Releasing Directory of Best Hindi Blogs 10th edition | हिंदी के सर्वश्रेष्ठ ब्लॉग्स की डायरेक्टरी का 10वां संस्करण प्रस्तुत

हिंदी के सर्वश्रेष्ठ ब्लॉग्स की डायरेक्टरी का 10वां संस्करण पेश करते हुए बहुत ख़ुशी हो रही है. हिंदी ब्लॉगों के बारे में जो हमने डायरेक्टरी के पिछले संस्करण के प्रकाशन के समय कहा था वह अभी भी सामयिक है. इस बार डायरेक्टरी संकलन के दौरान हमने जो पाया उसपर भी विस्तार से एक पोस्ट लिखा है, जिसका लिंक नीचे दे रहे हैं। 

We are glad to release the 2020 edition of the Directory of Best Hindi Blogs today. This is the 10th edition of the listing of top Hindi blogs. This time, we have also published a detailed post on our observations on  Hindi blogging, which we are linking below.

खुशी की बात यह भी है कि पिछले कुछ वर्षों से हिन्दी के बढ़िया ब्लॉग बंद होते जा रहे थे, वह उतार अब थम गया लगता है। हो सकता है कि ब्लॉगर मित्रों को यह एहसास होने लगा हो कि सोशल नेटवर्किंग प्लेटफॉर्म पर जो आप लिखते हैं वह हल्का होता है और लोग उसे पढ़ने के बजाय लाइक करके आगे बढ़ जाते हैं। दूसरी ओर, आप ब्लॉग पर खुद को अच्छे से अभिव्यक्त कर पाते हैं और जो आपके ब्लॉग पर आता है, पढ़ने की नीयत से आता है।  

We are also glad to see that the trend of decline in Hindi blogging seems to have abated. This could be due to realization among bloggers that while social networking posts are transitional and people like them and move ahead, blog posts are of a more serious nature and blog visitors come to a blog with the intention of reading it.

चूंकि अपने कई ब्लॉगर साथी डिजाइन और मात्राओं के बारे में जागरूक नहीं दिखते, एक पोस्ट जो इन मामलों पर प्रकाश डालती है, उसका लिंक भी नीचे दे रहे हैं। डिजाइन और वर्तनी/ मात्राओं की बड़ी खामियों वाले ब्लॉग हम मार्च 2021 के अंतरिम नवीकरण के बाद डायरेक्टरी में नहीं रख पाएंगे। जिन साथियों के ब्लॉग इस डायरेक्टरी में हैं और वो इस पर गर्व करते हैं, कृपया निम्न प्रकार की खामियों को दूर कर लें (अगर परेशानी हो रही हो तो हमें ईमेल कर लें) ताकि डायरेक्टरी का स्तर ऊंचा रहे और आपका ब्लॉग भी उत्कृष्ट ब्लॉगों की श्रेणी में गिना जाए। नुक्ते और hyphen (-) के गलत प्रयोग को हम बड़ी खामी नहीं मानते अगर नुक्ता बेमतलब नहीं लगाया गया हो। 

संक्षेप में ये रहीं अधिक दिखने वाली डिजाइन और वर्तनी आदि की खामियाँ:

  • मात्राओं का गलत प्रयोग, विशेषकर गलत बिन्दु और ऊ की मात्रा। 
  • अर्ध-विराम का गलत प्रयोग। (अर्ध-विराम शब्द के अंत में लगता है और उसके बाद एक स्पेस देना होता है, न कि अर्ध-विराम को अगले शब्द में जोड़ दिया जाए।)
  • अक्षरों को बहुत बड़ा या बहुत छोटा कर देना। 
  • रंगों का बहुत अधिक प्रयोग। फूहड़ रंगों का प्रयोग। गलत रंगों का मेल। 
  • पठन सामग्री के पीछे ऐसे रंग या चित्र लगा देना कि पढ़ना मुश्किल हो जाए। 
  • बेहद लंबी लेबल या टैग लिस्ट (15-20 से ज्यादा लेबल बेमानी हो जाते हैं, साथ ही वे ब्लॉग को अक्षरों के कूड़ेदान में बदल देते हैं।)
  • बहुत लंबी ब्लॉग-लिस्ट (blogroll) तथा ब्लॉग-लिस्ट में ऐसे ब्लॉग भी सम्मिलित होना जो बंद हो गए हों।  
  • ब्लॉग के खत्म हो जाने के बाद पूंछ की तरह लटकता हुआ साइड-बार। (ऐसा अधिकतर तब होता है जब हम लंबी लेबल-लिस्ट या ब्लॉग-लिस्ट साइड-बार पर लगाते हैं।)
  • बहुत पतले कॉलम या साइड-बार, जिनमें सामग्री ठीक से नहीं आ पाती। 

We are going to be strict with the inclusion of blogs with major flaws of web design and grammar/ matras. We shall be constrained to remove blogs with big issues in these areas from the directory when we review the blogs mid-way, in March 2021. Common web design and grammar short-comings on Hindi blogs are listed above, and we have given a link at the end of this post on which we discuss these problems in detail.

आशा है, आपको डायरेक्टरी का यह संस्करण पसंद आएगा। अगर कोई अच्छा ब्लॉग छूट गया हो तो इस ईमेल पर सुझाएं: kp.nd.2008@gmail.com हम उसे परख कर डायरेक्टरी में जोड़ लेंगे। 

Hope, you like this listing of top Hindi blogs. If you find any good-quality blog that is missing here, please share that with us here: kp.nd.2008@gmail.com

Related links:

Directory: Topmost Hindi blogs हिन्दी के सर्वश्रेष्ठ ब्लॉग

Make a blog on Google Blogger गूगल ब्लॉगर में अपना ब्लॉग कैसे बनाएं

Hindi blogging: what is there? हिन्दी ब्लॉगिंग में है क्या ?

Web design in Hindi blogs: major problems हिंदी के ब्लॉगों के डिज़ाइन में बड़ी खामियां

Make a blog on Google Blogger गूगल ब्लॉगर में ब्लॉग बनाइए

अपना ब्लॉग कैसे बनाएं? [How to make your own blog?] यह प्रश्न वेब (वेबसाइटों/ फोरम आदि) पर पूछा जाता रहा है. हमारे अपने  ब्लॉग, IndianTopBlogs, पर, सोशल मीडिया पर या फिर ईमेल पर भी यदा-कदा इस प्रश्न से हम दो-चार हो जाते हैं.. 

