How to earn money from blog by reviewing products and services

We see reviews of products and services on a very large number of blogs. However, for earning from the blog using reviews, this task is to be done professionally. Let's see how. 

If you are a blogger who has already been doing reviews but his/ her reviews are not getting good results in terms of engagement, traffic or earning, please jump to this section: Why is my review blog not earning traffic and money?

We would start with a bit of theory for new bloggers because a strong conceptual base helps in taking right decisions. However, if you are in a hurry, browse headings and move on to the actionable points that suit you.


What are reviews on blogs and what products are best suited for reviews?


Product reviews are nothing but articles about products (or services) produced and offered by others. You can review on your blog anything that people sell and buy.


Reviewing of products is one of the best earning streams for bloggers. As we have said earlier, reviewing of products and services is easier than many other ways of earning from blogging, but needs a professional approach. 

The following are most obvious products and services that are amenable to reviews on blogs:

  • food products
  • restaurants and hotels
  • travel packages
  • beauty and health products
  • gadgetry and equipment
  • books
  • movies
  • website hosting services 
  • online services
This list is far from exhaustive. In fact, there are numerous narrow niches (e.g. 'ethnic jewellery' or 'musical instruments') in which reviews could be more rewarding because (i) there is less competition from advertisers and bloggers, and (ii) people interested in such specific items are likely to be real buyers. 

What must a product/ service review contain? 


A well-rounded review should have these elements:

  • general description of the product/ service and its utility
  • photographs
  • technical details/ chemical composition/ dimensions
  • availability and price: how to purchase/ obtain; if discounts etc available 
  • unique selling points: why should one buy this product/ service
  • references: expert views of others/ preface in case of book reviews/ quotes from the book
  • negative points: high price (it can be turned into a positive point in sponsored reviews)/ something that could have been better
  • comparison with similar products/ services
  • precautions in use
  • disclaimer: your relationship with the seller/ whether you were paid for the review
You can review a particular product or a set of related products. You can also compare competing products one by one or side by side (as in a table) and also give them ranking. Many review bloggers also bring out lists of best products (e.g. 5 best digital photo frames) and explain why the selected products are the best.

When the blogger is paid for writing a review, the review is called 'sponsored review'. Sometimes the blogger hides this fact, and writes a very salutary review - this is dishonesty and it is found that readers are savvy enough to sense that the review has been sponsored.The ethical and desirable way is to declare that the review is paid for (e.g. I was part of the press team that was recently taken to the resort... I received the dress as a gift from the brand...).  

 

What constitutes a good product/ service review on the blog?


In technical terms, the review should have

  • lucid language, mostly in first person voice (i.e. 'I used it and found...' rather than 'People who use it say that..."
  • readable font size, color; wide enough column; overall neat looks of the site/ blog
  • text broken into sections that deal with different aspects (e.g. where to buy, different shades available, price) 
  • links to relevant places (e.g. product site, a page describing the chemistry of the product, a wiki-how page on using such products)
  • photo(s) that help in seeing the product from different angles (e.g. different colors available, photos showing how to use it, packaging, trailer in case of film, jacket in case of book)

In terms of content, the blog should give

  • honest opinion, without hiding obvious negatives and telling half-truths
  • useful insights for taking a decision and not 'balanced' or wishy-washy and confusing ideas
  • detailed information so that the buyer does not run away to other sites
  • to the extent possible, personal experience gained after using the product
  • proper conclusion at the end of the review.

I sometime review products that I use. How do I go forward?


As a blogger, you might sometimes review a few products after using them, but that is not what we are aiming at. Such reviews do not come high on search pages and are not taken seriously by selling firms. We are talking about product/ service reviews that the blogger can use to earn money.
 
review products on blog to earn money
 
As a 'professional' review blogger, it is necessary that people start knowing you for your excellent product reviews. So, you will devote the blog fully (or its significant part) to reviews.  It also helps to keep sections in the blog that give additional information on the subjects of review. For example, you can have a blog on make up on which you regularly review beauty products, and sections that contain a lot of additional information about chemical composition of beauty products and their health effects, what type of products are suited to different skin types, what products work best in some climates, and so on.  
 

There are so many product review sites; why would firms and buyers care for a small blog? 

 

WWW is so big, but there are so many more people surfing it that there is still space left for savvy bloggers to make their blogs shine and earn. You have small shops along side huge brand outlets even in the most famous shopping malls, isn't it?

