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P eople look at your digital footprin t to judge your value "Does he have a blog? How good is his LinkedIn profile? What does he tweet and how big is his following?" These are some of the questions people looking out for experts in a field are likely to ask. HR managers and HR firms in the look out for senior level advisors/ consultants and all levels of employees also are asking these questions more and more .  Some years back, web presence of an expert started to be seen as supplementary information. Now, some HR firms say, they use one's social media profile as first source of information for judging a person's suitability for a job or an assignment. Being an expert blogg er in a field of specialization gets the b logger the tag of authority when he constantly works on it and proves it through the blog and other means (tutorials, ebooks, guestposts , etc).  You could be an expert (and then an authority ) on any subject however commonplace or speci...

Most bloggers, especially when they start a blog and are in the first few months of blogging, develop self-doubt about their capability and fears of myriad kind. Some bloggers keep worrying when despite their best efforts, the blog does not succeed the way they had envisioned. Some fears and a bit of anxiety are acceptable as they prod you to remain alert and active. However, they pull you down when baseless and excessive. Or when they blunt your creativity or urge to grow. We have grouped bloggers' worries into six groups as we found that most worries can be bundled in these groups. Let's see whether these are baseless or symptomatic of some serious problem. 1. Am I wasting my time in blogging? I am not earning enough in comparison to the effort I put in blogging. Is blogging helping me achieve my goal? Have I not spent too much time/ effort/ money on blogging, which would have given me much more than what I'm getting from it? Should I keep publishing ...

The greatest blogging advice ever given perhaps is to write great content. Google also says that the quality of content matters the most for search rating of a site. In the game of quality and quantity, quality always wins. Full stop. WHY YOU MUST PAY SPECIAL ATTENTION TO PROMOTING THE BLOG Though nothing beats quality, promotion is very important. Important because blogging is not like having a diary and hiding it from others. Blogging includes not only composing posts regularly but also writing for others' eyes as much for oneself, engaging with others, sharing content with others... actions that amount to promoting the blog. Think of a situation when you compose a masterpiece but nobody knows about it. On the other hand, a piece of slightly lesser quality is given a popularity boost so that it is seen by many. Now, this one gets known all over and appreciated. Nobody compares it with the one better than it but not seen. Whosoever likes it promotes it further. What is bett...

In this post, written specially for non-techie bloggers and website owners, we would discuss the following: What is source code and how to obtain it. What information can we get from source code How to use that information for improving the website's quality Source code: the real website All websites are written primarily in a language called HTML. Modern websites and blogs do have large chunks of scripts, widgets, modules etc written in other languages; yet, HTML remains the backbone. HTML and other web languages of the website or blog are for the browser (IE, Chrome etc) to decipher while you see the content the way you can understand .  Y ou can easily find how the HTML code of any webpage looks like. Open a webpage, right-click on a plain area of the page and depending upon the browser, take this action: On IE/ Edge, choose 'View source', on Chrome/ Firefox, choose 'View Page Source'. On Safari, you should have 'Develop mode' enabled throu...