सच पूछिये तो दो प्रश्न  साथ  चलते हैं:  ब्लॉग कैसे बनाएं (How do I create a blog) तथा ब्लॉग को कैसे संजोएं (How do I maintain my blog) क्योंकि ब्लॉग बना देना तो बहुत मुश्किल नहीं है, और हम नीचे बता रहे हैं कि कैसे बिना किसी खर्च के और बिना टेक्नोलॉजी के ज्ञान के करीब 30 मिनट में ही एक ठीक-ठाक ब्लॉग बनाया जा  सकता  है. बात रही ब्लॉग को खूबसूरत बनाने की, उसे ठीक से आगे बढ़ाने की, ब्लॉगिंग से धन कमाने की - इन सब  के लिए समय देना होता है, अनुशासन में रहकर काम करना होता है और बिना धैर्य खोए आगे बढ़ते रहना होता है. 

पहले देख लें ब्लॉग बनाने का सरल और कामगार नुस्खा.

केवल एक मिनट में ब्लॉग तैयार करें! Make your blog in just one minute!


क्या आपका Gmail अकाउंट है? अगर नहीं तो यहां जाकर खाता खोल लें. https://gmail.com 
अब इस लिंक पर जाएं: blogger.com

आगे के कुछ कदम इस तरह बढ़ाएं: 

1. ब्लॉगर पर CREATE YOUR BLOG बटन पर क्लिक करें. अगर आपने गूगल/ ब्लॉगर पर लॉगिन नहीं किया है तो कर लें. नयी विंडो में Create Blog पर क्लिक करें. अब आपसे Title माँगा जायेगा. अपने होने वाले ब्लॉग को एक खूबसूरत नाम दें. नाम चाहे आपके अपने नाम से जुड़ा हो या ब्लॉग के विषय से या किसी जगह से या भावना से, यह आपके भावी ब्लॉग का सुन्दर बिम्ब होना चाहिए.

2. अगली विंडो पर लिखा होगा Choose a URL for your blog. यहां पर ब्लॉग का पता देना होगा: वो पता या URL जिसे इंटरनेट ब्राउज़र पर टाइप करके कोई भी आपके ब्लॉग पर पहुँच सके. यह भी ब्लॉग की मूल भावना से जुड़ा हो. इसमें आपको थोड़ा प्रयोग करना पड़ सकता है कयोंकि हो सकता है कि जो URL आप देना चाह रहे हैं वह किसी ने पहले अपने ब्लॉग के लिए रजिस्टर कर लिया हो. उदाहरण के लिए अगर आप यहां पर indiantopblogs लिखेंगे तो उसके पास लिखा हुआ आ जायेगा कि यह पता उपलब्ध नहीं है.

जब आप यूआरएल की जगह भर कर सेव कर लेंगे तो आपका ब्लॉग तैयार हो चुका होगा! अब आप किसी भी इंटरनेट ब्राउज़र पर इस तरह टाइप करेंगे तो आपका ब्लॉग खुल जाएगा: जो भी English में आपने URL के बॉक्स में भरा है, उसके आगे blogspot.com जोड़ लीजिये तो वह ब्लॉग का URL है. उदाहरण के लिए, मैंने URL के बॉक्स में lifewithoutgulit लिखा और यह यूआरएल मुझे मिल गया तो मेरे ब्लॉग का पता हो गया: lifewithoutgulit.blogspot.com 

ब्लॉग बन जाने के बाद का सफ़र  (Blog's journey after its creation)


मकान तो बन गया, उसमें पानी-बिजली आदि की व्यवस्था ब्लॉगर (Blogger) ने पहले ही कर रखी है.  अब पेंट-शेंट कराया जाए, पर्दे, फर्नीचर, झाड़-फ़ानूस लगाए जाएं तभी तो मेहमान सराहेंगे और उन्हें अगली बार आने का मन करेगा, न?

या फिर कहिए, दुकान बन गई, अब अच्छा सामान लाकर उसे ठीक से सजाया जाए, बड़ा सा साइन-बोर्ड लगाया जाए, लोगों को बताया जाए, लोकल अख़बार में ख़बर-शबर निकाली जाए तब तो लोग आएंगे.

TopBlogs पर हमने विस्तार से ब्लॉग को उत्कृष्ट बनाने के बारे में कई बार चर्चा की है, लेकिन ज़्यादातर लेख English में हैं. अगर आपको इंग्लिश में बहुत कठिनाई नहीं लगती हो तो साइट के दाहिने कॉलम में दी गई लिंक्स को क्लिक करें. हिंदी में भी कुछ लिंक्स हैं, जिनमें ब्लॉग को संवारने और उससे धनोपार्जन आदि के टिप्स दिए हैं. यहां एक लेख का लिंक दे रहा हूँ. इसमें विस्तार से बताया है कि ब्लॉग को सुन्दर कैसे बनाएं: How to create a beautiful blog | सुन्दर सा ब्लॉग कैसे बनाएं. यह लेख नए ब्लॉगर साथियों के लिए तो यह उपयोगी होगा ही, पुराने साथी भी इसका लाभ अपने ब्लॉग को अधिक प्रभावी बनाने के लिए कर सकते हैं. 

यहाँ पर बार-बार काम आने वाले मुख्य टूल्स या मेनू की बात कर लेते हैं. मैं नीचे एक इन्फ़ोग्राफ़िक दे रहा हूँ, इसे देखें. अगर आप ब्लॉगर की शुरू की विंडो में हैं, तो आपको बाईं तरफ एक लंबा सा मेनू बार (या dashboard) दिख रहा होगा. यह है कुंजी ब्लॉग पर काम करने की. मैंने हर मेनू आइटम का काम इस चित्र में लिख दिया है. पर हम आपका ध्यान मुख्य बातों की ओर आकर्षित करेंगे. 

यह रहा इन्फ़ोग्राफ़िक:

make blog on google blogger platform

शुरू में आपको Layout, Theme और Settings मेनू की ज़रुरत ज़्यादा पड़ेगी, कभी-कभी Pages की. Posts मेनू आपका सबसे काम आने वाला मेनू होगा.  