You can sure have your place, and your blog would make money for you in a crowded marketplace too, if
  • Your reviews are exceptionally good so that people visit your blog again and refer it to others;
  • You promote the reviews through social media, so that people know where your blog is and come to you for more;
  • You optimize the blog for search so that more people visit your blog while looking for that product;
  • You monetize the blog by having a paying arrangement with brands/ sellers so that you earn good money out of your hard work.
Yes, there are big review sites and blogs, but many people want to research beyond the opinion given there. People want specific information given without hiding facts. People also want a variety of opinion to arrive at a right buying decision. So, a blog that gains authority because of honest and informative reviews becomes more and more sought after. Another points to note is that most big businesses of today started small. Most big travel bloggers (some with travel agencies, portals and many employees working for them now) have confided in us that they started as individuals wanting to travel a lot and writing about it. Some didn't know a bit about blogging! So, be sincere in your effort, work in the right direction and work a bit hard - and success will be yours - despite competition.
 

Should I review a range of products or go for a narrow niche?


That depends on a dozen factors, and so you should do research beforehand. Don't go for a broad niche if you are a newbie blogger. When you have established the blog, you can expand the horizon.  If you ask how narrow the range should be for the blogger who has created his blog only recently, we'd say, go for a narrow niche but not too narrow. It will mainly depend on how many people are looking for that product.   If you think, going narrow beyond a point will not get you any visitors, go for the broad niche but go local if you can. Let us take an example: As an individual budding blogger, you can't compete with huge review and comparison sites if you have a review blog on digital cameras. Going for reviews of camera bags, stands or flash lights would not take you anywhere. So, why not review the camera shops in your city? Or which packages being sold by local camera shops are best buys? As another example, you cannot compete with huge sites and apps that compare restaurants whichever corner of the world you go. But if you regularly review restaurants in your city, your blog could be a big hit among people. You can review them in a number of ways, and can add hotels, bars etc as you go along. While studying products that can make money by review, and competition at global and local levels, also study the audience well. Who will come to your blog and go by your advice? Where does the audience live? What are the likely lifestyle and search habits of the target audience? And so on. It will also help you in deciding whether you should go for elite products or mass-use products. 
 

Is it OK to approach brands/ sellers directly, offering reviews on payment?


You can have AdSense and affiliate ads (e.g. Amazon, CJ) from the very beginning, but wait before approaching sellers directly. If you are a new blogger or you have reviewed very few products so far, it is necessary that you build up a solid portfolio before approaching sellers one-to-one .  And yes, once you have a good number of reviews to show, it is not only OK to approach them, it must be your regular drill.  Make a directory of firms that sell your type of product, and approach them by whatever means you feel as the best way - by email, phone or meeting in person - depends on your own circumstances. In whatever way you contact them, these are the best practices you should follow:
  • Choose the seller with care. You should not be desperate to get any seller. There is a big probability that a shady seller (as compared to an established and reputed one) will agree to your offer or give you a good deal. But it might hurt badly in long run.
  • Be ready with your terms. Don't sell yourself cheap even in early days of blogging. At the same time, don't show attitude. Be the real you. Offer short as well as long term deals, and make the long-term deals more attractive. 
  • Be ready with your arguments. Have convincing arguments - backed by facts - and at the end the product seller should feel that a review on your site will help him.
  • Showcase your assets. Make a one-page flyer about the blog, which should describe the blog, its target audience, any good comments you have received, any deals you have made, and its traffic stats. Give one or two lines about yourself. Send it electronically as part of your email. Keep its print ready if you intend to meet sellers in person. 
  • Be polite and accommodative but slightly persistent. If the other guy wants to test your standing, he might  initially be cold to your offer. If any amount of convincing does not help, walk out but leave the door open by suggesting that if they wish to still consider your offer in future, they could call you at ... number OR they should not mind if you ring them after a week just to see if they had a change of mind.

  

Why it is often wiser to buy the product than ask for sample


You will learn the tricks of the trade as you go, and you will get plenty of free products, as some beauty, fashion and travel bloggers have shared with us. We also know that books keep pouring to bloggers who regularly publish good book reviews and have a following. But one thing is sure; don't wait for the thing to come to you if you feel you have a duty to review that product. For example, highly reputed reviewers get smartphones free when these are launched, but even mid-level bloggers are not likely to get them free for a review. As a blogger reviewing mobile phones, you need to review the mobile early. In such a case, you will need to read all the information available on the web and based on your understanding of the features, you will present your views on that smartphone. You must, in such case, tell beforehand that your opinion/ advice about the set is based on ... (links) and you have not used the set yourself so far.  We have seen many bloggers of beauty products reviewing products after buying and using them. Such bloggers get a fan following because the reviewer is under no obligation from the brand to project only good aspects of the item.  But there is no harm asking for the product or service, and it would come free especially when the seller is desperate or it won't cost him much to gift it to you (e.g. a book, an e-book, a software, a free stay before tourism season).
 

How do product reviews go with affiliate marketing and AdSense?


There is no harm having any type of ad on the blog along with reviews. However, sometimes a seller who gives you good money for his reviews might put the condition that you will not serve his competitor's ads. But don't worry; such situations can come when you are an expert - and in that case you will have all the wisdom to take the right decision.  
 

