Indian blog directory, rankings, showcase: FAQs

We have received a number of queries on the Directory of Best Indian Blogs that we updated on 30th November 2011. We are not able to respond to each email, and we feel that some visitors might have similar queries to ask and so we’ve imagined some questions ourselves! We’ve included related FAQs on blog ranking and blog showcase also.

Will you include my blog in teh Directory even now if it meets your terms?
Why not? We are open to inclusion of high quality blogs in the Directory whenever we spot them. However, updating the Directory on a daily basis is not possible. We intend to include new finds on the last day of every month starting January 2012.

Why have you mentioned blog rankings along with Directory entries? You have included many more blogs that might be very good but were not seen by you during your last ranking?
Blog ranking mentioned along with an entry is for June 2011 ranking; we’ll mention 2012 ranking when we rank blogs in the middle of 2012.

I have applied for blog review / blog showcase. Do I need to submit the blog also for inclusion in the Directory?
No. Your blog has already been seen by us and we’ll automatically consider it for inclusion in the Directory.

My blog was there in the July edition of the Directory but is not there now, while I find many other blogs in the new Directory. Why?
Do have a look at this post on selection criteria for the blog directory. Does your blog meet these criteria? For blogs already in July 2011 edition of the Directory, the main point for consideration was regularity of updation. 

My blog is there in the Directory and yet in your review of the blog you have listed out many problems. Do you apply different standards for blog review?
As mentioned in this post on blog directory compilation, we tend to be very uncharitable when making a detailed review. We hope, that helps bloggers much more than just praising the blog or making off-the-cuff remarks.

My blog has been showcased on ITB website but is not in the Directory. Why?
Blog Showcase is meant to display good blogs and let their owners talk about their best features. We showcase even very new blogs, blogs in other languages, foreign blogs and websites maintained blog-like. We are stricter in the case of Directory and even more strict for blog ranks.

Though my blog is not listed in the Directory, the blog of a blogger friend is there. I consider my blog much better in design and content than hers. How come?  
We have tried to be as fair as is humanly possible. Have you checked all the blog selection criteria mentioned in this post? If you think, we have made an error of judgment in your case, do write to us at

Can you help improve the layout of my blog? Can you guide how I can improve a photo? Should I go for Wordpress or Blogger? Can you do this for a fee? Can you suggest a web designer who’d help me with designing my blog professionally?
We are not in a position to guarantee that we’d respond to each specific request, though we try to respond to emails with specific requests when time permits.
No, friends, we don’t charge fee for the work that we do. We can’t recommend a web designer too; that is beyond our ethical boundary.

Can I see reviews of some blogs for my guidance?
No, that’s private. However, if a blogger passes on our review to you or places it on his / her blog, you are free to use that.

Do you mind sharing the raw data captured by you during compilation of the Directory?
No way. We also request marketing firms not to ask us for this.

You have written in the disclaimer about someone wanting to get his blog removed from the Directory. Does anyone really do that?
Till now, no one has asked us to remove his / her blog from the Directory.
We have made this offer for three reasons:
One, some people might really not need publicity to their blog so that they are not disturbed by too many visitors.
Two, a blogger might have the feeling that his / her blog is too important for the Directory. Someone may feel slighted that his blog is placed next to a blog of much lower standing. If the blogger does not want his blog in the Directory for any reason, we feel that the Directory as well as the blogger are losers. We are here for a win-win game, not the other way round.
Three, we offer this to bloggers who suspect our intentions. When we published the July 2011 edition of the Directory, some bloggers did write on the web that we should be taken with a pinch of salt. Some even took offence to our sending them an email to announce inclusion of their blogs in the Directory. [We understand their cynicism. We are happy to share that some of them wrote very flattering emails to us and a few even have ITB badge on their blogs! We’re humbled by their kindness.] 

