How often should I blog?

This post is in response to queries we have received about how frequently one should update the blog.
The questions are like these: 
  • Should I blog everyday? 
  • What is the ideal blog posting frequency? 
  • I am updating my blog regularly but not getting much traffic, why?  
  • How many blogs per week should I post for ranking on Google? 
  • How often should I blog to make money?

The general advice is: You should update your blog according to its niche, your content, competition's posting habits, and interest of your audience - all of them are linked. Of course, a big deciding factor would be how much resources you want to spend on the blog and what you want to achieve from it. 

Since organic traffic does not chase blogs any more because of competition from social networking and instant messaging sites, social media integration is as much important as frequency of posting. You must publish all your major blog posts on your social networking sites, after proper modifications.

It has been documented that traffic on the blog goes up when frequency of blogging is increased. However, the increase is less when the frequency is raised to a very high level. For most blogs, posting once or twice a week is good enough.

There is no doubt that the right frequency of posting on the blog is important for success in blogging. Too less updation makes the blog lost in the crowd of millions of new posts being written everyday. On the other hand, too high a frequency might take too much resources without corresponding benefits. A high frequency also means most of your posts could be without adequate research. 
     

Ideal blogging frequency for particular types of blogs


On food, finance, travel, DIY, parenting, fashion and other types of mainstream blogs meant for earning from the blog, you must post at least once a week. Studies have found that it helps to post 2-3 posts a week on general blogs: that leads to good traffic without putting too much effort, as depicted in the graph below. 

how often should you blog?

If you write about daily news of your area, you will need to update it at least once a day and sometimes more than that. If there is a breaking news or something really big, you might need to be online all the time. A good idea in such times is 'liveblogging' or constantly updating a blog post with new developments. Many reputed news sites run  liveblogs during major events.

Kid blogs would need regular posts - short and interesting. When there are holidays for school kids or for very small kids, you should post almost daily as they would be looking forward to fun at a given time of the day. That serves well to keep kids hooked to a creative activity.

If you write on electronic gadgets, you will be expected to update the blog at least once a week as new gadgets are regularly released. Since there are hundreds of bloggers and consumer websites are your competitors here, you will need to be quite frequent and on the dot. You will need to post immediately when a gadget that was being anticipated for a long time is released.

If you write on very serious topiccs, e.g. research in a specialized field, you may write when a new develpment takes place in that field, and that could be rare. However, so as to keep the blog active, you should keep writing knowdge-based posts.

If your blog niche deserves well-researched posts of a good length, your readers will not expect short posts. They would patiently wait for your long posts even if you publish posts only once in a while.

Semantic search vs keyword search: what has changed in the way SEO is done

Semantic Search vs keyword search


This expression ‘semantic’ is often heard when people discuss latest SEO practices. It is said that modern search engines are capable of semantic search. If you are new to blogging/ web technology, SEO is search engine optimization or actions that help web pages in being shown high on search results.

To de-jargonize 'semantic', let's see the simple dictionary meaning of this word. This word means ‘relating to meanings of words and phrases’. So, big search engines like Google and Bing do not look at a word or phrase blindly but try to find the true meaning of the word/ phrase used in search query. That's it: semantic search = search based on understanding the meaning of search terms.

Though semantic web was conceived around 2003, it was not until 2013 that the concept was used effectively by search engines. In that year, Google came with its Hummingbird algorithm update and changed the way search was carried out by the search biggies. Till then, search engines depended heavily on keywords that searchers typed on their browsers, and matched these keywords with web pages in their databases. SEO guys stuffed keywords in web pages and easily got them on top of search results. SEO fraudsters even stuffed unrelated keywords within useless content and made it shine in search results. So, the techniques of semantic search have improved search results and made them less prone to manipulation.

For serving the best results, search engines now try to give the searcher the most relevant results, not depending on exact matching of keywords. To succeed in this, search engines must find:
  • The real intention behind the search query and
  • Web pages where the best content regarding the query is located. 
Search engines are increasingly using machine learning to guess the search intention better. Machine learning is when the software 'learns' based on examples and earlier data and keeps improving its own capabilities. The search software are constantly getting better also in processing the way humans speak. So, it is logical to expect that search engines use these new technologies in finding the real meaning of queries as well as the real content in web pages.

semantic search seeks meaning

   

What is the real meaning or semantics of a search query?