What if seller demands only praise, no honest review?


Yes, you will have to deal with such situations. That's why we said above, choose the sellers discreetly and be ready with your terms.  You have opened the blog for making money from reviewing, not for fighting with sellers or teaching the bad ones a lesson. So, avoid bad sellers from the beginning. After that, you will be left with good sellers whose products and services will be genuinely good. If you find a product bad after using it for free, you can tell the seller, your review will have those bad points or at least the review will not be all positive. So, either he improves the product (e.g. customer service in a hotel or a bug in software), takes it back from you (e.g. key for a software), agrees for the review, or you don't carry the review. You can have your say only when you had made these terms clear before you used the product - that's what makes it even more important to make your terms clear in advance.
 

Why should a reviewer put disclosure; does it not sound apologetic? 


Disclosing your affiliation with the product or service under review is not only an industry requirement, it is also a good business practice. Instead of weakening you in any way, it gives you great advantage in terms of credibility. It also gives you higher marks in internal rating done by search engines. Moreover, if someone gets hurt because of your recommendation, your disclosure would save you from any legal action by the users.   Take a few examples. You would caution that the face cream you have reviewed has a high concentration of aldehydes and products with extra aldehydes can cause rashes. Or, this particular yoga should not be done by people with a history of bone fractures. Now if a lady gets allergy after using that face cream or a guy breaks his bone after doing that tough yoga asana, they won't be able to sue you. Similarly, if you mentioned that your views about that food supplement are based on your experience and you are in no way connected with the brand, people would take you at face value (But it must be true too). If you review a restaurant after a press trip or a paid dinner and mention about this fact, people would trust you more and will take it in the right spirit if they find that you have praised the restaurant slightly more than it deserves. Got the point? By the way, the US FTC has detailed guidelines on what should be taken in mind when endorsing a product. [Link is given here to FTC main page as the links to the specific documents sometimes do not open. Go to the website, search for 'endorsement guides'.]
 

Is it ethical to be critical just for the blogger's credibility?


Criticism meant to gain points is not good at all; similarly, unnecessary praise to get reward from the seller is too bad. The review blogger must be a fair person, and his/ her aim should be to give the most honest and expert opinion about the product/ service to the visitors. This applies even when the seller has refused to give you a free sample and also when he has sponsored the review. The reviewer should also be tactful while criticizing the product or service. As mentioned earlier, the best way to come out of the dilemma when the product is very bad but you don't want to be too critical is - don't review that product. When there are minor blemishes in the product or it is very steeply priced, t is better to use expressions that make the criticism look graceful, e.g. "it would have been better if the makers put the cutout button on the right side", "The camera is superb in the quality of sensor and optics, and the only sore point is the small size of LED display."
 

Why is my review blog not making enough money?


(This section is for review bloggers who find that for some strange reason, their blog is not getting traffic or earning money.)
Instead of our answering your questions, let's pose questions that will help you get your own answers.

Do you review products related to your blog?  

It is obvious that the product or service that you review must belong to your niche, and yet a good number of bloggers are seen reviewing products that do not fit well with the subject of the blog.  Just so that you must publish a big number of reviews or some offer has come your way, you should not post reviews on unrelated products. We have seen occasional book/ beauty-product reviews on personal blogs and are acceptable as these are hobby posts to be shared with known people. But a fiction review on a fashion blog: NO, if you want to make money by reviewing products/ services.

 Are you well qualified to review the product/ service?  

If you are not expert in the field to which the product/ service belongs, your review will not have the required depth and people will find out that you have made the review with a shallow understanding. Some type of products need more specialization than others. For example, if you are a voracious reader, your review of books may pass but if you do not have good medical knowledge and you review medical products, that won't work.  

Do you do enough research before writing the review?  

Review, whether of a nail polish, a web-hosting service or yoga mats, needs proper understanding of the product - and this comes from not only expertise but also long use/ experience, keen observation and study of others' articles. This all comes under background research. Some things, especially services and gadgets, may need deeper research.  

Do you use personal voice?  

You should talk straight and not in third person. Tell about your experience with the product, so that it is believable and convincing. That also helps you connect with the visitor, who might get encouraged to ask you further questions through comment box/ contact form/ email.  

Do you look reasoned, and not superficial, emotional, unsure?  

The review should be well-reasoned and not based on emotions. Don't ever get influenced by a free offer or the sales pitch on the product site or what you were briefed during a press trip to a new hotel. Never publish a review in a huff, e.g. you bought a new kitchen gadget and it worked fantastic. You can share the joy on your personal blog/ FB page or WhatsApp chat, but not on your professional review blog. What if the product fails in a few days? What if much better products are available in the market? What if you bought it at an exorbitant price but as you are a rich lady it looked cheap to you? At the same time, do not publish a review if you are fed up with a product because it didn't work well and you did not get the customer service immediately. When in anger, you might miss some fine qualities of the product or a key step you yourself did not take while using the product.  

