Have Indian blogs changed in the last one year? For better?

The compilation of the 2015-16 edition of the Directory of Best Indian Blogs is in full swing. The directory will come out on 30th May, as in the past.

Some observations on Indian blogosphere, now that we have passed the stage of scouring it to find the best blogs.

  • The Indian English blogosphere remains as active as before, only slightly more. This despite the onslaught of Facebook and WhatsApp in the Indian social scene.  Blogs are also more linked with social network accounts.
  • Technology blogs are coming up in large numbers but not many go beyond the experimentation stage of about six months. Out of those remaining active for longer periods, most give quick posts on gadgets or shell out routine tips. Only a few quality tech blogs seem to be doing well.
  • Majority of good blogs keep updating at a steady pace; but only a few change their look and feel.
  • The trend of making money from blogs continues, though not as professionally as blogs in the western countries. AdSense remains the most popular means of monetization.
  • Blogs in some categories such as food, tech and beauty & fashion seem to be doing well. People open blogs in these niches with the intent to make money, as against personal blogs: that seems to be keeping them motivated to generate good content, constantly improve design, optimize the blog and socialize. 
  • Like we have seen in the last 6 years, a number of established blogs also turn dull or go out of circulation. Most such blogs are personal blogs or those commenting on all things political / social. 
  • Blogs that are not active in terms of content updation and engagement are losing to social networks (Facebook etc) fast.
  • A few blogs have evolved into websites and the blog is now part of that. Some bloggers have, perhaps to make their blog look sleek and modern, removed their bloggy look altogether. We get a feeling that the 'evolution' is retrograde, unwise, in most such cases. That reminds us of an earlier post of ours on whether it is advisable to give website-like look to the blog.
  • We'd be able to give exact number of new entries into and exclusions from 2014-15 edition, when we announce the new edition. Many of those being dropped have not been updated regularly; some no longer act like blogs but websites; a few have fallen prey to harmful widgets from the web; some have been removed or have become private; at least one has got mingled up during change from Blogger to Wordpress; one blog in the previous edition of the directory has been hacked. A few good blogs that had gone out of the directory in 2014-15 after being in it in the previous years have come back. 

That's all for now. Do visit us on 30th May to find which were the best Indian blogs in the last one year.

You might like to visit some of our earlier posts on Indian blogosphere, which are still relevant, in this series: Blogging habits of Indian bloggers, their levels of activity and influence, their future.

Allo, Duo, are you up-to-date on Google technology?

Update: Allo has been launched, with Google Assistant, in September 2016.   

What is Google going to offer us in 2016 and beyond?

daydream-by-Google-Indian-blogsGoogle's annual event I/O 2016 has just ended. If you have not been following the event closely, we bring you the summary of what the tech giant showcased at the event and what's its vision for the years to come.

The range of technology discussed and displayed included 
Google-assistant-Indian-blogs - web assistance (Google Assistant),
- voice-command and speaker device (Google Home - like Amazon Echo),
- messaging app (Allo - like Facebook Messenger),
- video calling app (Duo),
- virtual reality platform (Daydream),
- next version of wearable technology (Android Wear 2.0),
- instant app installation on mobiles (Android Instant App),
- next version of Android (Android N - preview 3),
- more for developers at Google Play,
and some more.

Most of the stuff was for geeks and developers, not for people like us - non-techies. Yet, we got a glimpse of what Google would offer us users in the coming days.