Theme मेनू से आप ब्लॉग की चौड़ाई तय करना और कॉलम बनाना, पृष्ठभूमि में रंग भरना या पिक्चर लगाना, आदि सैकड़ों तरीके से ब्लॉग को संवार सकते हैं. इससे जुड़ा हुआ है Layout मेनू, जिसका उपयोग कॉलम में कई तरह की गैजेट लगाने में करते हैं जिनसे आप ब्लॉग पर अन्य ब्लॉगों की लिस्ट, अपने सर्वोत्तम लेखों की लिस्ट, चित्रावली, आदि को लगाने के लिए किया जाता है. ब्लॉग में AdSense लगाने से ब्लॉग आपके लिए पैसे भी कमा सकता है. इस लिंक पर हमने इसके बारे में विस्तार से चर्चा की है: हिंदी में ब्लॉगिंग से पैसा कैसे कमाएं? How can you make money from blogging in Hindi? 

Post मेनू पर क्लिक करने से Post Editor खुल जाता है जहां आप अपने लेख लिखते हैं. इसमें लेखन से जुड़े ढेरों ऑप्शन होते हैं, जैसे कि हैडिंग लगाना, चित्र लगाना, लिंक लगाना. Pages मेनू भी Posts की तरह है. बस, Pages को ब्लॉग पर दिखने के लिए एक गैजेट या लिंक की ज़रुरत होती है, जबकि Posts एक के बाद एक ब्लॉग के मुख्य कॉलम मं जुड़ते चले जाते हैं. 

Settings मेनू से आप ब्लॉग का नाम बदलना, उसका परिचय देना, किसी को अपने ब्लॉग के लेखक के रूप में जोड़ना जैसे कई काम कर सकते हैं. 

यहां पर अन्य मेनू की चर्चा ज़रूरी नहीं लगती क्योंकि जब आप ब्लॉगिंग करेंगे और ऊपर दिए लिखों को पढ़ेंगे तो अन्य बातों के बारे में आप सीखते चले जाएंगे. 

आपको एक ब्लॉग पर ले चलते हैं, जिसे मैंने आपको यह दिखने के लिए बनाया है कि बिना बहुत मेहनत के आप एक सुन्दर सा ब्लॉग कैसे बना सकते हैं. इस ब्लॉग पर जाने के लिए इस लिंक पर क्लिक करें. 

गौर कीजिए इन पर:

  • आपके ब्राउज़र के टॉप में ब्लॉग का URL 
  • टॉप में एक पतली पट्टी (Layout में जाकर header पर क्लिक कर के आप मनचाही पट्टी लगा सकते हैं.)
  • पट्टी में ब्लॉग का नाम: ऋतु  का ब्लॉग (Settings में जाकर नाम दें.)
  • नाम के नीचे ब्लॉग के बारे में संक्षेप में जानकारी (Settings में जाकर नाम दें.)
  • Home/ मुखपृष्ठ बटन (Layout में header के नीचे Add a Gadget पर क्लिक करें. अब Pages गैजेट को चुनें और Save कर लें. Layout में नई गैजेट आ गयी है. इसके ऊपर mouse फेरेंगे तो एक चतुर्भुज जैसा बन जाएगा. इसे खींच कर हैडर के नीचे ले जाएंगे तो यह गैजेट सही जगह पर आ जाएगा. पसंद आए तो नीचे बने फ्लॉपी के निशान पर क्लिक करके save कर लें.) 
  • तीन कॉलम, जिनमें से बीच का कॉलम चौड़ा है. (Theme में Customize पर क्लिक करें. फिर नए मेनू बार से Widths सेलेक्ट करके कॉलम को छोटा-बड़ा करने के बाद save कर लें.)
  • चौड़े कॉलम में पोस्ट (लेख), जिसमें प्रकाशन के तिथि, पोस्ट का शीर्षक, एक चित्र और लेखन हैं. 
  • लेख के नीचे एक पट्टी जिसमें कमेंट की संख्या तथा label का नाम है. (हर पोस्ट को ऐसे label दें जिनसे उसे पहचाना जा सके. यह बाद में काम आएगा जब आप लेखों को केटेगरी में व्यवस्थित करना चाहेंगे. Label देने का ऑप्शन post editor याने जहां पर आप पोस्ट लिखते हैं, उसमें दाहिनी ओर है.)
  • बाएं कॉलम में केटेगरीज़ की लिस्ट, उसके नीचे सारे ब्लॉग पोस्ट (महीने-वार) और फिर एक फॉर्म जिसे भरकर कोई भी अपनी प्रतिक्रिया दे सकता है. (यह Layout में Add a gadget से किया जाता है.)
  • दांये कॉलम में मैंने उन ब्लॉगों की लिस्ट दी है जो मुझे पसंद हैं, उसके नीचे एक चित्र है भारतीय व्यंजनों की थाली का. (यह भी Layout में Add a gadget से किया जाता है.)
  • ब्लॉग के सबसे नीचे के भाग (footer) पर एक वाक्य है इस ब्लॉग के बारे में. (यह भी Layout में Add a gadget से किया जाता है.)

अपने ब्लॉग पर प्रयोग करते रहिए, अन्य ब्लॉगों से सीख लेते रहिए. मार्ग-दर्शक लेख पखकर उनसे सीखिए. 

अन्य ब्लॉगिंग प्लेटफार्म Other blogging platforms

इस पोस्ट पर हमने ब्लॉगर (Blogger) प्लेटफार्म पर फ्री में ब्लॉग बनाना सीखा. वर्डप्रेस (Wordpress) भी एक बड़ा ब्लॉगिंग प्लेटफार्म है जिसमें आप निःशुल्क अपना ब्लॉग बना सकते हैं. कुछ ब्लॉगर वर्डप्रेस को ब्लॉगर प्लेटफार्म से अधिक अच्छा मानते हैं, लेकिन हिंदी में फ्री ब्लॉगिंग के लिए हम तो ब्लॉगर को ही उत्तम मानेंगे. अगर आप प्रोफेशनल ब्लॉगिंग करना और उससे धनार्जन करने के इच्छुक हैं तो वर्डप्रेस का दूसरा प्लेटफार्म (Wordpress.org) इसके लिए बहुत अच्छा विकल्प है.   

कई अन्य फ्री ब्लॉगिंग प्लेटफार्म भी हैं, लेकिन हिंदी में ब्लॉगिंग के लिए इतने उपयुक्त नहीं हैं.

