July 19, 2012

Blog content: quality of writing matters a lot

We wrote a post long back on the quality of writing: ‘How to write dazzling blog posts’. We talked about good content and gave 8-point advice on improving the quality of blog’s content. In the present post, we take the subject forward, with greater focus on the craft of writing.

Let words speak.

write to showPlease look at the first word written in the image on the right. We appreciate your eyesight if you could read it: it is ‘car’. Now pause a second and think what picture of car emerged before your eyes when you read the word. It would perhaps be a car that you often see [e.g. your own car] and possibly you did not imagine beyond a fleeting glimpse of that car. Now read the biggest word in the image. It still is ‘car’ and we’re sorry for the repetition, but it drives home a point: Even if we wrote ‘car’ 20 times bigger, our imagination of ‘car’ did not grow 15 times, not in details or even size! OK, do read this expression: ‘a car as big as a mini-bus’. Didn’t a mini-bus like space form briefly before your eyes? But the car we are talking about is not only the size of the mini-bus, it is a red car with open roof. It has a single front seat on which a smart boy and an exceptionally beautiful girl are sittingface to face. Your imagination must have taken you to all that we’ve described above, but if we ask you what clothes the boy and girl were wearing or who was driving the car and on which road, you would perhaps be blank.
Words when used imaginatively lead people to imagine. You agree?

Well, this car is now running very fast. Let’s tell you how fast it is running: In sixty seconds, it has gone beyond the half-mile stretch of meandering, rain-soaked road. Did you notice that the second sentence produced much more action-filled video before your eyes than the first one? Words have the capacity to show action too, isn’t it?

The takeaway is that when you write a post, use words to show the reader what you want to show. Showing can be done effectively by describing the object and all relevant facts so that the reader can imagine what you want him to imagine.
However, do not overdo it, and do not stuff your writing with too many adjectives and adverbs. Don’t overstate the obvious. Consider how much familiar your audience is with your subject.

'Show’ emotions, but with care.