Why didn’t you send an email or make a comment on blogs to announce that my blog is in the updated Directory? You did that the last time.
As mentioned above, when we did this last time – in good faith – some bloggers took it amiss. We are doing our job with sincerity and are happy about it. Let good bloggers get a surprise when they discover their blog in the Directory.  

My blog is listed only once in the category-wise listing of blogs while a similar blog has been mentined twice. Why?
Could be that your blog had only a few posts or most of your posts belonged to a focus area or you write on too many topics. We have tried our best to accommodate blogs in their proper place(s) in the category-wise listing of blogs. If you want your case to be reviewed, do write an email to us; just give reasons why you feel otherwise. Before sending the email, do see this detailed post on blog categories in the Directory.

Indian blog directory: an effort to list the best blogs

This is fourth post in the series on compilation of Indian blogs directory 2011. Today we share with you the results we have been able to achieve in compiling the Directory of Best Indian Blogs.

Believe us, we worked really hard in our effort to include as many good quality blogs as possible in the second edition of the Directory of Best Indian Blogs. At the end of the exercise, which we call Indian blogosphere survey, we scanned 30,000 blogs and ended up with about 650 blogs. As happened last time when we issued the first edition of the blog directory, we will be criticized for omitting some high quality blogs and including some ‘poor’ blogs. We sincerely apologize to the bloggers whose excellent blogs we could not reach, but we insist that each entry in the directory is a valuable blog.

See, what makes the task so voluminous
and why the 650 blogs are indeed so valuable

We admit that we have only been able to browse a small portion of Indian blogs – but we’re
sure of having seen a significant proportion of active Indian blogs. We have not come across any other such exercise in India. 

We had to leave out the majority of blogs that we browsed, for valid reasons. We also had to drop about a quarter of the blogs from the first edition of the Directory of Best Indian Blogs. Being irregular in posting was the biggest single reason for rejection, followed by major issues relating to loading, advertisements, navigation and readability. Some blogs had inappropriate content, some had turned totally into static websites, some had become private. 

We’ve accommodated blogs looking like web-magazines or non-blog sites when we found that they were regularly updated and had some element of interactivity.

Part of our data-sheet [blurred]
most blogs got rejected
on 1/more parameters

On quality, we need to concede that we couldn’t be too strict. We used a software and some statistical tools last time, but we realized that measuring quality in quantitative terms was fraught with strange inconsistencies. This time, our approach was more traditional. Bloggers whose blogs we’ve reviewed so far would vouch for it that we are very demanding when it comes to quality, especially of design and language. But if we applied those parameters in compiling a blog directory, we’d be left with only a dozen blogs. We didn’t want our exercise to be self-defeating. Hope, we make sense.

Some will question our calling the directory as Directory of Best Indian Blogs. We must make our stand clear as we do believe that the 650 blogs we have included in the directory are indeed among the best Indian blogs. These blogs meet a minimum standard of quality. They are regularly updated. They don’t have issues relating to readability. They do not have inappropriate content. Their design is not weird. They have at least some level of interactivity. Finally, the only site that manually checks so many Indian blogs has found them the best among the 30,000 that it scanned.  Hope, you don’t mind giving the ITB team a small bit of credit for their common sense, fairness and hard work. 

PS: In later years, the number of blogs in the Directory has come down to about 300 or less as we have applied stricter standards in scrutiny of blogs.

The vast variety of Indian blogs

This is the third post in the series on Indian blogs. Today we share with you the variety of Indian blogs and their categorisation in the Directory of Best Indian Blogs coming out on the 30th November.

Based on our experience while compiling the Directory of Best Indian Blogs in July 2011 and its updation now, we have tried to categorise the blogs according to their main theme(s).

This time, we have put blogs in more than one category when they have a good number of posts on a particular theme and will add value to that category if included there.

