Showing posts from January, 2015

blogging tips on how to grabs readers’ attention to blog posts

A number of studies have shown that web readers seldom read the text word by word. They scan it for relevance and look intensely for the matter they’re looking for.  Most readers, thus, have their brains trying to get the maximum value without big effort that goes in serious reading. That means, you must write text in a way that catches readers’ attention in the first go. Headlines and visual content are two major ways to catch attention, but this post focuses only on a third important aspect - catching attention to the written content . 1. Put sub-headings , and bolden the text, enlarge it or give it another colour. 2. Highlight words and phrases: use different formats such as bold, underline, italics, another font, large font, colour, putting within quotes, putting in a box, etc 3. Use simple and small sentences, and simple words. Simple language leads to greater reader comfort. 4. Keep paras short ; in a para, give only one thought. Short, focussed paras lead to clari