20 best practices for effective business blogging
WHAT IS A BUSINESS BLOG Simply speaking, a business blog is one that promotes a business. It can be part of the main website, or it can be a standalone blog. I assume that you already have a website, because no business - except perhaps nomadic or hyper-local trade - can survive without a website these days. Normal websites are static in the sense that their content does not change too frequently. Even if some part of it is dynamic [e.g. share quotes in an equity investment website] or a part is updated fast [e.g. websites introducing or reviewing new products], the updation is part of the core of website. On the other hand, the blog is there for updating on matters that the website may not do routinely (We'd come to that in the third section). photo courtesy: Pixabay The blog is not only an extension of the website but also a platform to engage existing and potential customers. But unlike Facebook and Twitter, the blog is not a 'quickie' social networking pl