The categories are: art – audio-visual media - comments - culture - current affairs - economics – environment – expatriates - fashion - finance - food - health - improvia - information technology - personal - photo - social issues - sports - technical subjects and niche areas - travel
  • Blogs of general nature come under personal blogs category if they talk about 'me', 'my kids', 'my house', 'my life' and so on. The ones with posts that talk of 'you' and 'they' rather than 'me' tend to be categorised as comments blogs. Such blogs have opinions on anything on the earth – so this category is ‘free for all’. When personal blogs talk less of physical matter and mundane thoughts and more on self-improvement, life's aim and spirituality, they come under the category improvia. When personal blogs have comments on topical matters more than others, they get clubbed with more newsy blogs and make the category of current affairs blogs. Blogs that discuss social problems or promote social cause come under social issues category.
  • Art includes design and décor, drawings and cartoons. Culture  includes heritage and history.  Environment includes wildlife. 
  • A blog has been categorised as photo blog only when it either deals with the subject of photography or photography as an art form, or its primarily  content is photography. A blog using photos for supplementing travelogues, recipes etc is not included in this category.
  • Literary blogs include authors’ blogs, blogs with a large number of posts on fiction and poetry, and blogs with book reviews.
  • Economics category also includes blogs on business and finance, advertising, marketing and management.
  • Information technology blogs deal with software, hardware, gadgets and web. Highly technical IT blogs come under technical subjects category.
  • Technical subjects and niche areas is the category that includes blogs of highly technical nature and those with very narrow subject area.
 Beyond the Directory of blogs,

  • We have listed Indian blog platforms, blog aggregating sites and forums of good quality.
  • In addition, we have compiled a list of blogs on (i) jobs and exams related information and (ii) stock-market analysis. These blogs serve a useful purpose, are updated very frequently and need a good deal of effort on the part of blogger, but it is difficult to analyse their content for quality as they have a set language repeated over and over. Ignoring these blogs altogether seemed unfair, so we have listed them separately.
Many bloggers have not archived their blogs in a way that allows a reader to see the complete listing of their posts. Though we went back and forth inside multifaceted blogs to get a sense of content – and we also made site search - we might have missed a major topic in some cases. 
We had started with some more categories such as product reviews, management, poems, hobbies and religion, but had to give up mid-way when we faced too much overlap among categories. Personal and comments categories too could not be dissected beyond a point.
If your blog happens to be in the Directory and you feel that it has not been given proper category listing, do write to us by sending an email to

The next post in this series will be on how much of the Indian blogosphere we could cover in our latest survey.

Trends in the Indian blogging scene

This is second post in the series on Indian blogs. Today we share with you the blogging trends we noticed while doing survey of the Indian blogosphere for updating the Directory of Best Indian Blogs.

