Showing posts from July, 2018

Voice search is going to rule the search universe in future: should you be worried?

With a number of virtual assistants available on desktops/laptops, mobile phones and standalone devices (e.g. Google Home, Siri), people are going to search more and more by giving voice commands.  Voice search will take natural language search forward by leaps and bounds. Are present search engine optimization (SEO) actions geared towards this change? Will voice search ever be popular or is it just a hype? Talking is easier and less boring than typing. You need not be in a particular posture and tied to the device with fingers working on the keyboard. You can give the command while you are doing another task. Voice commands are unobtrusive and instant; you remember something suddenly or you need some help while doing a chore - and you speak to the device for an answer. The trend may take some time before it breaks out in full swing and then becomes the norm. 2020 could be the time when voice search would have started becoming mainstream and  2021 when it becomes the preferr