So as to find the real intent behind a search query, search engines use many signals, including
  • Recent history of searches made from that browser.
  • Probable meaning of the search phrase going by the main keyword and qualifying/ additional expressions.
  • Whether variations or synonyms of the words in the query occur in the same article/ website.
  • What others have been searching for, using the same or similar search queries.
  • Location of the searcher. 
  • Formatting (e.g. captitalization, use of  'the' before a word).
  • Etc. etc. 
To visualize how a modern search engine works to find the intent of the searcher, let us take a simple example:

If I write ‘net’ on the Google search box and press 'enter', Google will try to find what type of ‘net’ I am looking for.

I actually typed ‘net’ on Google and found that it threw results relating to NET [the National Eligibility Test (NET) in which many people in my region right now are interested and must have searched for]; then came websites of some prominent bands offering net banking; then the Wikipedia page on Net; then .Net, Netflix, etc.

If I type 'How can I crack net?', it gives results only relating to NET.

Did you notice that Google did not give any result on different types of nets such as fishnet or mosquito net. Then I typed ‘net catch’ and, as expected, got all results on fishing nets. Google's machines know that when someone types 'catch' and 'net' together in the search box, he is wanting to know about nets used for catching fish etc. but when he types 'crack', he is looking for ways to pass the NET exam.

If I keep going to the fish net websites, in a few days my top search results for 'net' are likely to relate to fish net sites. And yet, because globally and in my location, people would search for NET or internet related websites, it is also likely that websites on fishing net might show up down on search pages.

Search queries have also become complex. Earlier, we used to type specific search terms - because it did not help writing a long sentence to search something. But now people get more specific with search because they know that search engines give more targeted results when we explain the search. In addition, more people now use virtual assistants instead of typing out things. Due to this, the use of voice search is rising - and voice search is all about making queries the way we speak to a friend. See these examples:
  • Earlier: we typed tomato or tomato puree preparation or tomato soup puree (results came according to what you typed: in the first case, about tomato as a plant or crop; second one on recipes; third one comparing the two).
  • Now: we type how to make tomato soup ( will give recipes in search results) or tomato puree (will likely give recipes and also local shop selling tomato puree) or where to get tomato puree (most results will be about online stores and nearby shops selling tomato puree) or tomato soup or puree (mixed articles, some with comparison between the two), or tomato (the results will depend upon whether you earlier searched for soup or plants, whether you have been making food orders from that browser, whether you have been searching for botanical names, etc).
  • Voice search: You will ask, Tell me where should I buy tomato puree? (very specific query as if asking a person, and very specific search results: will have a list of shops with location, open timings, even different packs and prices). 
  • If you say or type, Why the soup is not thick when I use tomato puree from McC, the modern search engine will have guessed your intent and will try to show web pages in which there is advice about using puree correctly to get thick soup, and not tomato plant etc.

Search index: this is where Google searches when you make a search query 


When you type a search query, the search engines does not sprint from your browser to the entire w.w.w. to locate the thing you are looking for. Rather, it has a huge index of web pages in which each web page is tagged with one or more phrases that searchers are likely to use.

So, when I searched for 'net' on Google, it thought that I was perhaps looking for NET test or net banking or .NET or NetFlix, and then served to me the best possible results from its indexes for NET, net banking, etc., especially those suiting to my location. But when I searched for 'crack net', it knew that I wanted to see web pages that advise about passing the NET test. If I used 'cracking NET', that would be one more signal that I was looking for NET and not a net of other types.

Google's index has many thousand web pages even for a highly specific query. These add up to millions of web pages for a generic query. For 'net' with the meaning of NET test, its index has 155 million web entities. So, out of these many web pages, Google must then intelligently choose the best ten results for the first search page, then the next ten results and so on.

One last word on indexing here. Google has not perfected search semantics yet, so it shows millions of results in response to a search query. However, the only top ones are important because the searcher hardly goes beyond the first few results. Therefore, Google takes extra care in choosing the top results, and only web pages with very good content and from established websites/ blogs are usually shown as the top results. Besides, when people click on search results, that gives signals for machine learning - so the results become more relevant/ focused in future.
   

Semantic search and modern SEO


As I shared above, search for 'NET examination' or 'cracking net' on Google ten years back would have shown those web pages on top, which had these words placed in the title, description and allwhere in the body. But Google today has a complex 'algorithm' or formula that judges each web page for:
  • signals of relevance (e.g. whether the web page discusses NET test in totality, with guidance on how to apply for test, old question papers, tips to solve the examination, etc?) 
  • signals of authority (e.g. whether the web page is well written, whether top websites in testing field link to that page, whether candidates speak highly of that web page, etc?)
These two can still be tweaked or manipulated but not to the extent that happened ten years back. That gives us valuable insight on what type of Search Engine Optimization or SEO is effective now on blogs/ websites.