  • There do not seem to be even a lakh [a hundred-thousand] blogs run by Indians and on India which are over a year old and are updated at least once a month in most part of their life.
  • A large number of bloggers have more than one blog. 
  • Most of the bloggers lose steam midway [details in this post on blogging habits]. 
  • Young adults – who have to deal with major turning points such as leaving school / college, getting / losing job, marriage, conception, birth of the first child, break-up - often give a pause to blogging and when they re-start it, they tend to shift the main theme of their blog.
  • Of all blogs, personal blogs seem to have the highest longevity.
  • Among niche segments, tech, travel and cookery bloggers flourish well. A large number of blogs on these subjects are well maintained and have supporting photos and large archives. They have high search rankings and get a good stream of visitors.
  • Indian bloggers have a strong presence in the global information technology blogosphere.
  • A good number of celebrities / public personalities stop blogging after a while or - if they become popular -  pose restrictions on interactivity by making the blog private or login-only.
  •  In most Indian blogs, the language quality is no issue. In sophistication, the language ranges from just passable to literary and academic.
  • Indian bloggers tend to be serious writers. They have opinion on any conceivable matter on the earth, especially India’s problems, social issues, human nature and life.
  • In personal blogs, young mommies like to write a lot about their growing kid(s) and their discovery of a new relationship.
  • Overall, money does not seem to be the prime motive behind blogging by Indians.
  • Only a few Indian blog have Google Page Rank more than 5 and respectable ranks in other search engines, Technorati and Alexa. Only a few get comments in hundreds.
  • In blog search, a few blogs appear again and again on the first page [or in the top 10-20]. As not many new blogs maintain high quality and regularity, established blogs face very little competition for popular search terms.
  • Most Indian bloggers are on Blogger platform [*]. Wordpress is the second most-popular blogging platform. A small number of bloggers shift from Blogger to Wordpress platform; some of them come back. [The movement from Wordpress to Blogger is very rare.]  A few blogs on these platforms graduate to websites and/or website-like  independent URL. 
  • Bloggers from India usually forget to make their blog a part of their overall web presence; they rather shift to new formats such as Facebook and Twitter, and reduce or stop blogging. On the other end of the spectrum, some bloggers seem to get too pleased with their presence in 'modern' platforms and they over-burden their blogs with social media widgets.
  • The distinction between blogs, websites and blogzines is further diminishing as more blogs and websites have similar look and feel.
  • Most bloggers either do not care for design and search optimisation or do them excessively. A good number of blogs have too many widgets and animations. Some bloggers over-indulge in widgets and hurt the blog’s functionality.
  • Teens are the most experimental of all bloggers, in all aspect: technology, variety of topics, use of language and embellishment.
  •  A large number of bloggers make their own small communities and tend to visit only the blogs that belong to their 'kitty party'. Going by their commenting habits, it appears that they often play 'You scratch my back, and I'll scratch yours'. Many bloggers reciprocate badges.
  •  A number of competition sites operate in the Indian blogosphere. Some established as well as many new bloggers contribute to these sites on regular basis. In return, they get noticed and get to add badges on their blogs.
  • Some Indian portals offer blog pages. Bloggers on such portals become part of big blogging communities and tend to interact regularly with blogs within their community.
  • Blogs by newspaper and magazine columnists are usually well-composed and regular. In many cases, their blogs are replicas of their columns. These blogs have a big following.
 The next post in this series will be on the vast variety of Indian blogs that we noticed.

Selection criteria for the Directory of being included in the list of best Indian blogs

Updated as on 4th March, 2017.

We have been compiling the Directory of Best Indian Blogs for eight years and have made a number of changes in selecting blogs for the Directory

Starting with a complex formula that used Google PageRank, Alexa position, pageviews, etc, we changed to manual picking and have made our criteria stricter over the years.

We believe that blogging is both a personal and social activity, and we do not hold a case against blogs on very personal matters as long as they meet our selection criteria. So, while a spirited, well-composed and regularly updated blog on one’s kid, dog or garden may get included, an extremely dull blog with copy-pasted newspaper columns, not allowing any sharing or interaction and not caring to provide any archive would get left out even though its content prima facie might look substantive.

If we find great blogs, we’d not bind ourselves to a maximum number of blogs in the Directory. However, we intend to have a strict filtering for quality [as explained below] and end up with about 300- 350 blogs, no more.

Blogs as young as 6 months are eligible for the Directory. However if they are not regular or slip on quality, we'd remove them in the next six months.

We are unable to include more than one blog from a blogger.

We’d include blogs that are suggested to us and those explored by us only till April 30. We normally bring out the Directory on May 30/ June 1. We have delivered on all our promises so far, and would strive to meet the deadline this time too.

Now the selection criteria. 

Non-English blogs are not included. Bilingual blogs are OK if the other language is used unobtrusively and English is the main language. 

We consider the following content as inappropriate and reject blogs with such content: unacceptable levels of nudity and violence; vulgarity; pornography; abuse; racial, casteist or communal denigration or hatred; rumor-mongering; slander; criminality; and other content not considered acceptable in responsible writing and visual/ audio/ audio-visual presentations. Propaganda is not welcome; promotion of universally accepted social and moral values or a just cause with wide appeal is. If the blog or its content is found indulging in plagiarism or copyright infringement, it is blacked out. 

