September 21, 2014

How blogging scores over social networking

Blogs show passion while social networks boost their own revenue!

Did it ever come to your mind that blogs are much more independent than your accounts / pages on Facebook and Twitter? Read on...

When you post something on your blog, it is there till you take it down or hide it. If a good number of people comment on it and share it on their blogs / sites, that post is also likely to come high on search pages when people search that type of content on Google etc. On the other hand, social network sites play with the content and upgrade or downgrade it based on its commercial value. For example, on your Facebook newsfeed, you will find that all your friends' streams are not shown. On the other hand, you might find an advertisement as if you had followed that and wanted it to show up on the newsfeed. The new technology allows the big daddies of social media to push their advertisements based on what you searched or browsed recently. 

And you can put on your blog all that you want, but do Facebook and Twitter allow that?

Social network sites have full control over the content. They may put filters on certain type of content that may in fact be fully appropriate in your type of discussion. And they won't be apologetic about it.

As of now, the biggest free blogging platform, Blogger, allows you to monetise your blog. On the other hand, social network platforms such as Facebook and Twitter don't. If you have a self-hosted blog, you have even more options to post whatever you like, allow whatever type of comments and put advertisements the way you want them to be.

Oh, we forgot to tell the obvious! While you can decorate your blog the way you want, social network sites won't allow you that except for a very basic tweak here and there. Creativity and good taste for decor and design do not get you marks on these networks.

In addition, on Facebook and Twitter, everything is transitional; on blogs everything is permanent. A Facebook / Twitter account (or page) is like a house on quicksand: the house sinks a few inches every day and you need to build at least that much to keep it above the ground. A blog is a strong house on a firm base where you keep adding inches to it to make it a sky-scraper one day. 

Agree? Keep blogging!