For bringing a web page on top of search results, authority and relevance matter ned to be supported with SEO techniques. Yes, on page and off page SEO techniques work, but they are effective only when the content is valuable and relevant.

In the right type of SEO, such actions are taken that improve the visibility of web pages but do not fool search engines into erroneously believing that a web page is of high relevance and authority when it is not. Experts, including Google's own staff and its documentation on the web, suggest that the best SEO is the sum total of actions that are NOT directed towards search engines but are meant to help people in getting the right information or advice or help they seek through search. 
    

How to improve Google search ranking in times of semantic search?


Let us recall some points that we noted above:

(i) people are increasingly making more specific queries, 
(ii) Google and other search engines use tools of semantic search to find real intent behind a search,
(iii) search engines also use semantics to index web pages for relevant keywords and 
(iv) search engines rank high the content that helps the searcher find the information/ advice/ help he needs.

These give us enough insight to know what type of easy SEO actions we need to take on our blog/ website. Even if it is difficult to compete with the top Google results, it is not impossible either, if we write great content and apply right amount and quality of SEO. Let me convert this knowlege into practical action points:
  • Write content that suits one of these intents: buying, information, advice, help in solving a problem.
  • Write valuable content, not copy-pasted one. Develop authority on your subject.
  • Put keywords in your post's title, description and body. However, do not stuff blog's homepage, pages and posts with specific keywords. Rather, sprinkle all types of expressions around the topic - as it happens when we explain something to our friend/ colleague/ child. 
  • Use different expressions, phrases and synonyms of the main keyword for which you want the blog to be optimized.
  • Don't optimize the blog just for very broad keywords such as 'Indian food' or 'Chinese customs', and also for very narrow ones. Think of a range of broad, narrow and medium sized expressions that people would use in natural language while talking about that subject.
  • Try to give answers to questions that people ask about your subject.
  • Explain concepts.
  • Write detailed articles, at least once in a while, on main topics relating to your subject.
  • Do a bit of extra SEO: place the keyword (for which you want to rank high on Google) in title and search description, but do not use the same expression more than once in these two places. Especially in description, wtite natural sentences; if you feel like, use an additional similar expression. Use heading tags in text, alt attributes on images. Connect with reputed blogs/ websites/ social media entities so that they talk about you and link your blog on their websites. On these posts I have explained some very simple SEO techniques that work: 
  • Link your blog with web entities that relate to your subject: that will make Google understand what your blog actually relates to. If you review toys, your blog has links to toy manufacturers and you also have knowlege articles on toys, Google will index your web pages and mark them relevant to toys. If you sell toys and people make positive comments on social media about your shop and toys, your blog will come up high in local searches even if you have less content on the blog as compared to others' websites.
  • If you are into selling a product or service, you might need the help of an SEO expert because some additional tweaking is needed, which becomes a bit technical. Choose the SEO firm or expert carefully; if they claim to put you on the top of Google search pages and maintain your position on top, they are bluffing. That is what Google also cautions against. 
If you are new to search engine optimization, you might like to visit this detailed article answering many questions on SEO that come in the mind of bloggers.

Top Indian male fashion bloggers

Fashion blogging is one of the most visible niches in blogging. It is dominated by ladies, but there are some prominent male lifestyle bloggers too.

In India, fashion blogging by/ for males came a bit late and we don't have many blogs devoted to male fashion. I showcase here two top male fashion bloggers from India. Each of them excels in fashion and - as is the basic principle of success in blogging of any type - they are passionate about fashion.

Purushu Arie

Purushu Arie is a fashion designer, illustrator, stylist and fashion blogger since 2009 and "founder of India's first gender-neutral label". He is a strong votary of neutrality of gender, age, race, appearance and other cultural differences.

On the blog, Purushu not only talks of contemporary Indian and global fashion, he talks of history of fashion and cultural influences on fashion (and vice versa). As he claims, his posts also cover gender neutrality in fashion.

male fashion blog

bowties and bones

This lifestyle blog by Allen Claudius ("I am a socially awkward, bearded fashion blogger.") talks mainly on fashion and sometimes ventures into cultural life of Indian males - food, music and nightlife - too. 