हिंदी के सर्वश्रेष्ठ ब्लॉगों की सूची  Top Hindi blogs' list

अगर अच्छा ब्लॉग बनाना है तो हिंदी के अच्छे ब्लॉगों को ध्यान से देखना न भूलिए. लोगों के अनुभव से सीखना अच्छा रहता है - इससे खुद उन गलतियों से भी बचा जा सकता है जो अन्य लोग कर चुके होते हैं! अगर मन है तो इधर हो आइए: हिंदी के सर्वोत्तम ब्लॉगों की डायरेक्टरी. इस लिस्ट को हम दस वर्षों से संकलित करते आ रहे हैं. 

हिंदी में ब्लॉगिंग पर सारी टिप्स के लिए इधर क्लिक करें: Tips on Hindi blogging

How to make a blog for affiliate marketing [and success tips]

Affiliate programs help bloggers earn money, that's common knowledge. There are some big companies that aggregate advertisements from a large number of paying brands and serve them on affiliate websites and blogs, that too is well known. 

Yet, most bloggers do not earn enough from affiliate ads. That is a matter of serious concern. Let's tackle the issue in two parts:

  1. How to get the best out of affiliation.
  2. Looking at the best-reported affiliate companies for bloggers.

The present post deals with the tips and tricks on how to start affiliation and how to get the best out of affiliate marketing. Before we get into the best practices for success in affiliate marketing, let us start with the basics, for the beginners.

In this post, the word blogger has been used for all types of content creators. Similarly, the expression website would also mean blog

What is affiliate marketing?

 Companies want their products to be advertised on the web. As a blogger or a website owner, you have your own space which you can offer to such companies. One way is to take advertisements directly (=direct ads), another popular way is to use an aggregator (e.g. AdSense) who will put ads on your blog and pay you when people click on them. Yet another way to make money from blogging is to make an arrangement with sellers in which you place their ads and when someone buys the product through your ad, you get a commission.

This is in short what we call affiliate marketing. If you want to make it even shorter, affiliate marketing is nothing but 'selling others' products for a commission'. Haha!

How does affiliate marketing work?

 All companies do not offer affiliation. Some big e-commerce companies do so, e.g. Amazon. There are some other companies that aggregate ads from other companies and sell them to website owners. There are some very big affilitate marketing platforms/ networks that operate globally (e.g. CJ, ClickBank) while some operate at regional or local levels.

You have to apply to the companies/ platforms offering affiliate marketing. Once your account is approved, they send you one or more types of ads that you can place on your website. These ads have a tracking code behind them, which informs the company when someone clicks on the ad and then makes a purchase.

You, the blogger or website owner, are called affiliate, and the product as an affiliate product.

Unlike the other popular type of ads in which you are paid by the number of impressions or clicks (e.g. AdSense), you are paid per buy when you are in affiliation. It has the potential to earn a high income but it also is a big challenge to make people buy.

How to start affiliate marketing on blog/ website

The foremost requirement for participating in any form of advertisement-based marketing is that you should have the right to put affiliation code on your website. If your website or blog is on a free platform that does not allow you to put code into it, you cannot participate in advertisement-based affiliation. For example, the free Wordpress.com, LiveJournal and Medium blogging platforms do not allow this. Blogger, however, allows you to put affiliate code on the blog though it is also a free blogging platform.

If you are into professional blogging and want to make money out of it, I strongly recommend that you open a self-hosted blog or website - for which you will have to pay for web hosting and domain name registration. If you are new to blogging, please visit this article: Starting a blog and earn money

The second thing to consider is whether your blog/ website is suitable for affiliate marketing. For making a decent amount of money from affiliate marketing, the minimum requirements are:

  • The blog's subject should be such that it can relate with some products or services that are usually available for affiliation. If your blog deals with Afghan poetry or local politics, affiliate advertisements on web hosting, snow scooters or English books will not get any sales. On the other hand, if the website deals with health matters, companies dealing with weight loss training, medicines, exercise equipment, health gadgets etc will be ready to put their ads on it.
  • The website must be getting a decent amount of traffic and the traffic should be related to the subject. People who actually click and then make a purchase are a very small number, sometimes one in a few hundred. If the visitors are not those who have an interest in the product, the incidence of purchase goes down further. So, if a blog or website does not get at 15 thousand visitors in a month, its chances of earning good sums from affiliate marketing are not good.
  • You must be prepared to take that bother to maintain the affiliate advertisements, so as to earn well from affiliate marketing. Ensure that the latest ads are there on the blog. There are other actions such as proper placement of affiliate ads, having them in proper size, creating links, bringing visitors' attention to them, their promotion...

One basic requirement for success in selling affiliate products is to have an account with an affiliate marketing company or platform/ network. All companies and networks do not pay well, and all are not suitable for all types of blogs and all locations. The best platforms - and the best companies that operate in these platforms - usually do not accept affiliation requests if they find the blog/ website not relevant or with a low amount of traffic. 

So, choosing the right affiliate marketer that will suit one's blog/ website needs attention and research. Since the present post is going to become lengthy in discussing concepts and best practices for bloggers, this aspect is being dealt with in a subsequent post. Still, let me help you start the process of applying for affiliate marketing:

  • On Google, type the name of the product or service of public use that your blog/ website closely relate to. Add to this, this: "affiliate programs". Now search for this search term (e.g. weight loss affiliate programs).
  • Click on the search term on the Google search box. Look at the suggestions thrown by Google; these may include your country or city, related keywords, company names etc (See the picture below). If there is something that relates better with your blog, go for that search term also. If your blog relates to more than one product, make similar searches for all products.
  • You will get a number of affiliate marketers. Choose a few of them and then select the one best suited to your website.

How Much Money Can You Make With Affiliate Marketing?

 Affiliate marketing works well for blogs and websites if the combination of the three essentials named above is suitable: the right subject of blog/ website, relevant traffic and blogger's effort towards promotion. Add this: when you get a high commission for each sale.

A few established bloggers in high-paying niches have reported earning 1000 - 5000 dollars a month (quotes seen before COVID-19 epidemic) but some figures could be inflated. In addition, it is very rare that all things (relevant traffic, high commission, etc) will click. I reckon, if your blog has about a thousand visitors daily and the niche matches with the product, and the ad payment rates are high, you can expect to earn in the vicinity of $200 a month.

Generally speaking, affiliate marketing pays much better than cost per click (CPC) advertisements because the commission is much higher here. In some cases, the commission can be as high as 30% of the price!