Commercial blogs and blogs of corporate bodies are not included. 

Blogs with advertisements making more than a third  of their homepage content are also filtered out. 

If more than a quarter of content in the blog is automatically generated, the blog is not taken in. [Content in widgets such as recent comments, archives, followers and advertisements are not counted towards this.]

Blogs that have not been updated [by way of new posts] at least once in 9 out of the preceding 12 months are not included. 

Blogs that pass through the above filters are checked for a number of qualitative attributes. The broad categories are content, design and regularity. We place high value on content, followed by design and regularity.

Effort made in blogging, as evident from big and small steps taken to improve the quality of presentation, proof-reading of text, use of widgets, etc. find special favor with us. Value addition [e.g. background information and external links] relating to the subject matter are considered additives to the resource base.

Qualities relating to the niche of the blog [e.g. selection of subject and depth of analysis in case of current affairs, clear depiction of recipe and display of cooked food in case of cookery blogs, mastery over subject in technical subjects, and unbiased advice in case of blogs on share-markets and review blogs]. 

Grammatical correctness of text content is expected but is ignored if it is minor and the content quality compensates for it.

Various aspects of visual appeal [e.g. whether the blog is clean or cluttered, how well is the opening screen composed, elements introduced to break monotony and make the content interesting, use of widgets, appropriateness of colors and titling, etc suited for the category of blog] are a plus point.

Quality and size of visuals, their appropriateness, attribution in case of content drawn from others are considered a positive. 

Ease of navigation and interaction, and engagement with visitors, especially in the case of personal blogs are rewarded. 

That's it. See you in the Directory on June 1. Happy blogging!

How genuine or fake is our list of top Indian blogs ?

We are extremely busy in reviewing the blogs that many Indian bloggers have sent us in good faith. We are clearing them at the rate of about 6-8 a day and yet the list is growing.

But we are forced to find time to write a hurried post to explain our sincerity and genuineness in our listing of the best blogs in India. We do not blame those who feel we are a sham; they must have had bad experience with the world-wide-web before. We owe the blogging community baptism by fire.

We have received some very uncharitable comments; only two mild ones on this blog so far but many on some blogs. We are not sure if some of the hatred is being spread by sites that feel threatened by our presence. Even if so, we would clear our position.

There must be many sites where we are being called names, but the one that we came across yesterday is worth sharing. The post [link removed later as it is no longer there] and the many comments on this blog find us unworthy of judging others' blogs and even call the exercise a sham. Without having a look at all the details we have given about the process in selecting the best Indian blogs that we have adopted and our admission of our weaknesses, they have declared us a fake website, with unreliable people behind it.

These comments made us sad and one of us shot off a response to that vitriolic post [and the blogger so large-heartedly put it there]. But when we discussed the matter among ourselves, we thought that we should rather invite criticism through a post on our own blog. Let us put ourselves to the harshest public scrutiny. So, this post.

So, visitors to this post, we pray to you not to leave the page without making a comment on what we are doing. Make it as harsh as you can, if you really feel like that. If you do not want to disclose your identity, do write anonymous comments. In case your blog is in one of our lists and you feel that it lowers the standing of your hugely popular blog, do tell us either through a comment or by emailing at and we'll immediately unburden you of that. It is no farce and we are serious, because we want to come clean - as clean as one could be - before we start our next short-listing of top Indian blogs.

PS: We later decided to stop accepting comments on Top Blogs. In that process, all comments have been removed.

More details on the June Blogosphere Survey of Indian Blogs

...continued from the previous post on June Blogosphere Survey of Indian Blogs...

Well, the task of ranking blogs for quality was enormous. Consider four of us giving marks to each blog on each of the many criteria, mixing marks given by each member, filtering blogs based on these criteria, examining the remaining blogs again and screening them for more stringent criteria. Then, after the moderator had examined the blogs to correct obvious mistakes in filtering, all of us sitting together evening after evening for discussing each of the selected blogs and ranking them. In fact, screening of blogs from over five thousand to two hundred was much easier than the detailed examination later on.