Is your presentation appealing  

You might write an outstanding review but if it is not packaged well, people will not read it or stay on the blog long enough to finish it. Be sure that the review meets the quality parameters given in the section above, 'What constitutes a good product review'.  

Do you disclose your link with the product?  

Disclosure is a must in case of all reviews, especially when you have benefited in any way by publishing that review. As already emphasized above, disclosing your relationship with the brand/ product that you are promoting is not only ethical, it increases visitors' trust in you.  

Do you promote your reviews well? 

Finally, if you do not promote your reviews, it is likely that people will not know about them. If people do not know of  your excellent reviews, they won't get you popularity and money. So, promote them well. Use social media, WhatsApp or other chat groups, email lists and other tools to let people know about your latest review. Be part of forums and social media groups active in your niche. Tweet the post, cross-link with other similar posts, tell your friends or clients or colleagues about the post. Write on product evaluation and comparing sites.  Don't fritter away your energy in many promotional efforts but focus on what suits your type of product.

13 top Indian lifestyle blogs in 2018

In the last three years or so, a large number of people have started blogs on beauty and fashion. A number of them have added other subjects related to urban lifestyle, and these include parenting, fitness, home decor, travel, reading, etc. and this genre is now well-recognized as lifestyle blogging.

The list below are the chosen 13 among India's best lifestyle blogs. Some of them have established themselves in the Indian blogging scene and a few are reported to be earning handsomely too. The blogs have been listed according to the first alphabet in their domain name.

If you are interested in learning more about lifestyle blogging, please visit the given link: What is lifestyle blogging

You can visit here if you are interested to go deep into how to open a blog in beauty and fashion blogging niches and earn money from it.

5 top ways to earn money from a blog in Hindi हिंदी में ब्लॉगिंग से पैसा कमाने के 5 टॉप तरीके

हिंदी में ब्लॉगिंग से पैसा कैसे कमाएं? How to earn from blogging in Hindi?


यह प्रश्न बार-बार पूछा जाता है. हम इस प्रश्न का उत्तर दो हिस्सों में देना चाहेंगे. एक, क्या ब्लॉगिंग से पैसा कमाया जा सकता है, और हाँ तो कैसे. दूसरे, हिंदी में ब्लॉगिंग  क्या पैसा कमाने के मामले में अंग्रेज़ी में ब्लॉगिंग की तरह असरदार है?

ब्लॉगिंग से धनार्जन (earning from blogging) के बारे में इंग्लिश में हज़ारों पोस्टें आपको वेबसाइटौं पर मिल जाएंगी. मिल तो हिंदी में भी जाएंगी, साथ में YouTube में वीडियो भी. हमने देखा है कि चूंकि ब्लॉग से धन कमाने की चाहत रखने वाले ब्लॉगर बहुत जल्दी में होते हैं, ये वेबसाइटें और वीडियो उनके सामने चारे की तरह ऐसे नुस्खे परोसते हैं कि बेचारे ब्लॉगर उनके भरोसे अनाप-शनाप कदम उठाते हैं और या तो छोटे समय के लिए कुछ पैसे कमा कर बैठ जाते हैं या फिर बिलकुल पैसे नहीं कमा पाते.

यह स्पष्ट करना ज़रूरी है कि जब हम ब्लॉगिंग की बात करते हैं तो न केवल पारम्परिक ब्लॉग की बात होती है, बल्कि किसी भी तरह की पठन/ दृश्य सामग्री (content) को अपनी वेबसाइट पर डालना और उससे सम्बंधित काम ब्लॉगिंग के दायरे में आते हैं. लेकिन इस पोस्ट पर हम बात करेंगे पारम्परिक ब्लॉग की.

चलें?


क्या हिंदी में ब्लॉगिंग से पैसा कमाया जा सकता है? Can we earn money from blogging in Hindi?


बिलकुल. हज़ारों लोग ब्लॉगिंग से धन कमा रहे हैं. यह बात अलग है कि ज़्यादातर ब्लॉग ऐसे हैं जिन्हें पैसा कमाने के लिए नहीं बनाया गया है. यह भी एक कड़ुआ सत्य है कि अमेरिका में हाली एक सर्वे से पता लगा है कि पैसा कमाने के लिए बनाए गए हर 100 ब्लॉगों में से केवल 2 ही अच्छा धन कमा पाते हैं, बाक़ी 98 अपने पूरे जीवन काल में 100 डॉलर भी नहीं कमा पाते! और ये 2 ब्लॉगों के मालिक बहुत मेहनत करते हैं और अपने ब्लॉग को सुन्दर रूप में रखने, उसमें अच्छी सामग्री लगाने और उससे धनार्जन करने के प्रक्रिया में. 