  • Had a chance to use Google's Cardboard yet? You are going to get virtual reality (VR) functionalities on your phone now, but only on new phones. "By next year, most new smartphones will have VR in-built," Google feels. Together with it, you will have much more VR content on YouTube.
  • On your Android phone, you are going to see multiple windows that can be easily slid, and also picture-in-picture.
  • You will have a wireless assistant, called Google Assistant, that would carry out your commands that you speak out. The small white-grey wi-fi speaker sitting in a corner of your house is likely to give Amazon's echo some tough competition. Maybe, by the end of 2016.
  • You will have another chatting app, competing with Facebook Messenger and Snapchat in different ways. As it will be integrated with Google's virtual assistant, it would make instant suggestions based on your chat history and so on. Called Allo, it should be out soon.
  • Have you been using Hangouts, the video  conferencing app? Now Google offers Duo, a one-to-one video chat app. Google claims, Duo will come with high reliability and many features.
  • Your Android phone would now not need to download a whole app when you need it in the middle of browsing. It will download a module required for your very purpose instantly and play it for you.
  • We have moved from physical to laptop first to mobile first. Now comes AI first. AI (artificial intelligence) is one of the core areas in which Google is spending a lot of energy. It envisions a scenario, to arrive rather soon, in which you ask the virtual assistant to do whatever you have been doing on computers and mobile phones now. We saw a glimpse of it in the I/O conference, and Google promised to bring it into our lives fast.

How do brands engage with consumers, respond to queries?

Long back, we came across a quote something like this: If it is not engaging, it is not social media. 

Yet, for brands, it seems that social media is just another place where they should publicize their brand. Full stop. 

We would come to broad social engagement a bit later. First, a recent study on how brands take customers for granted on social media.
The study by Sprout tells us, brands are poor in responding to customer messages, in many ways.

Brands are also choosy in whom to reply. In spite of the high volume of messages that require a response, brands reply to just 11% of people (a number that’s been stuck in neutral since 2015), the study says.

As if that was not enough, brands take an average of 10 hours to respond, far too late for social media. Sprout says, the average time should not be more than 4 hours, and that if a brand does not respond in time, the customer is likely to move away - possibly to a competitor.
Brands also over-promote themselves. As per this study, the ratio is 23 promotional messages to one response!

Brands beware: engage actively and fast on social media 

Take a leaf from the findings of the study quoted above. The study says,
  • 73% of people have had a negative experience with a brand on social.
  • 36% of people have used social to shame a company for poor customer service.
  • 30% of people will go to competitor if a brand doesn’t respond.

Are brands even telling their stories well?

Responding poorlyis the second part of their indifference. The first one is: brands are not even telling what should be told and in a way that the audience listens.

Most brands just broadcast what they want to. The tone usually is: my product is fantastic... you are lucky to have seen it... look at the photo / video... click here to buy it...

Some of the brands utilize the services of big marketing and advertising companies who tell them how to create interest... play with emotions... induce worry and then give solution... tell stories... share the good words others are saying about your product...

But hardly any brand is seen on the web unselfishly helping people to solve their little problems. Seldom is a brand seen holding a hand needing help, using the so powerful tool called social media. If there are offers or discounts, these come only to lure you

In this money chase, customer is a 'use and throw' guy whom they treat with the contempt, 'get away if you ain't buying'. 

There are brands that care. These are the brands who engage through different means of communication. They have you in mind not only as a potential or real customer, but also a well-wisher, a friend. Social media offers a highly effective tool to them for such engagement. 

What is social engagement, by the way?

Hubspot carried an article sometime back in which it talked of responses of Chief Marketing Officers of 45 companies. They found that 9 out of 10 of them didn't know how to engage with customers. 

The following statement of Hubspot resonates with what we said above. It says, The biggest barrier to engagement is the lack of trust. Building trust involves unselfishness, which means 'delivering what is in the best interest of the other person in the relationship.'  
"Ah!" You might say, "What help do the top web brands such as Wikipedia and National Geographic do to customers?" We need not elaborate but just request you to look what their product is and who their customers are. You will agree that they are helping more than most mediocre brands. An great brand of yester-years, Encyclopedia Britannica, lost badly when it acted small-hearted and asked people to shell out money for information (info that was getting fast curated on the web); now it offers lots of information for free, but is not among the top brands as it could not recoup its earlier reputation.  

By the way, giving one's products free is not always the best way to help others. You can help with genuine information on how to choose the best product, comparisons, ideas that people can use, fast and excellent customer service, answering queries and offering solutions, and perhaps some free stuff too.

Brands, we pray to you to engage with customers on social media and help them solve their problems. If not, your brand will turn a dodo in no time.

Facebook trending controversy, tax on blogging and other social media updates

Does Facebook manipulate its 'trending topics' list?