He is more experimental with day-to-day fashion, and shares his experiences on the blog. He also reviews products.

fashion blogger from India


How to become a fashion blogger?


These fashion blog examples are a very small sample from thousands of successful fashion and lifestyle blogs in India. Dozens of them are listed on major Indian blog directories; the Directory of Best Indian Blogs is a dependable resource you could be looking at. Interestingly, Purushu's blog missed inclusion in this directory's 2020 edition as he has been irregular with blogging.

An examination of fashion blogs in different parts of the globe shows that they pay well but only if the blogger is dedicated to fashion/ beauty/ lifestyle. A part-time approach is not likely to pay in fashion blogging niche because of huge competition from brands, review sites, apps and other bloggers.

Those wanting to open a fashion blog and make money from it should take inspiration from established blogs and adopt the best practices followed by them. For success as a fashion blogger, the blogger must commit himself/ herself to working hard on various aspects of blogging, e.g. 
  • posting regularly on the blog
  • keeping the blog updated with new fashion trends/ events/ celebrity news
  • focusing on a niche while sometimes talking about the broad subject
  • maintaining the blog well with a nice design and with relevant photos and videos
  • a bit of SEO 
  • blog promotion, including inserting ads through AdWords and on Facebook/ Instagram
  • integration of blog with other social media (e.g. Instagram or Pinterest)
  • using the right earning streams such as PPC ads, direct ads, affiliate ads and other ways of earning, but not too much
If you are based in India and want to become a successful fashion blogger, study the special needs, fashion habits and buying habits of Indian buyers. You will need to study Indian fashion bloggers and also Bollywood trends, ethnic and traditional Indian wear, and new offers from top designers.

DesignCap: a simple yet professional-grade graphic design software

We at IndianTopBlogs are big fans of professional image software such as Photoshop. In the hands of an expert, these create fascinating, stunning images. However, we also are aware that for many real-life jobs that do not need image editing finery, these sophisticated software are not required. In fact, they take much more time and energy than you may have at hand. Luckily, modern-age cloud-based software are often much easy and fast and yet produce almost as good results!

Let us talk of graphic designs. As a graphic design professional or a design or art-work agency or an avid social media user or a  marketer/ one who needs to make presentations, you need to create designs/ art-works that look professional yet do not take all your time.

Traditionally, there was monopoly of some design suites. These were very expensive, and a lot of practice was needed before you mastered them. Whether a simple graphic or a complex one, unless you  mastered the software, your product would appear amateurish.

Then came a number of free or paid or freemium online graphic designing programs. They do not need much knowledge of technology and do not need mastering different tools or mugging up keyboard shortcuts. There are a number of them on the web, and almost all of them have many ready-made elements that make it possible to create even complex posters and flyers quickly.

Let me introduce a rather new but promising online graphic design software, DesignCap. Some of its features make it a compelling candidate for a discerning user of graphic design software. Whether a casual user or an avid user or a professional who sells designs to others, you should have a close look at this software before you choose a graphic design software.

How do the online graphic designers compare with the established biggies?


We have professional drawing and image editing programs/ suites that can do the work of illustration, drawing,  graphic design, graphic art and complex image editing (also animation, 2D modeling). These include Adobe Photoshop, CorelDraw, Adobe Illustrator, Adobe InDesign and Serif Drawplus, to name just the top ones. Each of them is a highly specialized program and often is good for only one type of work rather than taking care of all aspects of a graphic design. For example, Photoshop is an enormous giant when it comes to image editing but does not have very good drawing/ illustration (vector) capabilities. So, such programs usually suit big design companies with separate departments that supply specialized components for a complete design.

When it comes to graphic designing, now there is a great choice from online (cloud based) programs, which are much simpler to use. The beauty of these programs is that they produce professional-quality designs using hundreds or thousands of ready-made elements very fast. The established ones in this genre include Canva, Fotor, PicMonkey, Stencil, Piktochart, Easil and Visme. DesignCap is a new entrant.

Of course, these online programs do not have the overwhelmingly big toolset to create graphic art. But in most cases, such finery is not required in graphic designs. For example, if you have to make a presentation template, you already have hundreds of them in MS Power Point and other such programs. These presentations can be customized but only to an extent. That is one end of the spectrum. On the other hand, if you were to create the same template on CorelDraw, you would need to be well-versed with the program. With online graphic designer programs, professional level of designing can be achieved with ready-made templates, customizable elements and one's own inputs (own fonts, own images). No expertise is needed except for an understanding of design concepts. 

