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It is ironical that out of millions of small and big businesses, only not even a hundred thousand are perhaps maintaining a blog. Some big corporations do, but their blogs are an insignificant part of their portal, and the blog is there just because the developer created it. It lies in a corner, without much activity. Blogging is taken as a luxury to be indulged in by companies with lots of IT and PR guys. It may be true that all types of businesses need not maintain a blog. It is also true that some local businesses would better connect with clients with social networking entities. It is also true that in the case of small businesses, blogging can be a big bother which may not give much benefit as it will not be maintained well. [Please see the last section for more discussion on maintaining a business blog well.] Yet, It would be worthwhile for each business to look seriously at blogging. If, after all considerations, blogging does not look promising, it may be dismisses, but not bef...

Should businesses blog? Should a CEO be blogging? Natural questions that come in the minds of people in top rungs in big companies. Let us find answer to question-2 in this post, though it will also partly answer question-1. However, I have talked about the benefits of business blogging separately and would request you to visit that post in case you would like to discuss that.  Someone who has not applied his/ her mind to the question why a CEO should blog will perhaps give a straight answer, 'NO'. And there would be many reasons for that, e.g. Blogging is a sheer waste of time. The time you would spend on your blog can get you much better gains if you invest it in your business/ career. People in higher positions cannot afford to indulge in gossiping or writing a diary or a low-level hobby such as blogging. Blogging does not serve a business interest, not definitely in my area of work. Blogging is for people who have too much time in hand and no productive work to do, maybe l...