But the other side of the reality is that new bloggers are not accepted by many companies. Even if they are accepted, they do not earn enough commission because of small traffic. They also cannot benefit from schemes in which more sales lead to a better rate of commission. In some products, the commission is too low to make a worthwhile earning. I have seen many bloggers leaving their affiliation effort after years of a frustrating experience. These were from India where the commissions are very low, but that might be the case in most other countries (except highly developed economies).

All things considered, affiliate marketing is a monetization stream that you should try on your blog and website very seriously. The odds are that if you are focused, you will be able to earn handsomely, perhaps after some wait.

In the lower sections, I am giving below top tips and tricks, taken from industry reports and experiences shared by successful affiliates, for improving earnings from affiliate marketing.

Make a blog for affiliate marketing and earn money

How to make a blog for affiliate marketing juice?

There are two opposite ways to approach affiliate marketing as a blogger:

1. Affiliation first, blog later: There are a number of bloggers who open a blog with a focus on affiliate marketing only. Such blogs start not with blogging but research on top paying affiliate programs and products. Once they find these, they create a blog on topics highly related to them. Then they put all relevant stuff on the blog: information, tips, tutorials, reviews, interviews and background material. They also put images and videos related to the products and optimize them for affiliate marketing. 

In this method, making money is the goal and blogging is just a tool for achieving that. Some bloggers are so obsessed with earning money from affiliate commission that their blog is less a place for information and thoughts and more like a shop that is on sale mode all the time.

2. Affiliation is secondary to blogging: In this scheme, one already has a blog or website on a topic that one is passionate about. Then he monetizes it with affiliate ads. 

You will appreciate that this method may or may not earn big money because the blog's subject may not relate to high paying affiliate programs.

Even if you have chosen the second method, don't worry. There are some proven tips and tricks that can improve the chances of earning from affiliate marketing in a big way. Forgive me for some repetition, because I wanted to make the list all-inclusive.

  • Keep taking steps to boost relevant traffic to the blog. It is obvious that the more number of people visit you, the more are the chances that someone buys something through the blog. When people come to your blog looking for something and they find it here, the chances become much higher of their making a purchase.
  • Analyze the likely buying preferences of your audience. This advice may look mundane but it holds key to whether people will buy the affiliate product or not. For example, you have a website on web security. Now, your articles might focus on helping the laymen on how to keep their online entities and gadgets secure from hacking and malicious attack. On the other hand, your articles could be of highly technical articles on web security. If your affiliate product is anti-virus software, it will suit the first type of content, but not if your content is of the second type.
  • Choose the product carefully. In addition to the product being related to the subject of your blog and suiting the buying preferences of your audience, it should give value to your visitors. So, go only for actually useful products (not the ones that do not perform as claimed) and, if possible, you should be using the product in your personal or professional life. If possible, the product should be of mass appeal rather than being useful or attractive to very few people. Think of more than one product, but related in some way.
  • Check the rate of commission that the affiliate marketer offers for that product. Usually, more commission is given for products or services that do not require recurring production expenditure. For example, toothpaste manufacturers are reported to spends around $4.5 for a tube of $5. On the other hand, a piece of software selling for $100 will not have a recurring cost of more than a dollar. So, the seller of that software will be willing to pay a bigger commission than a toothpaste maker. Thus, software, information products and services usually get high affiliate commission. Fancy products (e.g. branded garments, fashion accessories) also tend to get good commission because their consumer prices are jacked up much beyond the production cost. The commission also depends on the marketing strategy of the company, the overall commission structure, etc. Initially, you could go for a small commission but do not remain stuck there.
  • Proper display of the affiliate product on the website is very important. As shown in the picture above, you should place the ad prominently in the top part of the website, either in the top band or in the side bar. In addition, you can make a stand-alone page (call-to-action page) on the product and link it on the menu bar and give text links to it. You can also think of a resource page on products that you recommend, and make the affiliate product a part of that page. 
  • Needless to say, the affiliate product ad should be appealing, and not irritating or offensive.  Check whether its colors go well with the surroundings. The ad should not add clutter to the website.
  • Check the size of the product ad (so that the ad is not lost among widgets). Check the width also to see that it does not bleed out of the column in which it is placed. Check font size too, so that it is eye-catching, not just plain.
  • Choose the right company. Search for user comments so that you know whether it does not indulge in malpractices such as under-reporting sales, not paying, masking ads, etc.
  • Promote well the product that you have selected. (Since this demands special treatment, I have an exclusive section on promotion, right after this section.) Right promotion increases the chances of clicks and purchases by a big margin.
  • Keep updated. Affiliate companies and networks keep replacing old products and sometimes even issuing new ads for the same product. Usually the affiliate product sellers send emails about their updates but many bloggers ignore them. Lethargy on this account may result in ads not being trackable and you losing commission.
  • Keep learning new tricks of the trade. Affiliate companies and platforms sometimes change their technology. Sometimes, the old ways of promotion become ineffective. Your competitors might have become smarter in attracting traffic at the cost of others. So, it always helps to continue to learn and not think of affiliate marketing as a passive earning stream. 

How to promote affiliate products?

 As said above, promotion is the most important set of actions once you have put the affiliate product ad on your website. I list here the best practices for promoting the affiliate product, but please note that all actions may not be suitable for all types of websites and all types of products.

Take the following actions on the website itself to promote the affiliate product:

  • Write related articles, but mostly not specifically on the product.
  • Once in a while, write a review specifically of the product or some of its great features.
  • Make a tutorial on the product. Tell how to use the product; if required, give step-by-step guidance.
  • Video is a great way to showcase the best features of a product as well as to tell how to use it. You can place a video on YouTube and link/ embed it on the websites/ blog.
  • You can think of a stand-alone page on that product and link that on home page and posts.
  • Compare the product with competing products from other sellers. Be genuine.
  • Do product reviews in the category to which the product belongs.
  • If you have experience of using the product, share that. If you have made something out of that (e.g. a painting out of an art software or a dining table using a DIY kit or a website on a web hosting platform), share their photos. Tell why you are satisfied with the product.
  • Mention the product in articles (but give disclosure). Also tell, if buyers will get a special discount when they buy through you.

Beyond the website, promote the affiliate product in other ways:

  • Give a link, at the bottom of emails and newsletters, to the product ad or the standalone page on the product
  • Publish posts relating to the product and its category on social media. Give a link here to the special page if you have created that on the product or any article on the product on the website/ blog.