The 'Trending Topics' that you see on Facebook is not based solely on popularity and user action as the social network has been claiming. Last week, an ex-employee spilled the beans that human intervention is indeed there in selection of the trending list. 

Reports say, Facebook is seen suppressing conservative news. Following such reports of politically biased editing of the trending list, Facebook has made their review guidelines public. Facebook chief Mark Zuckerberg has offered to meet conservative leaders to explain the matter.
In response to the controversy, the trending review process has now been explained thus on Facebook blog, we have a series of checks and balances in place to help surface the most important popular stories, regardless of where they fall on the ideological spectrum. Facebook does not allow or advise our reviewers to discriminate against sources of any political origin, period. 

Videos are the new social media language, any doubt?

Snapchat says, it has 10 billion video views a day; sometime back Facebook confirmed 8 billion videos are watched on this platform in a day. The numbers are not comparable, since they count videos differently, but the numbers are humongous, aren't they?

Add to that a recent prediction that by the end of next year (2017), 74% of all internet traffic will be video-based. As video ads are reported to be more effective than others, these are growing fast; an industry study says, video ad industry is growing at nearly 20% a year as compared to display ads by about 3%. An industry watcher says, online video ad spend will total $23.7 billion by 2017.

Blogging income liable to self-employment tax, rules US tax court      

In a case involving a video blog, the US tax court at Washington DC has held that blogging is 'trade or business' if intended to earn profit, and that the income made by the blogger is subject to self-employment tax. 

Seen Instagram's new logo?

If you are not regular on Instagram, you might have missed its new clean and colorful logo. On its blog, Instagram has shown some mashups created
around the logo by people.

Checked the Twitter 'connect' tab on the app on mobile?

Have you discovered the new connect tab on the right hand top of Twitter mobile app? It is the latest feature on this social network, meant for easily discovering people to follow. Based on people you already follow, you’ll see a detailed list of people and accounts we think you’ll enjoy following, all easily accessible in one place, says Twitter.

How to start a beauty or fashion blog and earn from it

Updated in February 2019
A beauty blog is a regularly updating website in which beauty-related topics are discussed, products are reviewed, advice on traditional and new beauty concepts is given, latest offers and trends are brought to readers' notice. Similarly, a fashion blog is the one focusing on fashion tips, fashion trends and other things that go with it: celebrities and events.

Beauty and fashion often go together and many blogs have sections for each of them. A wider niche is that of lifestyle blogs that have many lifestyle areas such as parenting, health, family relationship, DIY, decor and travel, and almost always beauty and fashion.

Beauty and fashion blogs can be standard blogs or can be accounts maintained on Instagram, Pinterest  and YouTube. Instagram is now highly popular for picture-heavy beauty/ fashion blogs; YouTube being a video platform, suits expert beauticians who can post tutorials and fashion events. 

In this blog, let's learn about making and running a standard beauty and/ or fashion blog. We'd talk about video blogging on beauty and fashion sometime later.

This is a long post. You can jump to lower sections of this post by clicking on section headings here:

A. Why are beauty and fashion blogging good niches?
B. What makes a beauty/ fashion blog 'great'?
C. Questions to ask before starting a blog on beauty or fashion niche.
D. To go for a free blog or a paid one? 
E. How to start a beauty or fashion blog from scratch? 
F. How much does it cost to start a beauty or fashion blog?
G. Content is what makes a blog great. 
H. Engagement, traffic and blog promotion are important. 
I. Ways to earn money from the beauty and/ or fashion blog.


Why are beauty and fashion blogging good niches?

Beauty and fashion had earlier been the preserve of the rich and women only. No longer. People of all ages, genders and income groups are now interested in looking beautiful. Sharing of photos over internet and smart-phones has added to this. Rise in disposable income of more people is another factor. Incessant advertisements by companies in beauty and fashion areas keeps influencing people's thinking about how looking beautiful helps in social life and career. Men have lapped up beauty products and services like never before. There is an overall inclination towards looking good. 

All these developments have made beauty and fashion blogging an attractive as paying niche. People visit such blogs for authentic information, first-hand experiences and advice, as against the generic and biased advice often given by companies and beauty shops. 