Even after this big exercise, we are sure that many will not agree with our ranking. During our discussion itself, we found that individual members sometimes ranked a blog differently when they re-examined it after a month: partly due to changes in the blog itself and partly due to a change in perception of the examiner. So subjective is human nature!

Coming to rejections, let us first tell you that many good, even great, blogs got filtered out due to various factors. For example, offshoots of commercial sites and forums had to be rejected. [We still have a few such blogs in our lists that have some commercial content, but as we explained sometime earlier, making money from blogging does not exclude them from the list, only being primarily commercial does.] Some blogs that were ranked higher in Feb 2011 lost their position or were rejected due to low level of activity in these blogs of late. Blogs that had major connectivity issues had also to be rejected.

We also made comparisons among blogs of a particular category as we realised that we could not use the same criteria for blogs on music, a teen’s ramblings, technology, current affairs etc. Some good blogs might have been left out due to tough intra-category competition. We hope to resolve this in our next blogosphere survey.

Despite all the labour and the realisation that we are nowhere near perfect, we are deeply satisfied with our work. We can claim that we were fair to the core and spent a lot of time and energy in ranking the blogs. It also gives us pleasure [and allow us to share that with you] that this blog ranking exercise generated two by-products of value: one, a directory of quality Indian blogs. Many of entrants in this directory may not be in our platinum, gold and excellent blog categories due to various factors explained above, but they are indeed good blogs. The other by-product is our collective understanding of the blogosphere. This experience, we believe, will keep improving blog ranking in future and will also enable us to generate more tips for composing quality blogs. Our tips, anyway, are not cut-and-paste tips, and our discussions on blogging matters for over six months now have given us more insight into blogging.

Too much blah-blah from our side, isn’t it? So we stop. Amen!

June blogosphere survey of Indian blogs

We are pleased to announce the results of June Indian Blogosphere Survey, 2011.

Out of over 5,000 blogs that we screened, we ended up with 98 outstanding blogs. These have been ranked as platinum (14), gold (18) and excellent (66) blogs.  Congratulations to the bloggers whose blogs have been ranked by us or figure in the ‘Best Indian Blog Directory’!

As in Feb, we made teams and feverishly looked at of over five thousand Indian blogs. Out of them, about a thousand blogs met our mathematical screening criteria. We put them into the process of close scrutiny and came out with a list of about 200 blogs.

As before, our main criterion has been quality of content, followed by design and regularity of posting. We particularly observed quality of language, selection of subject, effort made by the blogger, consistency, display and readability, supplementation of text with graphics, placing of elements, cleanliness [vis-a-vis clutter] and overall visual appeal. Individual commitment and effort got special treatment when we finally sat together to manually screen the top blogs for final categorisation. Popularity was no criterion at all in our ranking. 

In June Indian Blogosphere Survey, we have categorised our best blogs into platinum, gold and excellent blog categories. We did not want silver ranking, as we realised that calling a blog a silver blog branded the blog as inferior to gold blog rather than highlighting that the blog is one of the best blogs in our opinion.

For further details of our shortlisting procedure, please click on ‘read more’ link below.

June blogosphere survey produces a Blog Directory!

We are busy re-re-visiting Indian blogs that have come to our notice till Jun5, and ranking them for various parameters. We are hopeful of bringing our the June survey by June 30.

One interesting bye-product of our survey is a list of good quality blogs, including those ranked as gold and silver blogs, by Indians and on India. This will enable us to bring out Directory of Best Indian Blogs immediately after we announce the rankings. This will be a dynamic blogroll, unlike the rankings, and we will keep adding good quality blogs as and when we spot them. 

The directory is under updation; will not be available till Nov 30. New Directory will be in place on that day.

