If you are a new blogger or are struggling with a blogging issue, I might be able to help you.
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Top Indian male fashion bloggers

Fashion blogging is one of the most visible niches in blogging. It is dominated by ladies, but there are some prominent male lifestyle bloggers too.

In India, fashion blogging by/ for males came a bit late and we don't have many blogs devoted to male fashion. I showcase here two top male fashion bloggers from India. Each of them excels in fashion and - as is the basic principle of success in blogging of any type - they are passionate about fashion.

Purushu Arie

Purushu Arie is a fashion designer, illustrator, stylist and fashion blogger since 2009 and "founder of India's first gender-neutral label". He is a strong votary of neutrality of gender, age, race, appearance and other cultural differences.

On the blog, Purushu not only talks of contemporary Indian and global fashion, he talks of history of fashion and cultural influences on fashion (and vice versa). As he claims, his posts also cover gender neutrality in fashion.

male fashion blog

bowties and bones

This lifestyle blog by Allen Claudius ("I am a socially awkward, bearded fashion blogger.") talks mainly on fashion and sometimes ventures into cultural life of Indian males - food, music and nightlife - too. 

He is more experimental with day-to-day fashion, and shares his experiences on the blog. He also reviews products.

fashion blogger from India


How to become a fashion blogger?


These fashion blog examples are a very small sample from thousands of successful fashion and lifestyle blogs in India. Dozens of them are listed on major Indian blog directories; the Directory of Best Indian Blogs is a dependable resource you could be looking at. Interestingly, Purushu's blog missed inclusion in this directory's 2020 edition as he has been irregular with blogging.

An examination of fashion blogs in different parts of the globe shows that they pay well but only if the blogger is dedicated to fashion/ beauty/ lifestyle. A part-time approach is not likely to pay in fashion blogging niche because of huge competition from brands, review sites, apps and other bloggers.

Those wanting to open a fashion blog and make money from it should take inspiration from established blogs and adopt the best practices followed by them. For success as a fashion blogger, the blogger must commit himself/ herself to working hard on various aspects of blogging, e.g. 
  • posting regularly on the blog
  • keeping the blog updated with new fashion trends/ events/ celebrity news
  • focusing on a niche while sometimes talking about the broad subject
  • maintaining the blog well with a nice design and with relevant photos and videos
  • a bit of SEO 
  • blog promotion, including inserting ads through AdWords and on Facebook/ Instagram
  • integration of blog with other social media (e.g. Instagram or Pinterest)
  • using the right earning streams such as PPC ads, direct ads, affiliate ads and other ways of earning, but not too much
If you are based in India and want to become a successful fashion blogger, study the special needs, fashion habits and buying habits of Indian buyers. You will need to study Indian fashion bloggers and also Bollywood trends, ethnic and traditional Indian wear, and new offers from top designers.