For those whose primary blogging goal is not making money can enhance their authority/ celebrity status and socialization through blogging.

Another important aspect that makes these areas attractive for bloggers is the range of specific topics that the beauty and fashion blog can deal with. The beauty blog can be all-encompassing or can have a very narrow subject relating to one part of human body or one beauty issue, such as hair coloring or acne removal. One can also decide to talk about products or beauty procedures or other services. One can just review new products in the market. Health issues and aids related to beauty - and a very specific one such as hair fall or plastic surgery - can be chosen for blogging. On fashion blogs, one can talk only about a very narrow subject such as ethnic dresses or those made of a particular fabric or for a particular event (e.g. wedding). On the other hand, one could talk of everything that is happening in the world of fashion.

Since beauty gels well with photography, pregnancy, child-rearing, etc, the blog can deal with these too. Fashion gels well with travel, culture and photography.

What makes a beauty/ fashion blog 'great'?

A search on Google for 'beauty blog' gives 157 million results and that for 'fashion blog' 211 million! But if we evaluate these blogs and websites on the parameters of content quality, regularity and blogging craft, only a few thousand blogs would remain on our list. Well, if you evaluate all these million on their earning, you'll get a few thousand blogs, many of which will be mediocre in one or the other aspect but well-monetized. 

What this shows is that if money is your primary concern, yours need not be a GREAT BLOG but it should have above-average content and it should be optimized for search. On the other hand, if yours is a really GREAT BLOG going by content, it will earn reputation and authority, and also has a very high potential for earning.
start a beauty fashion blog

A great blog in this genre has all or most of these qualities:
  • Detailed posts.
  • High-quality content that shows expertise in one or more aspects of human beauty and fashion.
  • Content that is useful and informative. A variety of content.
  • Content that is without bias, and not based on hearsay or unscientific belief.
  • Reviews that are unbiased, and with a clear disclosure if they are sponsored.
  • Regular updation. 
  • Good blog design and looks; fine use of colors, spaces.
  • Good navigation, labeling of posts, archives.
  • Use of formatting, font styles and contrast for better readability.
  • Good use of images and videos on posts.
  • Engagement with commenters, and outreach through social networking sites such as Facebook, Google Plus and Twitter; also presence on photo and video sharing networks such as Instagram and Pinterest. If focused on action more than information and reviews, presence on YouTube.
  • Inter-linking of social platforms with the blog.
  • Fresh and first-use content. No copy-pasted content even from one's other websites.

Ask yourself relevant questions before starting a beauty and/ or fashion blog.

Analyze your strengths and weaknesses before taking any further step towards blogging.

Ask yourself all relevant questions, some peripheral ones too. Some such questions can be:
  • Do you have a beauty parlor or boutique? 
  • Have you done a beautician or fashion designing course? 
  • Do you have good knowledge of human biology, especially skin? Or different fabrics and major fashion trends? 
  • Do you have some appreciation about diet, chemistry of beauty products, etc? Or (in the case of fashion:) fabrics, body shapes, tailoring etc? 
  • Do you keep yourself up-to-date on latest developments in these fields? 
  • Are you in a location where men and women go for beauty treatments? 
  • Do you attend beauty classes, workshops, fashion events, etc in your area? 
  • Do you have mastery over the language in which you will blog? 
  • Can you visualize writing long posts with very useful advice that other blogs don't have? 
  • Can you take photos with your camera or mobile phone, which will suit the topics of the posts? 

Also ask yourself questions relating to blogging and social engagement, such as: 
  • How much time can you spare for blogging? 
  • earning from beauty and fashion blogs
    A pretty face: StockSnap
    Do you understand the craft of blogging - some style, some placement of widgets, some navigation tweaks...? 
  • Do you know a bit of html, SEO, social media management? 
  • Do you have a good friendship circle? 
  • Do you have a buzzing social media circle on Facebook, Instagram, Vimeo, WhatsApp, Google Plus, Twitter, etc? 
  • Do you know some top beauty queens and socialites or are you one of them? 
  • Are you in beauty/ fashion business or are associated with companies doing these businesses? 

