Posts

How to avoid a slap from Google and maximise gains from keywords

Image
There was a time when SEO pundits told you to stuff your website with paying keywords and the site would be on top of the search engine pages and (therefore) would generate huge incomes. In fact, many early website owners made good money doing that. Then s earch engines got smarter and Google, the daddy of search engines at present, started penalizing websites for keyword stuffing. In recent changes, Google has become (i) very strict and unsparing of unnatural action that is taken to boost traffic or search position, and (ii) very smart at knowing the intent of searchers so that they get relevant search results for their queries. Reams have been written on how to bring your content to the top of search pages without annoying today's smart search engines. Without going into the theory behind the science of web search, we bring you top tips that are up-to-date, ethical and effective. 1. Relevance is what Google, Yahoo and Bing want Do not put keywords that are not releva...

How to write great headlines? What's the best online headline analyzing tool?

Image
Why are good headlines important, especially for blog posts? If you are convinced that headlines are very important, you can go straight to the second part below: list of best free headline analyzing tools. There is no doubt that beautifully written headlines draw attention to written content like nothing else. A bold image is the only exception. Experienced writers know it, copywriters and advertisers know it, sub editors in newspaper offices know it, text monitors in television newsrooms know it. Well, good bloggers also know it. What is a great headline? A bit of theory before we come to the tips part. The quality of headline depends on the expressions that we put in it. Expressions can be categorized in the following way, in decreasing levels of impact: Emotions : Emotions are the most irres istible expressions, whether in text or visuals or music. In the case of headline, you can play with words for creating fear or greed or anger ...

Are you a tech blogger? This post is for you!

Image
Many bloggers start their blog because (i) they want to make quick bucks or (ii) they are f ull of energy and ideas and thin k they will do what all other bloggers have failed to do. We have seen numerous blogs go down because the blogger did not realize that blogging is a long-term business. Also because they are not able to sustain the momentum and energy level .   Interestingly, in most cases such bloggers are those who should be succeeding in blogging better than others; they are tech enthusiasts ! Many blogs by techies are of the third type. A number of techies, especially those who have e nrolled in computer engineering or passed out the degree, often feel that blogging is their natural cup of tea because they know the technology behind the blog and they can tweak the blog like no other can. Beware, if you are one of them! Make the best use of your tech knowledge but don't be its slave You know HTML, Java and other computing languages, all right. You can...

How relevant is blogging? Should brands adopt it or forget it?

Blogs are not import ant for big brands, isn't it? If blogs are so important for people wanting to express themselves on a regular basis using the web, blogs are also an important part of big websites or portals. Believe it, it's a fact. Most big produc ers, sellers and service providers have their blogs where they update customers about the ir new products. The more savvy ones go beyond that; they discuss new technological or marketing developments in their area of work and also give tips on how to make the best of the product/ service. Big brands know the value of blogs. And of course they know that for more direct and instant communications, there are better options . They use social netw o rk s or chats or more traditional methods (email, phone). So, differ ent platforms supplement each other and create synergy . Even platforms that seem to compete with blog ging also have blogs! Have you been keeping updated about what your favorit e networking platform is off...