State of the Indian Blogosphere in 2025: our sundry observations

Let us start with defining ‘blog’ and ‘blogosphere’ since their meanings have changed a lot in the last one and a half decade since the first blog took birth. What is ‘a blog’ and ‘the blogosphere’ in 2025? These days, people often refer to all types of regularly updated content as ‘blog’. We also hear the following types of expressions from social media practitioners and influencers, something not associated with traditional 'blogging': 1. "On her Facebook blog, she narrates how she escaped unhurt in a serious road accident." 2. "He has a fashion channel on YouTube, but he puts his personal videos on his blog on YouTube." In the present discussion, we would rather stick to the traditional definition of blogging: regularly updating web content. Within this, we would limit ourselves to blogs that are 'text+' websites: websites that have text as the base, with or without images, audio, and video as supplementary content. Further, since it is difficu...