हिंदी में ब्लॉगिंग  से भी पैसा अर्जित करना संभव है. कई ब्लॉगर इस विधा से पैसा कमा रहे हैं, और कुछेक मित्रों ने अपने ब्लॉगों पर यह बात साझा भी की है. लेकिन यह हिंदी में ब्लॉगिंग से रुपये बनाना इंग्लिश ब्लॉगों की तुलना में ज़्यादा कठिन है क्योंकि बड़े (ज़्यादा पैसा खर्च करने वाले) ब्रांड हिंदी में विज्ञापन देने से कतराते हैं.

चलिए, चलते हैं मुख्य बात पर: 

हिंदी ब्लॉग से धन कैसे कमाएं How to make money from a Hindi blog




यूँ तो आपको हिंदी ब्लॉगिंग से पैसे कमाने के बारे में सैकड़ों पोस्टें और YouTube पर वीडियो दिख जाएंगे, लेकिन यह जान लेना ज़रूरी है कि क्या वो कारगर हैं. वो कौन से तरीके हैं जिनसे 2018-19 में भी पैसे कमाए जा सकते हैं क्योंकि कुछेक ऐसे तरीके जो 2008 के आस-पास कारगर थे, अब काम के नहीं रहे. 

इससे पहले कि हम इन तरीकों की बात करें, दो छोटी बातें

एक, बहुत सारे ऐसे ब्लॉगर साथियों ने जो ब्लॉगिंग से खूब धन अर्जित कर चुके हैं, यह बात कही है कि वो केवल एक तरीका नहीं अपनाते. और कुछ ने यह भी कहा है कि उन्होंने सब तरीके अपना कर देखे और केवल एक या दो तरीके ही उनके काम आए. ब्लॉग किस विषय में है, किस तरह की जानकारी आप उसमें देते हैं, आप उसे प्रमोट करने के लिए क्या करते हैं, आप कितने पॉपुलर हैं - ऐसे कई कारक हैं जो ब्लॉग से धन अर्जन को प्रभावित करते हैं. 

दो, ब्लॉग को अपनी इंटरनेट पर अपनी अन्य गतिविधियों से अलग न करें बल्कि सबको एक-दूसरे के संवर्धन में भागीदार बनाएं. सोशल मीडिया प्लेटफार्म (जैसे कि फेसबुक, इंस्टाग्राम, पिनटेरेस्ट और ट्विटर) तथा यू-टयूब को ब्लॉग के साथ दो-तरफ़ा जोड़े रखें. 


ये रहे 5 प्रभावी तरीके हिंदी में ब्लॉग से धन कमाने के 5 effective ways to make money from blogging in Hindi


1. AdSense (एडसेंस)


यह एक ऐसा तरीका है जिसे ठीक से ब्लॉग पर अपनाया जाए तो धीरे-धीरे लेकिन बिना बहुत मेहनत के धनार्जन किया जा सकता है. इसके लिए आपको अपने ब्लॉग को गूगल की AdSense की वेबसाइट पर रजिस्टर कराना होता है, जो मुफ्त है. लेकिन गूगल हर आवेदन को स्वीकार नहीं करता. AdSense का खाता ऐप्रूव होने के लिए यह ज़रूरी है कि आपका ब्लॉग बिलकुल नया न हो और उसमें कम से कम 8-10 पोस्ट हों जिनमें काम की जानकारी हो. 

खाता खुल जाने के बाद, ब्लॉग में जाकर विज्ञापन को लगाना होता है, जो बेहद सरल है, बशर्ते कि आप का ब्लॉग या तो paid हो जिसमें आप कुछ भी करने के लिए स्वतंत्र हैं; अगर वह मुफ्त ब्लॉग है तो आप AdSense केवल Blogger ब्लॉग में लगा सकते हैं. Wordpress के फ्री ब्लॉग में  AdSense की app लगानी हो तो उसकी फीस है. 

अगर आपका ब्लॉग paid या फिर Blogger में है, तो एक ब्लॉग में अधिकतम 3 स्थानों पर आप AdSense की app लगा सकते हैं. Blogger में Layout और फिर या तो Post gadget या Add new gadget में जाकर ये काम कर सकते हैं. आप इन्हीं स्थानों पर जाकर कभी भी AdSense app का स्थान बदल सकते हैं या उनका साइज़ या रूप बदल सकते हैं. 

अगर आपने अब तक अपने ब्लॉग में AdSense विज्ञापन नहीं लगाया है तो हो सकता है आपको कठिन लगे लेकिन 2-4 बार कोशिश करने के बाद आपको यह बिल्कुल सरल लगेगा.