Also seek answers to the following question so as to settle your blogging goal: 
  • Are you really deeply interested in being beautiful and making others beautiful and fashionable OR you want to do beauty blogging just to earn quick money?
  • If you find yourself wanting in some area, will you be able to overcome that by spending more time and energy, learning new things, or investing money in getting those things done? 

Remember, successful blogging requires regular work on the blog and lots of patience. That also means reading fashion blogs and magazines and being up-to-date, closely following celebrity and cine-star makeup and fashion trends, networking, pitching your blog to brands and beauty magazines, and so on.


To go for a free blog or a paid one?

First comes starting the blog. You can create a blog very easily and with just a few clicks on Blogger and Wordpress free platforms. But that is not the best way to approach beauty/ fashion/ lifestyle blogging.

Don't decide on where and how to create the blog before you have analyzed what suits you the best. You have the following options:

1. A totally free blog as discussed above. Don't think beyond Wordpress or Blogger; don't look at other options such as Tumblr. As explained below, the free blogging platform comes with a number of infirmities.

(Blogging in a broad sense also includes being active on Instagram, Pinterest and YouTube. In the present post, let us confine ourselves to standard blogs only.)

2. Go for a blog with an independent identity but still using the resources of free blogging platforms for hosting the blog. 

When you open a free Blogger blog, its name would be something like this: beautyexample.blogspot.com. On Wordpress, it will be like this: beautyexample.wordpress.com. Both these platforms give you the option to map the blog to an independent domain name (e.g. beautyexample.com) so that it looks professional. 

Blogger does not charge for this type of mapping (or domain re-direction) but you need to buy the domain name for your blog (e.g. beautyexample.com). If you have opened your blog on free Wordpress platform, it charges you for domain re-direction.

3. Almost all websites and most of professional blogs are fully independent. They are not hosted on a free blogging platform but independently on a web host (e.g. GoDaddy, BlueHost). For web hosting of any website, you need to buy a hosting plan. Based on the type of web hosting plan, you get the resources (i.e. server space, bandwidth, security features etc) from the web host. You also have to pay for the domain name. In addition, when you are creating a professional blog, you would like to go for a blog design that is good looking and efficient. There are a number of themes available free or on payment, which you might like to apply on the blog.

Before we move further, let's also face the reality: the beauty blogging niche is highly competitive and so is fashion blogging, because there already are thousands of established bloggers, and there is competition from companies and other commercial establishments. At the same time, there are immense opportunities for a savvy and determined blogger. 

The dilemma before a new blogger who has not yet tested waters of these highly competitive niches, is whether to take a jump like an entrepreneur and create a self-hosted blog or start with a free blog and then expand.

Let's make the decision simple if you are just starting your beauty/ fashion blog: 

If earning from the blog is your goal, go for a self-hosted blog; if that is not ever going to be your goal, you can choose between the free or paid blog based on other considerations. 

The two main free blogging platforms mentioned here give you a lot of freedom to customize the blog, with free themes, formatting options, facility to add photos, and so on. Blogger goes a step further by offering free video posting, customization through HTML/ CSS/ JavaScript coding and allowing advertisements. However, if you want to create the blog as a business, don't go for a free blog [except for testing purposes if you so like]. 

The second option given above suits only those bloggers who want to open a blog for socializing and sharing their expertise but earning is not their goal.

How to start a beauty or fashion blog from scratch?

The first thing to do is to decide on the area/ subject  in which you will compose posts. The area must be such that you a good level of expertise in that. A test to check your expertise is to write down at least fifty headlines of posts that you will be able to write immediately if forced to. 

Once you have decided that, think of a proper domain name or web address for the blog. The domain name should be short, easy to memorize and recall, and it should represent your blog's content. Don't make it too narrow so that it becomes restrictive when you later want to expand the blog's scope (e.g. if your blog is www.haircoloring.com, it will look odd when you later decide to add posts on bridal makeup and skin care).

If you are already a well-known industry expert or a personality or you own a brand/ shop, you can use your name or brand as the main part of the URL.