It is usually easy to promote physical products if you review related products (e.g. fashion and beauty products). If your blog is on online services, there can be companies willing to promote related products/ services and pay good commission, also because such things are most likely bought online only (e.g. affiliate products relating to web hosting and domain name registration for a website on blogging or web designing or web hosting).

One thing you must keep at the back of your mind while promoting an affiliate product is that visitors should not feel, you are forcing them to buy a product but you are helping them in buying a good product. People are more convinced when the salesman wins the trust of potential buyers through words and deeds.

How to start affiliate marketing from scratch

Affiliate marketing mistakes you must avoid

Most bloggers who go for affiliate marketing do not take the required steps. They get tired when despite their efforts they do not get results. But not getting the expected results is more because they have been doing the things the wrong way or not doing things in the required amount. 

I am listing here some common mistakes bloggers make in affiliate marketing:

  • In trying to optimize the website for affiliation and to promote the affiliate product, many bloggers tend to overdo things. As said earlier, you do not sell if you lose trust and look like a loud-mouthed salesman.
  • Do not stuff the website with all types of ads or too big ads. The content should dominate the website. Google itself has said that it likes to rank web pages better when they have high-quality main content.
  • Think of ads as design elements. Do not place ugly looking ads on the website - these can spoil the appeal of the blog.
  • Do not talk too much about the affiliate product. Do not be brazen.
  • Win trust by being genuine. Be fair when you talk about competitors. Do not exaggerate features. Do not bluff.
  • Don't shy away from putting a disclosure on the post/ blog stating that you will get a commission on sale of that product. Honesty pays in many ways.
  • Do not go for affiliation with products/ companies/ affiliate networks with bad reputation. They may offer big commission but in the long run, you might lose goodwill from your visitors.

Follow up

I will soon publish a post on the best affiliate programs available for new bloggers and beginners. 

Hindi blog directory compilation gives deep insight into Hindi blogging

We are bringing out the 2020 edition of the Directory of Best Hindi Blogs on 30th September. We have been in the job of finding out the best blogs in Hindi for the last 2 months. We have also received dozens of submissions from bloggers.

We take pride in saying that we are perhaps the only people who so painstakingly compile directories - in English and Hindi - by manually visiting each blog many times and applying mind as to whether a blog may be added or not. This, without any fee or other consideration. In doing so, we get a lot of insight into the Indian blogging scene. After two years, we are again sharing our experiences of Hindi blogging in detail. Kindly visit this link If you like to visit our earlier observations on Hindi blogging. This time, we have also looked deeply at video blogging in Hindi.

जाने कहाँ गए वो दिन... Visitors of Hindi blogs are sad that the top Hindi blogs of the past are either no more or have deteriorated badly. New bloggers are choosing social networking and video/ image sharing platform rather than standard blogging. That may be true but there are some pointers that suggest that blogging in Hindi is more mature now and is growing in silent ways. Hard-working bloggers can learn from this to become popular and make money from blogging. If you are interested, read till the end. (Caution: this is a long read, running to 2k words!)

Categorising Hindi bloggers/ blogs into 4-5 main categories will make our task easy in understanding their weaknesses, strengths and working. Let us categorise them according to their blogging goals and content format:

  • Hobby/ personal bloggers
  • Professional bloggers
  • New bloggers wanting to earn money
  • Photo bloggers
  • Video bloggers

Personal or hobby bloggers in Hindi

This type of blogs ruled the Hindi blogging scene until a few years back. But when Facebook took over the social media, personal or hobby blogging did not remain attractive. Readers who did not have their own blogs chose to desert bloggers but those blog readers/ visitors who themselves maintained blog kept on engaging with other bloggers.

The main problems with personal blogging in Hindi (which have not impacted English blogging that much) are:

  • Since Hindi blogging started late, it did not get time to mature before the buzz around blogging started subsiding around 2012.
  • Facebook and WhatsApp gave a better platform to socialize. Since most friends and family members chose to be on social apps, it made no sense to remain glued to blogging.
  • Social apps became available on smartphones and were easy to handle. One did not have to be a thinker or writer to write small posts or make quick comments on social apps. So, the bloggers, who now got very few comments, shifted to social apps.
  • On Facebook, WhatsApp, Twitter (and platforms that share images and videos), liking, sharing and making comments were instant. On the other hand, one had to know other tricks of blogging to make the blog popular. That also pulled people away from blogging to social apps.

In the Hindi-knowing population in India, there has been a strong tradition of reading and writing poetry. Though this has declined in recent years, the generation in their 40's or more still has a love for old literature (and old songs) and poetry. So, we find that a large number of blogs that have survived the onslaught of Facebook etc are on literature, especially poetry.

Blogging tips from Hindi blog directory compilation

People who have remained attached with Hindi (who have not discarded it in favour of English) are politically and socially active and vocal, not like the rich English-speaking people who show lack of concern for social and political issues. The English-educated youth are busy pursuing their technology or management careers and running big businesses. That could be one reason that Hindi-speaking people who have something worth sharing (more than the quick posts or comments on social networking sites) find value in blogging; they also get a good number of visitors.

Professional Hindi bloggers

There are very few professional bloggers in Hindi. If someone knows English (even if his English is not good) and he is interested in blogging, he jumps to English blogging. There are many reasons for that, e.g.

  • Searches on Google are mostly made in English. So, if you write in Hindi, it is difficult to optimize the blog for search.
  • English-speaking visitors are more likely to buy goods online and so click on the advertisements.
  • One major blogging segment is professional discourse: using blogging for research and discussion on serious subjects rather than for making money. This is non-existent in the Hindi web. The exceptions are (I) the reproduction of newspaper/ magazine columns and editorials in the websites of some media houses and (ii) a few literary blogs and web magazines.

Hindi speakers who want to use online tools to make money choose YouTube and small-video sharing apps rather than do the more painstaking job of standard blogging. At the same time, we find that Hindi bloggers do earn money - and there is good potential for Hindi bloggers to earn money as we discuss in the following segment.

Technology is an area where Hindi blogging is abuzz with activity. Hindi speaking learners look for guidance and updates on tech subjects so that they themselves can earn money from blogging and other tech-related activities. Some of them write in standard Hindi and use English words for technical or popular expressions: that looks to be the best adaptation.

