July 8, 2014

Blogging: from passion to dollars: Where do you stand?

Most bloggers the world over just blog. Their love for writing and/or clicking photos and sharing them on the blog keeps them going. They write about any topic that stokes their imagination - from ethereal matters to mundane daily life. They post photos, audio clips and videos of whatever they feel is worth sharing. They engage with other like-minded bloggers. Blogging is their love. Such bloggers make the bulk of the blogosphere.

The common bloggers often open a blog to satisfy the itch to share something more serious and permanent than posts on their Facebook or other social networking accounts. They feel they can write better than many others. They feel they have some special viewpoint on life-matters. They want to have a place where they can put their poems written over years or to share their views with the world whenever they are agitated with government's actions or something bad happening in the society. They keep the blogosphere buzzing, alive.

Then there are bloggers who confine fully or mostly to some selected themes such as their family, book reviews, fashion and food. Most of the times, these blogs are there because of passion of the blogger for the subject. 

Among category blogs, there are some that talk about a very narrow theme, e.g. a particular village, a species that needs conservation, a particular type of maths, a special software, ethnic cuisine of a tribal area... Their passion about the topic is amazing.

The other end of the spectrum: it's all money, honey!

A small section of bloggers maintain blogs to make money out of blogging. They use a blog to promote their merchandise or services. They write on food, review books, promote their own book, post travelogues, showcase photographs... There is an element of making money here, beyond the passion. 

The motive for having a blog goes to the other extreme when bloggers open blogs as means to make money, nothing else. No stupid passion here ;) This category of bloggers are much smarter when it comes to choosing the topic of the blog. Most often, they have turned blogging geeks; they have learnt how to get traffic on the blog, how to influence people to click on particular advertisements, how to monetise the blog. They do a lot of research on what topics and what keywords would beat competition and get them dollars. They also open blogs where they brag about their earnings so that more people get attracted to them, they get more traffic, they monetise another blog...

Where do you stand?

Do click here if you like to see what type of blogs we have on the Directory of Best Indian Blogs.