In addition, these online graphic design programs are either free or cost much less than the professional programmes such as CorelDraw.

To sum up, for creating graphic designs, as compared to the top established programs, the online programs mentioned here are
  • much easier to use
  • must faster to produce design
  • versatile
  • free or less expensive
The next question that comes to mind is: 

What are the main features of online graphic designers?


I have listed online graphic design programs above. It is true that most of them have similar features, and some are specialize in one aspect more than other. The most common features include:
  • Ready-made design templates. You choose the type of design (poster vs Facebook banner vs flyer) and then choose one of the ready-made templates and you already have a design made for you!
  • Element based designing. You pick up elements such as closed shapes, lines and arrows, backgrounds, images and text and place them on a clean slate or a template, and the design is ready.
  • Intuitive and user-friendly editing, The moment you click on an element, you get tools to change its size, color, fill style, position and so on. 
More and more features are being added on these programs. However, in some cases, it is leading to cluttering and bloating of the program. 

Almost all of these programs have a free version. Main tools are usually available in free version also; however, there is a limit on the number of designs one can save without watermark, size and type of formats in which one can save, etc. 

One limitation of these programs is that they usually do not have an offline version. So, internet availability is a pre-condition for using them.

Why DesignCap?


Look at the main features of DesignCap:
  • It is very simple and intuitive to use. You go to the site and start creating your first design! (You will of course need to sign up -which you can also do with your Facebook or Gmail account.)
  • The free version has many features, which are good enough for amateur art-work or design. 
  • Any number of graphic designs produced using the free version can be downloaded, without a watermark or compulsion to buy.
  • It can create a wide range of designs: posters, flyers, infographics, charts, reports, invitations, logos, graphics optimized for specific social media entity, many more. Within some categories, there are sub-categories too.
  • Each category of design comes with a large number of ready-made templates in which design elements are optimally styled.
  • It comes with a huge library of stock photos, backgrounds, text styles etc. 
  • The chart feature of DesignCap is exceptionally good. You can put data in the embedded table to create dynamic charts. You can also import data in MS Excel or csv formats.
  • Besides the commonly-found elements (shapes, arrows, images, backgrounds, text), it has modules available in paid versions.  Modules are like pre-fabricated blocks created out of basic elements such as icons, lines, text and images. These are very handy for data visualization, e.g. a timeline, progression or hierarchy.
  • Its premium versions are cheaper than other comparable graphic design software.
  • DesignCap is available in 5 Latin-script languages, and also in Chinese and Japanese.
  • Being new goes to advantage of DesignCap in an interesting way: the templates of the more established programs have become common-place by now and a professional graphic designer would not like to use their ready-made templates. In the case of DesignCap, their templates are yet fresh - more so the templates available in the paid versions.

graphic design software
DesignCap comes with templates for different types of designs.

Comparing DesignCap with other similar programs, we found it as good as the more established ones but cheaper. As said above, its free version itself is quite useful (and you can upgrade it once you feel the software suits your needs). It is also light-weight and works fine with large files even with low internet bandwidth. 

Free versions of some other programs don't let you download your work. Some allow downloads but put watermark on the design. In some, the free versions are highly stripped down, with no worthwhile features. In some programs, there is focus on one aspect (e.g. Piktochart focuses on chart making) and thus do not serve as a program that would serve all types of design needs. 

DesignCap closely competes with Canva, the most popular and established one. Canva, of course, has some more features, but is much more expensive. The two premium plans of DesignCap cost you $5 and $6 per month while Canva's paid plans come at $10 and $30 per month respectively.

The free version of DesignCap has limits in terms of available templates, stock photos, number of own images you can upload and number of designs you can save in your account. In additon, you can export designs only in JPG format and presentation in PPTX format.

Which graphic design software will you go for?


If you need graphic designs for social media, school projects, office projects, presentations or data visualization, start with a free account. Among the available programs, go only for a sturdy, feature packed program that does not embed a watermark. 

If you need to make graphic designs for clients, either for quick presentation of your project/ offer or submit a professional design, go for a premium plan of a rich design software that is feature-rich, has a wide range of design types and templates and a big library of resources, and is highly customizable. Do not choose one that is good only in a few aspects (only chart/ only vector graphics/ no dynamic chart making capability). 