Keep more than one URLs in mind because there is a big probability that popular names have been purchased by people already in this business. If you are going for self-hosted blog (i.e.not a free blog but you will pay for the blog's hosting), decide also whether you will like .com suffix or your country name or some other suffix. For businesses such as beauty blogging, .com is the preferred suffix. Immediately register the domain name so that it is not taken away by someone else. There are a number of domain name registrars out there and you can make a web search to decide which one to go for. Remember that you will have to renew the domain name registration year after year.

Next comes the web design. You must go for an appealing design but not too flowery or with too many effects. In the long run, you will realize that beyond a point it is the content rather than the design that sells or attracts people.

The design must be such that it can expose your content well and visitors should be able to visit all your content easily. There should be sections to keep posts on one topic together. The design should be expandable, SEO-optimized and mobile friendly. 

You can design the blog yourself with some knowledge of HTML, using free content management systems (e.g. wordpress [this is a software, not the wordpress.com blogging platform], Joomla, etc) or free website creating tools. But if you are going professional from the beginning, it is better to either (i) go for wordpress, and choose a good free 'theme' or buy one or (ii) engage a web designer for the entire web design work.

Once you have chosen a theme and have the domain name registered, you need to host the blog. (For free blogs, this all this is taken care by the blogging platform.) There are hundreds of web hosts, some global, some local and a large number of small vendors re-selling others' plans. We'd recommend that you go for the best plan that you can afford so that you do not repent later. These days, some global companies offer inexpensive shared cloud hosting plans.

The blog needs to be 'hosted' on the web host's server. Usually this is not too difficult a job and the web hosting companies do the required hand-holding. But, yes, if you are not sure, take help from some techie rather than messing up the things. 

If you already have a beauty/ fashion blog on a free blogging platform, you can export it to a new self-hosted website/ blog. The web hosts usually have a way to do that easily, but it can sometimes be painful too if you have a very large number of posts with local HTML tweaking. If you need to export an existing blog, do that patiently and carefully - after taking a back-up of the existing blog.

The biggest part remains: the content. We'd discuss this in a separate section below. 

How much does it cost to start a beauty or fashion blog?

Consider the following costs. Actual costs will depend on how many features you want to have.

All blogs:
  • Basic device cost: cost of computer/ laptop/ smart phone; internet connection
  • Creation of text posts: no cost except your time and energy
  • Creation of image and video posts: cost of smart phone/ camera/ video camera, other equipment
  • Visits to beauty events, fashion events, beauticians, experts, markets
  • Purchase of beauty products for use or review
  • Cost of software if you want to edit images and  video
  • Cost of subscribing to beauty/ fashion magazines and websites if you like
  • Cost of theme if you buy that
  • Cost of search engine optimization, analytics tools and other technical tweaking - optional
  • Further costs of promoting the blog by paid publicity including advertising - optional
  • Buying an email subscription service - optional 
Free blogs:
  • If you want to map to an independent domain: cost of domain registration and mapping.

Self-hosted blogs (in addition to costs given above):

  • Annual cost of domain registration
  • Annual cost of web hosting
  • If you do not want to do tech jobs yourself: cost of migrating old blog or setting up new blog, web designing etc.
  • Cost of e-commerce facilities (in case you want to sell products and services through the blog)

Content is what makes a blog great.

We have already discussed what makes a beauty or fashion blog great, and also what all can be different topics of blogging. Being an expert on the subject, you would decide which ones to focus on. 

In this section, let's talk specifically about how to take care of content.

