March 5, 2011

Which part of blog catches readers' attention?

Google's attention map:
orange is the highest attention zone,
followed by yellow and white.

Have you ever thought that visitors to your blog usually do not look at the title area as much as they look at the middle of the page? Or that if a blog's homepage is bigger than around 10" or the size of the screen, visitors might just not take the trouble to scroll the cursor to the lower part?
It is common knowledge that blog surfers do not pay equal attention to all parts of a website. But which region of the screen do they tend to focus on and which region they ignore?

Google's research shows that the prime region on a website or blog is below the navigation bar and where the main content of the site lies. The eye seems to give less attention to the right side-bar and the top bar. The worst portions, according to Google, are the footer and the right side-bar.

You can make use of the attention map given here in designing your website/ blog. Keep the  important content on the 'most-focused' portions of the screen. If you display advertisements and notices, do them in the left side-bar rather than in the right one. Keep the footer portion of your site for hit counters and other less important things.

As regards having the blog's homepage only as tall as the normal computer screen, do visit this post: Is the best content of your blog in these 10 inches?

Happy blogging!