Blog ranking and blogosphere survey – Feb 2011

The Indian Top Blogs ranking of blogs of Feb 2011 is over. As we said before, we kept quality of blogs much higher than their popularity. We have been able to look at about 12,000 Indian blogs and properly examine about 1,000 of them. It was a big task for our 4-member team. Instead of including a few thousand more blogs, we thought to rather stick to our deadline. We admit that it is only a minuscule of the Indian blogosphere but we could not go further. We will add more blogs to the ranking when we do it next.
Interestingly, in trying to rank blogs we ended up doing a sort of survey of blogs. With this sample, we found that most of the bloggers have been very occasional bloggers or they post in spurts only to go on hibernation for long times. One main reason for waning of the initial enthusiasm of these bloggers could be that they found blogging more demanding and time-consuming than they had thought. The return, monetary or in terms of satisfaction, perhaps did not match their expectation. Another important reason for this could be their new-found love with social networking sites such as Facebook, Orkut and Twitter, and new apps on their devices.
Quite a number of bloggers do post frequently, with a remarkable discipline. Some have monetised their blogs by offering photographs, using AdSense, affiliate advertising, etc. and some have blogs as extension to their main sites.
Blogs on information technology, partly automated blogs and blogs run by large groups or corporates are quite regular. A number of blogs with travelogues, routine photography and musings too are very regular. Unlike what came in papers a few days back, we found that most of Indian bloggers we encountered are young – mostly in their 20’s and 30’s.
Except for some, not even highly popular and regular blogs have taken care to design the blogs with care. Some have done a good job in the beginning and never thought of refreshing the dated-looking design.
We had disabled comments for some time and have opened them. We will appreciate your comments and suggestions for good blogs.

How we compiled the first edition of the directory of topmost Indian blogs

Let the best blog win, irrespective of its popularity

We have tried to be fair in our ranking, but we are conscious that ranking per se is a subjective activity. We are deliberately keeping our identities anonymous. Maybe, if our team of bloggers stays stable for about a year, that will be the time to announce ourselves.
We started with seeing only those blogs that are either personal or run by small groups or NGOs in a collaborative spirit rather than commercial activity. After some discussion, we excluded blogs that needed registration and collaborative blogs on non-Indian affairs in which some members were Indian.
There were too many blogs on IT, gadgets, hacking etc and we had to discard majority of them in favour of those where the blogger had made special personal contribution rather than aggregating material from other sites. Some IT and news blogs had too much automated content and too little personal effort by our reckoning. We also had to exclude niche blogs, such as those on pure science, medical specialities and software codes. We have also not included non-English blogs, because we are not proficient in many Indian languages.
Of the blogs we did not exclude this way, we looked for regularity of posting. Blogs not regularly updated and whose posting was less than once a month consistently were rejected. We had to reject many beautiful, high quality blogs but we could not help that. Of the blogs so shortlisted, we looked first at the quality of content. This included the text, its presentation, language, grammar, use of graphics, etc. Then came the design elements including readability and length of posts.
To reduce subjectivity, all of us four gave marks to each of the shortlisted blogs [978 in all] on these parameters and came down to about a hundred top blogs. We sat together to have a final look at the blogs and reduced the list to 32 and gave ranks to these blogs based on a fair mix of marks given by individual members on different parameters. We are still not sure whether we should have given a higher or lower ranking than what we have given to some of these blogs.
As it was the first such exercise by us, and because we realised that we must have missed thousands of top quality blogs and made errors of judgement in various parameters, we have deliberately not given Diamond and Platinum rankings this time. As such, our rankings are limited to bringing to the fore very good quality blogs, generally personal blogs in which bloggers have invested good amount of time, energy, thought and imagination.
At the end of this exercise, we find that individual bloggers with zeal for presenting their worldview in an interesting way do ignore certain essentials of blogging. Based on our collective understanding and experience of blogging as well as what we learnt during this exercise, the Indian Top Blogs will soon come out with posts to help individual bloggers in sprucing up their blogs.