  • Keep the target users in mind. Think of the persona of people who are looking for the content you will create and who would take action (e.g. buy your product, act on your advice, click on the advertisement on your blog, write a useful comment, invite you for a beauty class or fashion event, offer you products that you can review, etc). Are they young people, adults or elderly? Are they the ones going to marry soon? Are they housewives or working? Are they likely to be influenced by home beauty and natural products? Are they the ones who suffer from overuse of beauty products?
  • Try to help people solve their problems. Try not to be too selfish by offering all things on payment. Even if your goal is to sell products through the blog, offer something - at least advice - free.
  • Keep original. Of course whatever you write will not be your own discovery even if you are the topmost pro. But, the way you describe something has to be fully your own. Your voice has to be unique.
  • Keep focus. You can sometimes have big posts covering a wide range of topics, but generally write on only one narrow subject in one post.
  • Keep the language of good level, and simple. There should not be grammar or spelling errors. When writing tips and 'how-to' posts, address the reader as 'you'.
  • Keep sentences short. Keep paragraphs short. Break post monotony with sub-headings, photos, etc.
  • Maintain a posting calendar and post different types of posts at regular intervals (e.g. a big post in a month; industry updates twice a month; tips on skin care after every four post; a review once a month...). This will also ensure that you do not run out of ideas for posts.
  • Schedule posts. Keep ahead of time; write more posts for future so that you do not run short of posts when you are busy on some other activities.
  • Have photos and videos. Beauty and fashion blogs without photos do not look good. But photos must be arranged properly and they should not clutter the blog. Be careful if using videos. It is a good practice to embed or give link to a video you have posted on YouTube rather than hosting a video on the blog itself. At the given links, you can visit ITB resources on best use of images on blogs and video blogging.
  • Give honest opinion. Do not praise a product or brand or service too much, and not when it does not deserve that praise. 
  • Disclose your dealings with brands. Disclose when a company has gifted you some items for review. Disclose when you do a sponsored post or a promotion.
  • Do not claim or assure benefits that you have not experienced yourself. Do not make universal statements. Do not use undeserved adjectives. For example, do not say that 'aloe vera gel with turmeric removes acne in all types of skins, when used every morning' or 'using this cream every day for two months will make your [a 40 year old lady's] skin feel like that of a teen and the result will be permanent.'


Engagement, traffic and blog promotion are important for authority and making money.

A blog needs traffic, unless it is purposely kept private. The blogger who blogs for earning must take additional actions so that the blog is discovered and shared by people. Take these actions:

Be active on social media, and cross-post content. Comment on others' blogs and social media accounts - but only when you find something worth commenting upon. No 'you have written a fantastic post' type comments that do not add to discussion. 

Create a beautiful page on Facebook, Instagram, Pinterest, Twitter or Google Plus. Maintain it well. Carry posts from the blog to these places. Regularly engage on these platforms. You can think of bookmarking your posts on such sites (e.g Digg, StumbleUpon).

Promote your social account so that your page gets more views and engagement. However, be focused and choose one or two of them; if you have too many social media entities, they would take a lot of your time. If one network does not seem working, choose another one, compare the two for some time and chose the better one. For beauty and fashion, Instagram is presently the top choice of most bloggers.
Put email subscription in place to create a loyal following. There are many email marketing websites (e.g. Aweber, MailChimp). They help you gather an email list and have features to send your posts or communications to blog subscribers. 

Try to make a community around the blog. Consider creating a Facebook group/ Google Plus community around your blog. Post useful content there. You can issue newsletter out of your posts (e.g. a monthly newsletter with all posts published during the month) and post them in such communities and mail them to subscribers.

Take at least some SEO action. Do not ignore this aspect. The competition in the beauty/ fashion niche is so much that your blog will not come in the first page of search engines - however good your posts may be - unless you do some search optimization. 

You can take some simple actions that lead to search engine optimization of the blog and individual posts. Wordpress has some plugins that help in this. These days, themes come with SEO-friendly features in-built. If SEO is beyond you or you do not have time for it, engage an SEO expert to optimize the blog.

However, be careful not to fall into the trap of people promising lots of traffic quickly through shady actions. Such actions, even if they get you traffic quickly, are not liked by search engines and hurt the blog in the long run. 

There are many posts on this subject on ITB. You can visit this SEO checklist to check what is good SEO and what is not.

Go for paid promotion. You must consider putting advertisements on Google, Facebook or Twitter. You can give free gifts in return for subscription or as an award for suggesting something. Think of other ways of promoting your blog.

Don't ignore offline promotion. You must visit events where you can meet celebrities and other bloggers. Take interviews, get tips, share your experiences, grab any chance to speak to an audience, exchange blog address...

Ways to earn money from the beauty and/or fashion blog.

