How to write good search meta description for SEO
A good search description helps in SEO and it also prompts searchers to click on the search result. These lead to more traffic, especially targeted traffic (Traffic is called targeted traffic when it consists of visitors who are interested in that type of content.)
On another post on this subject I have written more about the importance of description meta tag and how to put it on blogs. In the present posts, let us learn to make a good, useful search description.
What is a good description meta tag
- Like other forms of meta tags on a website, description meta tag should also be crisp, small. Blogger says, it should not be bigger than 150 characters (including spaces). So, you need to put all that you want to say about the blog / post in this size limit.
- It should summarise the subject of the post or pick up the most important highlight(s) of the content. It should give facts that the first lines of post will not have. It may also have facts that are very relevant but will be missed by search engines if not brought forward. Google advises: “…author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page.”
- It should have keywords for which you want to optimize the post. However, you should not stuff the description tag with keywords; similarly, avoid repeating keywords.
- The description should make sense to humans and should not just be a listing of search terms or highlights. It should flow naturally, in the form of full sentences or clauses. Google advises such search expressions: A blog about social networking and web design. / A journal of my year in Paris. / Healthy southern-style cooking.
- Look at the above image and see how Google composes description meta tags on its own websites.