Look how a large number of young Hindi bloggers, those wanting to make money from blogging, behave. They buy cracked themes and reseller hosting plans through WhatsApp or Facebook groups. Some are in the lookout for blogs and websites that have gone down but have high SEO rankings - they put their own content on such blogs/ websites or use these for creating PBN networks/ link exchanges. The blogs of such bloggers have usually copy-pasted content. They also use many blackhat SEO tricks to hurt genuine bloggers and making their blogs show high on search pages. They are seen buying-selling AdSense approved blogs. On AdSense, they indulge in clicking on each other's ads to earn money without the intent to buy.

Such cheap, undesirable activities are hutting Hindi blogging in different ways. For example, Google does not approve AdSense on Indian blogs unless they are six months old. Otherwise too, genuine Indian bloggers complain that it is difficult to get AdSense approval, which is perhaps not the case with bloggers in the US, UK etc.

Even professional bloggers in Hindi do not care for language and web design. They routinely make mistakes of grammar and matras (glyphs) - which shows their poor educational standard as well as carelessness. Hindi blogs also suffer from design issues such as clutter, too many advertisements and too many colours.

Making money from blogging in Hindi

As said above, Hindi bloggers also make money.

There are many factors that favour a good blogger in Hindi, and all boil down to one thing: High demand for good content on blogs and its low supply. Let me take the example of tech blogging in Hindi.

First, note the low supply of good content:

Critically examine Hindi blogs and vlogs on YouTube etc and you will find that the information and advice given on them is usually sub-standard. Going by the standard of content and language, you can conclude that these are created by semi-literate boys and girls who have learnt the tricks through some cheap course or got trained on the job. As discussed in the above section, such bloggers do not mind using unethical tricks themselves and sharing such tricks as exclusive blogging or tech advice.

Now look at the high demand for good blog content in Hindi:

One of the mainstays of technology blogs is to give solutions to technical problems. The other main areas are: discussions around technology and review of gadgets. Worldwide, there is a big audience for such information and advice. In Hindi, it is even more because there is a huge population of youth who are poorly trained and thus keep facing problems in their work. They keep searching for solutions, but find it difficult to comprehend the solutions given in English. There is also a big population on new bloggers who want to get rich quick. When their skills do not get them money, they keep searching for advice in Hindi.

What we said above about technology blogs applies to other niches too, in some or the other ways. For example, video channels on food suffer from big quality issues. Not many standard food blogs are there in Hindi though food blogging is a buzzing niche in India (in English, I mean). Other earning niches such as travel and tourism, beauty and fashion, health and fitness have the same status: poor supply and high demand for quality blog content in Hindi.

These weaknesses of professional Hindi blogging offer a big opportunity for bloggers who are prepared to work hard, be sincere and be patient. If you are a Hindi blogger, this is great learning for you. Give good information, in detail. Have serious discussions. Write well, in standard Hindi (of course, use English where needed). Don't compromise on quality. You will succeed, though it will take time because visitors are currently used to sub-standard stuff, which also claims to give quick results.

Photo blogging in Hindi

Photo blogging has mostly shifted to Instagram and Pinterest rather than through standard blogs. Many pins and posts can be seen on these platforms in Hindi. Hindi songs and movies, romance, fashion and beauty, dresses, personal photos, jokes, politics and memes on different themes are popular in Hindi, and some accounts have many thousand followers. Some bloggers on these platforms are reported to be making money too.

While Pinterest is still mostly image sharing site, Instagram is moving more towards video sharing.

Video blogging in Hindi

YouTube is the medium of choice for Hindi video bloggers, followed by Instagram and short-video sharing sites. Before TikTok was banned by the Indian government in June 2020, it was the fastest-growing social site in Hindi and the most popular after WhatsApp.

The new bloggers in Hindi are jumping onboard YouTube rather than opening standard blogs. The main reasons for this are:

  • Videos get good viewership as it is effortless to watch videos. Videos also make the concepts clear by showing rather than writing.
  • Videos are also more appealing, being a visual and moving medium. They especially suit fashion, romance, travel and culture, DIY (= do it yourself) and tutorials. They also convey news better than written reports.
  • Videos are better suited than text for mobile phones. A large number of internet users are on mobile phones in India. Hindi speakers, who are distributed in small towns and villages as much as big cities, have very little access to desktops and laptops.
  • Data rates in India are among the lowest in the world. That has resulted in a boom in video sharing.
  • The short-videos take very little effort to make and can convey a message very effectively in a very short clip. It is tempting to make videos, especially if one has some knowledge of useful life-hacks (cooking, dance, music, mechanical works, electric repairs, etc) but are poor in expressing themselves in writing. Short-video sharing apps such as TikTok, and their focus on local content and local languages have made them very popular.
  • Video sharing apps are optimized for mobile phones and setting them up is very easy. They are in a way an extension of social networking. Standard blogs need a lot of background work.
  • Video apps create communities and that leads to wide sharing of videos. Videos on one social networking site such as Facebook and Twitter, or instant messaging app such as WhatsApp and Telegram can be very easily shared with other apps.
  • The young generation is hooked to videos, especially the entertaining ones. A huge market has grown for such videos.
  • Many video bloggers have earned handsomely through their videos on YouTube and other video-sharing sites. They have become role models for others who keep creating interesting, even titillating and indiscreet, videos in the hope to become popular and earn money.

Some peculiarities of Hindi video blogs have been shared in previous sections, and so I am not repeating them here. Let me conclude this section with some tips to video bloggers in Hindi, based on our observations: Take good care of your language (for example, do not repeat dosto again and again, and do not be too fast). Keep the background of your video simple. Give such tips that are really useful and are not illegal/ unethical.

If you have any other specific observations on Hindi blogging, do share with us. Also suggest what you consider at best Hindi blogs so that we include them in our Hindi blog directory.

More tips and tricks for Blogger platform

Blogger update 2020: more problems than it solves

The new Blogger interface, on which work started in early 2020, still remains work in progress. Some bloggers have criticized Google for this hasty and irreversible change in Blogger without making it comparable with its direct competitor, Wordpress.

After updating Blogger in May 2020 as an upgrade to the old 'legacy Blogger', Google kept making changes and it is still doing that after months. The good part is that it invited feedback and based on that, it has rolled back some features and removed some problems that were new to this version.