होता यह है कि आपकी वेबसाइट पर आने वाला व्यक्ति जब AdSense के विज्ञापनों पर क्लिक करता है तो एक छोटी सी धनराशि गूगल आपके AdSense खाते में डाल देता है. लेकिन ध्यान रहे, AdSense का विज्ञापन लगा देने मात्र से आप अपने ब्लॉग से पैसे नहीं कमाने लगते.

वेब रिपोर्टों से और हिंदी के ब्लॉगर मित्रों से बात करने पर पता लगता है कि कुछ लोग तो ऐडसेंस से महीने में 1000 या अधिक डॉलर (60-70 हज़ार रुपये) कमा लेते हैं लेकिन ज्यादातर ब्लॉगर कुछ नहीं कमा पाते. यह जरूरी है कि आपके ब्लॉग में बहुत सारे लोग आएं और विज्ञापनों पर क्लिक करें. अगर आप ब्लॉक पर अच्छी सामग्री डालते रहेंगे और सोशल मीडिया के ज़रिए तथा search engine optimization द्वारा अपने ब्लॉग पर बहुत सारे लोगों को ला पाएंगे तभी आपको ज्यादा क्लिक मिलेंगे.

हमने इस तरीके को टॉप में इसलिए रखा है क्योंकि अगर आपका ब्लॉग बढ़िया तरीके से बनाया गया है और आप उसमें काम की जानकारी देते रहते हैं, और इस तरह काफी लोग ब्लॉग पर आते हैं, तो अलग से मेहनत किए बिना आप इससे पैसे कमा सकते हैं और धीरे-धीरे इसमें बढ़ोतरी होने की गुंजाइश होती है. 

गूगल ने इस विषय पर बहुत लाभदायक बातें कही हैं, उन्हें अपनाएं और अपने ब्लॉग को धनार्जन का माध्यम बनाएं. 

2. Affiliate marketing (एफिलिएट मार्केटिंग)

 
यह एक ऐसा तरीका होता है जिसमें कुछ कंपनियां आपके ब्लॉग पर अपने विज्ञापन लगाती हैं और अगर कोई व्यक्ति आपके ब्लॉग के मार्फ़त उनकी वस्तुएं खरीदता है तो आपको वह कंपनी कमीशन देती है. कई सारी ऐसी कंपनियां है जो अन्य कंपनियों से विज्ञापन लेकर आपको कमीशन देती हैं.

रिपोर्टों के मुताबिक निम्न मार्केटिंग कंपनियां हिंदी के ब्लॉगों के लिए ज़्यादा फायदेमंद हैं: फ्लिपकार्ट Flipkart, ऐमज़ॉन Amazon, शादी.कॉम shaadi.com, स्नैपडील Snapdeal, जबोंग Jabong

कुछ तरह के ब्लॉगों, यथा खान-पान तथा फैशन के ब्लॉगों, पर affiliate विज्ञापन अच्छा कमीशन अर्जित कर लेते हैं. इनमें प्रति खरीद AdSense के एक क्लिक की तुलना में काफ़ी अच्छा कमीशन मिलता है.

3. ब्लॉग को धनार्जन के लिए धुरी की तरह काम में लाएं Make blog the hub of money making activities 


अपने ब्लॉग को पैसे बनाने के हब याने धुरी के रूप में स्थापित करें. 
कई सफल ब्लॉगर साथियों का सही कहना है कि केवल लिखते रहने या कोरी ब्लॉगिंग के बल पर बहुत पैसे नहीं कमाए जा सकते, इसलिए यह ज़रूरी है कि ब्लॉग को धुरी बनाकर और उसकी मज़बूतियों का फायदा उठाकर अन्य उपक्रम किए जाएं तब ही ठीक-ठाक पैसे कमाए जा सकते हैं. यह उन ब्लॉगर मित्रों के किये बहुत महत्वपूर्ण है जो ब्लॉगिंग को अपना बिज़नेस बनाना चाहते हैं. 

कुछ काम जो ब्लॉगिंग से बहुत मेल खाते हैं (और ब्लॉगिंग के साथ एक दूसरे को मदद कर सकते हैं), इस तरह हैं:

  • अपने विषय पर ई-बुक बनाना और उसे मुफ्त में भेंट करना या बेचना 
  • ब्लॉग को आगे रखकर पत्र-पत्रिकाओं से लेख लिखने के लिए निवेदन करना 
  • ब्लॉग की प्रतिष्ठा के प्रभाव से अपने विषय पर ट्रेनिंग/ कोर्स शुरू करना 
  • ब्लॉग का उपयोग अपने उत्पाद या सेवा की वृद्धि के लिए करना (नीचे चौथे बिंदु पर इस विषय में अधिक विस्तार से चर्चा की गई है.)