Once you have at least a few dozen posts, some standalone pages, and the blog has run for 8-9 months, think of earning from it. By this time, you should have some following or friendship on social networks too, and if you have been gathering emails and have done some promotion and SEO, you would have a few thousand people visiting your blog in a  month.

Beauty and fashion blogs can be easily monetized, but due to so much competition, you must have a strategy. Keep visiting the strategy every few months and revising it - because everything may not go according to your wishes even if you have worked hard.

Also remember, blogging does not always pay handsomely on its own. Many successful bloggers add other activities to blogging (e.g. creating an ebook, running a beauty course, participating in online/ offline competitions on beauty) and make the blog the meeting point for all such activities.

Some ways to earn from beauty and fashion blogs are given below. Some would look repetitious because we have mentioned them earlier too:

Product review is one important stream for earning dollars from beauty and fashion blogs. If you regularly do good product reviews on the blog, beauty product makers and sellers will themselves approach you for paid reviews. They will also send you samples and background information on products. Of course, you will have to make known to them so that they approach you. One way is to send emails to their PR/ marketing departments. The other is to look at others' blogs to find out which companies offer their products for review.

You can review services of beauticians, spas, boutiques, massage parlors etc on your own, but such reviews are best done with their permission so that they do not object to use of their photographs etc. 

In all cases, you should be unbiased in your reviews; if a product or service is too bad, avoid reviewing it. 

Why just reviews, carry comparisons among similar products. Comparisons get many visits and you'd also see more relevant PPC ads (see below) on the blog.

Affiliate marketing is another paying stream. In this system, you put advertisements of affiliates (=partners) on the blog, and when someone buys their product through your blog, you get paid. The payment is much more as compared to pay per click (PPC) ads described below. 

For affiliation, you have to register yourself on  affiliate sites/ networks, and then they guide you how to select ads, etc.

The common affiliate networks and aggregators include CJ, Amazon, Clickbank and Chitika. Some of these might not be working in your location, some might have products not suitable for your blog and some might not suit you for other reasons. Some big merchants will not put ads on your website unless you have a minimum number of page-views and when your content is relevant to their product. So, be patient.

Your country might have some other retailer chains or networks that offer affiliation. Take some time checking them to find the best suited affiliate for your blog; it is not desirable to have more than one affiliate's links on the same blog.

Pay per click (PPC) advertising is the most common way to monetize a beauty or fashion blog. You have to put advertisements provided by the PPC ad provider and whenever somebody clicks on these ads, you are paid a small sum. If many people visit your blog and click on these ads, the total sum that you earn can be big. AdSense, offered by Google, is the best and biggest PPC advertisement service. 

We'll mention direct advertisements here but unless one is very well established, such advertisements do not come easily. Till you are a small blogger, you can forget them.

Look at successful blogs around and see what ads they are running and what else they are doing to earn from the blog.

Once you have run your beauty blog systematically for some months, you would get offers to cover promotional campaigns of beauty products and invitations to beauty events. With a buzzing fashion blog, you might get invites to fashion events, opening of new cloth-lines, etc. Mind it, these are not free; you have to write about them on your blog. Depending upon how well you write (that does not mean praising/ recommending the undeserving product or event), you'd keep getting more such offers and will also get offers to write sponsored posts. A few established bloggers have also got offers to write a book based on their posts.

Sky is the limit for beauty and fashion bloggers because of women's unending urge to look better and chase good product and services. Now they are joined by the new generation of men. Unlike many other niches, visitors like to look at ads relating to beauty and fashion and thus help in fast monetization. 

Despite crowding of these niches, there is good scope for hard-working, talented and determined bloggers. This is true for bloggers sitting in New York and also for those in developing countries (very poor, conflict-ridden countries can be obvious exceptions). We have many examples of people who had beauty-talk as their hobby and then became hobby bloggers and are now big beauty bloggers. We also have examples of bloggers who later branched out to beauty business and now have their own product lines. 

So, work seriously and take your beauty and/ or fashion blog as a business; enjoy it as a hobby and have fun; make friends; contribute your knowledge and expertise in making the world a bit more beautiful. All the best!