But the problem with the 2020 Blogger update is that the changes refuse to stabilize. That is creating confusion among bloggers who are not too comfortable with online tools. Google should realize that majority of bloggers on this platform are hobby bloggers/ personal bloggers and they are not tech-savvy.

Blogger update 2020 and issues

Take, for example, the way the new Blogger treats images. Bloggers have reported that they face issues in uploading pics. Earlier images used to have a simple editor. In its tool-set, there were options for aligning, resizing, putting alt tag and giving a caption. The new image editor lacked these functions. Now, things have been restored and all earlier options have been restored but the captioning is still messy. Giving a link to the image is now more straightforward and is part of the image tools.

The new Blogger added a much-needed feature: inserting table, but could not handle it. It no longer exists. Maybe, it will be introduced sometime later.

The hyperlinking of text was made messy; now it has been reverted to its earlier avatar. For some reason, they have removed the 'test the URL' feature from the linking tool. 

The color palette for text and text background was constrained with only a few color choices: this has now been corrected. So, we are almost where we were a year back, after suffering useless, confusing or outright bad changes in the Blogger interface.  

Labeling also became difficult after the update, but now the previous - time-tested - style has been restored.

The top reasons for the major Blogger update in 2020 are stated to be stability and responsiveness. The latter feature makes working on mobile phones easy. But, for that, better customization of the Blogger app could have been a better solution, isn't it? Google would know it better, but my hunch is that serious bloggers use laptops or tabs rather than mobile phones for blogging; mobile phones are used more for quick blogging/ commenting and sharing images and videos on social networking and social sharing sites such as Pinterest, Instagram, Facebook and YouTube.

On two previous posts in this series, I explained the features of the new Blogger and then tried to give some troubleshooting tips. These are linked here:

  1. Blogger tips and tricks after latest updates in 2020
  2. Blogger: troubleshooting common issues

In the present post, let me give Blogger tips and tricks and also do some troubleshooting for Blogger's 2020 update. The Blogger tips and tricks that I give here assume that you do not know HTML.

  1. I changed the theme of my blog and now my widgets have disappeared.

Blogger normally does not remove your widgets when you change a theme; it hides them. (However, if you have done some tweaking through HTML editing, those changes can be lost forever.) So, if your widgets are not visible on the new theme, go to the Layout menu and see whether the widget is hidden. Click on the crossed-eye icon in the widget editor to make it visible. If the widget is not there in the Layout, go to Theme menu and revert the blog to some other theme that shows the widget.

2. My blog does not respond to the size of devices the way modern websites do.

That depends on how the theme of the blog has been crafted. The modern themes on Blogger (e.g. Contempo, Emporio, Notable) are 'responsive'. Blogs with these themes adjust to the width of the device but the old themes do not do so. However, if you blog has an old theme and you do not want to shift to the so-called modern themes, do at least one thing: Customize the theme for mobiles by going here: Theme> My theme> Customize> Mobile settings.

You can also think of applying a paid or free theme from the web. But be careful: These themes(especially the free ones) will not necessarily upgrade themselves when Blogger upgrades later. Some third-party themes may have code that is not clean or is malicious or directs traffic to the theme maker.

3. I do not want to show the date of posting and label list on my posts. How do I do that?

Go to Layout. Click on Edit link in the Blog Posts block. You will have many options there including these two. 

By the way, in Layout>Blog Post, you also will get the options to show or not show AdSense advertisements in between posts, showing or hiding post footer and social buttons, etc.

4. I have a valid AdSense account and I have added ads through Layout. But the ads do not show on the blog.

There are many reasons why that could be happening. The main reasons are:

  • You have associated this blog with a different AdSense account. Such conflict occurs when you have more than one Google/ Blogger/ AdSense account and you associate wrong AdSense account on a particular blog. Go to AdSense account, note down the Published ID. Now open Blogger> Earnings and check whether the ID mentioned here is the same. If not, connect the blog with the correct AdSense account.
  • You have one type of settings on the AdSense account for the display of ads, and another type on Blogger. Remove the display settings on the blog (through Earnings menu).
  • You have used some experiment or dynamic setting on AdSense while you have put AdSense widgets on Blogger. Remove the widgets on Blogger (through Layout menu).

5. There are too many descriptions on Blogger. Which one should I go for? I hear that more than one are not good for SEO.

Yes, there are many ways to put a description on the Blogger blog and they can lead to duplicate meta description (which is no longer taken as a big SEO issue) and confusion. On Blogger, you can add a description using these methods:

  • Layout>header. You can put title and description here.
  • Settings>Description. You can also put title as well as description here.
  • Posts (Open the post editor)>Search description. This is for the particular post.
  • Theme>Edit HTML. This method can be used to put meta tags using HTML.

The best practice, as far as Blogger is concerned, is:

  • Apply the Title and Description meta tags through Settings. Keep both of them small.
  • On Layout>header, either repeat the Description that you gave through Settings or give a very small description. This will come on the screen under the blog's title (it will not show if you have hidden it through Layout>header).
  • On each post, give a Search description. Make it highly relevant to the subject of that post. This will come under your post's title when it comes in search results or when is referred to by others (e.g. on directory links). This option comes up on the post editor only if you enable meta tags (Settings> Search meta tags> Enable search description).

6. After the 2020 Blogger update, when I make any revisions on my old posts, that results in formatting change. How do I deal with that?

That is mostly because some of the formatting defaults have been reset in the 2020 update. The underlying CSS (style sheet) might also have been changed in case of some themes. So, you will have to be careful when you update an old post. Check especially the following:

  • The font might change when you add a new paragraph on the old post. To avoid that from happening, start typing at the end of an existing paragraph (without adding a new paragraph). Once you have written some words, go back to where you started writing and then press Enter. The old formatting will now continue to the new para.
  • Look at the hyperlinks. If you had clicked on 'open in new tab' option, that might have changed. Go to the link editor and re-click the checkbox.
  • Preview the updated blog. The sub-titles (if you applied Heading/ Sub-heading etc using the post editor) or some other special formats (jump-break/ block-quote/ etc) might start looking weird after you update an old post. Remove the formatting and then reformat such elements. If the entire document renders in an unacceptable way after updating, open preview so that you know what all you had formatted in the original post. Then go to the post editor, and remove all formatting (by selecting the entire text and applying 'clear formatting'. For this, click on the crossed T icon in the editing tool-sets).