    4. ब्लॉग द्वारा अपने उत्पाद और सेवा का विपणन करें Sell own services and products 


    आप अगर किसी वस्तु का व्यापार करते हैं, किसी क्राफ्ट या आर्ट की वस्तु बनाते हैं (जैसे कि पेंटिंग, स्केच, घर में बनी सजाने की वस्तुएं) या आप पुस्तकें लिखते हैं तो ब्लॉग उन्हें प्रचारित करने का अच्छा माध्यम हो सकता है. 

    जैसा कि ऊपर कहा गया है, आप अपने कोर्स और ई-बुक इत्यादि शुरू करके उनका प्रचार ब्लॉग तथा सोशल मीडिया पर कर के धन कमा सकते हैं. 


    money from blogging


    5. पैसे लेकर उत्पादों व सेवाओं की समीक्षा करें तथा फ़र्मों से सीधे विज्ञापन लें Write paid reviews, seek direct advertisements


    यह भी ब्लॉग से पैसे कमाने का एक माध्यम है, लेकिन इससे अकेले ही बहुत पैसे नहीं कमाए जा सकते जब तक कि आप अपने ब्लॉग को एक ऊँचे स्तर पर स्थापित नहीं कर लेते. 

    करना यह होता है कि आप औरों के उत्पादों (यथा पुस्तकें, श्रृंगार सामग्री, होटल, रेस्टोरेंट, मोबाइल फ़ोन) या सेवाओं (यथा कोर्स, पर्यटन सेवाएं) के बारे में लिखते हैं और इसके बदले में आपको कंपनियां पैसे देती हैं. इसके लिए आवश्यक है कि आपका ब्लॉग एक विषय पर बहुत पसंदीदा ब्लॉग हो. तभी तो कोई कंपनी आपको अपने उत्पाद या सेवा के बारे में लिखने के किए पैसे देगी. यह स्तर हासिल कर लेने के बाद तो कम्पनियाँ आपको ब्लॉग पर लगाने के लिए  विज्ञापन भी दे सकती हैं!

    अगर आपके ब्लॉग में आपके इलाक़े के बारे में ज़्यादा सामग्री होती है और बहुत से स्थानीय लोग इस पर आते हैं तो लोकल सेवा देने वाली फर्में जैसे कि कोचिंग क्लास, ब्यूटी पार्लर, किराना स्टोर भी आपके ब्लॉग पर विज्ञापन दे सकते हैं.

    तो मित्रो, अगर आपको लम्बे समय तक ब्लॉग से कमाई करनी है तो ब्लॉग को अपनी बिज़नेस की तरह संवारिए और बचकाने तरीक़े के या अनुचित कदमों से पैसे कमाने की मत सोचिए. ब्लॉगिंग से पैसे कमाना मेहनत का काम है और इसे हलके से नहीं लेना चाहिए.

    अगर आपको यह लेख अच्छा लगा हो और आप इसे अपने ट्विटर मित्रों से शेयर करना चाहें तो इधर क्लिक करें:            

    Social media and blogging updates: news on Google Plus, MeToo and BritMums

    Google Plus to close down for individuals, become enterprise product


    This is the biggest social media news of recent times, but not too unexpected. It appears that Google wanted to get rid of Google Plus. The tech giant's handling of social networks has been poor: It acquired Orkut and had to later abandon it; now comes Google Plus, which was tweaked a number of times but did not quite live up to consumer expectations.

    What spoils the taste further is that Google has linked the closure of the social network with a bug that they found in the Google Plus app that might have affected profile data of over 500,000 users.

    social media google plus


    In the post announcing 'sunsetting Consumer Google+', Google has said that they would provide a window to existing consumers to migrate their data and would now fine-tune the product for enterprise consumers among which it was popular:
    To give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data.

    At the same time, we have many enterprise customers who are finding great value in using Google+ within their companies. Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. We will share more information in the coming days.

    Social media shows its prowess in exposing wrong-doing


    In another big social media news, the MeToo hashtag has claimed the first big head in India: junior foreign minister, MJ Akbar.

    #MeToo  on Twitter has caused a sort of social tsunami in India in the last one month. One after the other, nearly a hundred women have come out with cases of sexual harassment against bigwigs, and it is putting the top socialites to shame. They include actors, musicians, authors, politicians... and the trend has not yet died down. In fact, with Akbar's resignation, the moment has only strengthened.

    MJ Akbar is a venerated editor in Indian print media and before joining as Minister of State for External Affairs, had been a top guy in many national newspapers and magazines. His nemesis was one ex-colleague, Priya Ramani, who a fortnight back named him as one who would harass her when he was editor in a newspaper. Then came the deluge - by now 20 ladies have exposed mistreatment in his hands mostly dating around 20 years back. Akbar, who was on an official tour abroad, came back on 14th October and denied all allegations and then slapped a defamation lawsuit against Priya. The voices in the social media and political circles swelled and he had to submit his resignation on 17th October.

