Description option under the Permalink option.
Google likes you to put a human-readable description and not a list of search keywords; however, you can play with keywords in an intelligent way. In the present example, you can perhaps write something like this in the search description box (but only if these things are covered in the post): 'Potato burger recipe: Best vegetarian burgers come with mashed potato as the main filling. Preparing the filling depends on correctly mashing potatoes.'
The search description that you add in the box becomes the description meta tag in the post's HTML. It is shown under the post's title when it comes up in search results. Google says that this meta tag does not directly influence SEO, but it does improve blog SEO, though indirectly. You can visit this post to learn why it is important to put good description meta tag in each blog post.