    Shows how it is so important to be above board in one's conduct, as skeletons might show up after ages. Even bigger point is the power of social media; most women have said they had to live with the feeling of suppression for ages because of the social status of the perpetrators and only now that social media has given them a tool, they have gained the courage to raise their voice.


    BritMoms releases 2018 awards for British mom bloggers 


    BritMums, a blogging collective of British bloggers, has announced Brilliance in Blogging Awards or BiBs for 2018. These awards are given to the best parenting lifestyle bloggers of the UK, judged mainly by readers' votes.

    Announcing the awards, BritMums has said:  In deciding the Winners, thousands of votes were cast across 11 categories for a host of excellent Influencers. In addition, the BritMums judging panel selected one person as a BritMums Choice Winner because of their work not only as an Influencer but as a positive force in the blogging and social media community


    social media- lifestyle blogging

    We find all the awards well-deserved. Bloggers may like to visit the awards page for checking the best in blogging scene and also to get inspiration from them: Awards for British parenting lifestyle blogging

    10 types of static pages that give value and trust to blogs

    A blog is known by its posts, not pages, right? 

    Yes, but...

    While posts are the life-blood of a blog, standalone pages give the blog the required background support. And they need not be updated too often.

    What are the standalone pages on a blog and how to make best use of them?


    Posts and pages both are technically webpages and have a unique URL of their own. Pages are those webpages that are  not pushed down like posts when new matter is posted on the blog. Usually they do not have a time stamp and thus are eternal. In typical web design of blogs, such pages are not displayed in the main column where posts keep coming, but in special places where they are always visible. 

    Since the standalone pages have a unique personality, they quietly define your blog's standard and trustworthiness. The additional information the pages provide make the visitors stay on the blog longer. Some pages add to the blog's reputation by establishing the blogger as trust-worthy. Therefore, you should not take the creation and placement of standalone pages lightly.

    We use these pages usually for the following purposes:
    1. Giving information about the blogger and/ or the blog: Usually we call such a page as 'About us' page. It tells how the blog started, what all it contains, who all are behind the blog, what is its guiding principle and so on.
    2. Giving contact information: There could be a separate 'Contact us' page or the contact information could be part of the 'About us' page. Google says, blogs/ websites with a page on the owner's contact details are more trusted as compared to those whose owner remains hidden. The contact information includes URLs for specific purposes (e.g. customer service, product details, downloads), email ID, telephone number, physical address,)
    3. Giving background information about the topics covered in the blog: Since pages come and go, they do not stay on top of home page unless specially pinned. Pages, being static, serve well as the storehouse of background information that does not change too often.
    4. Giving the visitor additional information on your product or service: Let us illustrate this with the example of an author blogger. There can be information about the book on sidebar and on posts, but if you want to share a chapter or take the visitor to your creative journey or give interesting information on characters/ locations, a page can be the best way to do that. Same goes for other products or services.
    5. Asking visitors to take action: Such a page is called 'call to action' or 'landing' page. A page comes handy when you want to hook the visitor - a potential client - to buy your product or take any other action (e.g download an ebook, subscribe to updates, refer your blog to a friend). Bloggers/ website owners who sell products and services often have a long promotional article full of pitch for purchase, testimonials, etc on the landing page.
    6. Providing manually curated resources: Many bloggers manually make a list of the best posts on the blog. Some give a list of external resources. Some produce an FAQ list.
    7. Providing specific information. Standalone pages come handy when you organize a web even or a real-life event or carry out a project. Standalone pages give all details of the project in one place.  
    8. Giving website policies: You can put all policies such as privacy policy, cookie policy and comment policy on a separate page and link it to the homepage of your website/ blog. Similarly, disclaimers and disclosures about your content and conditions for using it can be included in that page.
    9. Guiding visitors in case of broken link: You should have a '404 error page' that is displayed when any webpage in your blog is not displayed due to misspelling or using wrong URL by the user or the webpage not being available due to some other error. This page should apologize for the inconvenience caused to the reader and guide him where to go from there.

     

    Where to display static pages?


    Standalone pages do not pose problem of display unlike other design elements such as widgets. Static pages are best displayed as links or buttons on the homepage and within posts when they need to be cross-referenced. The menu bar just under the title is the best place for some such pages. Sidebar is also good for displaying standalone pages. From web design point of view, the last bar on the blog or website is the best place for linking pages relating to disclaimer and web policies as they need not take up prime space. 

    page web design


    You should prominently display the 'About us', 'Contact us' and 'call to action' pages. There is no need to display the 'broken link' page. 

    Some bloggers like to make a static page as the homepage of the blog to give the blog the look of a website. That is a design choice but in our view it partly reduces the 'blogging' feel and serves no good purpose.

    Wordpress (both CMS and blogging platform) and Blogger allow easy creation of static pages and customization of their placement from the dashboard.