If you are already working with one of the traditional graphic design software, give up the common notion that the new breed of online graphic designers are not professional enough. That would be like saying that digital cameras are no match for the SLRs. (That is what photographers would say, when digital cameras came into the scene. Only the photographers who did not adopt the new tech suffered badly.)

If you decide to use/ buy an online software and are in a location/ situation where internet and electricity are erratic, download completed designs on your computer, so that you are not left helpless when you need the design but there is no power/ internet. Also keep some image software in your tool kit, for special effects and exceptional customizations.

You can go to the homepage of DesignCap here to start with your first graphic designs through it.
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What are the top blogging niches that make money in 2020?

Making money from a blog depends upon a number of factors. But the niche [or area/ subject of blogging] comes on top because unless the niche is an 'earning' niche, other efforts do not yield good results. So, on this post I share a list of blog niches that make money in 2020.

Please note that COVID-19 has changed the online behavior of people altogether. It has also changed people's priorities. It has posed restrictions on hobbies and recreations. So, if before the coronavirus pandemic, travel was one of the top earning blog niches, it has become nearly the worst. 

Within a particular niche, some activities are getting better traction after COVID-19, while some others have tanked miserably. For example, more and more people are posting on social networks their experiments with cooking food. People are also looking for healthsome foods and recipes. On the other hand, some bloggers who had started food chain or cooking classes after becoming popular through blogging have suffered badly as their real-world ventures had to close down.

Corona too will pass. So, corona or no corona, let us look at some ground realities before we check the list of blogging niches that deliver:
  • People search for products and services all the time on the web. Out of millions of products that are being sold on the internet, there are just a few thousand products that are in high demand. If an advertisement of such products appears while someone is surfing the web, the propensity to click on the advertisements and also buy the product is high. If there are discount and additional benefits available, the chance of a buy increases that much. So, when a blog has ads for such a product, its visitors are more likely to click on the ads.
  • Even when people search for information and advice only (no buying intent), there are higher chances of their looking for topics that are trendy. And then, if a blog has information or advice on that subject and links for further reading, the chances are much higher as compared to blogs that do not deal with a trendy subject.
  • The earning niches change over time. Yesterday's money making blogging niches have become less-paying because either too many people already are selling products or services in those niches or buyers' tastes/ choices have changed.
  • One blogging niche that earns well in one location might not do so in another. There are only a few type of things that sell well throughout the globe, but even then there are local flavors and local preferences.
  • In some niches, searches are not with buying intent while in others, searches are mostly made with the intent to buy.
  • There is a lot of competition in every niche. There are alert companies, marketers, market researchers and bloggers who know how to grab an opportunity before others and how to hook potential buyers. Most bloggers do not have research backup, time, money and patience to compete with them. At the same time, there are numerous opportunities in almost all niches and in all locations for those who study the market, discover hidden opportunities and harness them. Don't we see small shops in big malls, which do business as good or better than the big branded stores?
  • Even after you have chosen the right niche for your blog, how much money you make from blogging depends on many factors. Some of these may not look too relevant but they influence how much time visitors stay on the blog and how seriously they take your advice/ recommendations. These factors include quality of posts, expertise, SEO and promotion, engaging with others, regularity of blogging, efforts made for monetization, and integration with other activities such as selling ebooks or courses online.
    
earning from blog

    

Blog topics that make the most money


The following 8 blog topics are among the most searched on Google. Many brands are ready to pay to bloggers in these niches, in different ways (affiliation, direct promotion, reviews, PPC ads, blog tours, etc). Moreover, the niches given in the list are almost universal, i.e. these niches are presently working in most geographical areas. 

At this link, you can visit all posts on ITB on the subject of earning from blogs.

  

'Making money' itself is the best niche for blogging! 


Interestingly, making money itself is among the top paying niches in many geographies. Financial services are among the best PPC payers on AdSense. You can, depending upon your expertise and experience, focus on the best solutions you can offer for making money.

The focus area need not be limited to online money-making. You can expand it to earning offline, start ups, making small businesses successful and so on. 

Search for 'making money from blogging' or some other similar keyword and look at the content on the searched web pages. You will find that except for some with original content - which they keep on updating- most others will have copy-pasted content. Even when it is not a direct copy (It will not be direct copy, at least on the first 20-30 results because Google will filter out such content), there is nothing that is different from others. 

So, to succeed in 'money making from the blog' niche, avoid creating such mediocre content. Blog in this niche only if you are a keen observer and practitioner of blogging. You should also have been reading and writing on the subjects of blogging and money making.


Health and wellness: niche with less competition but good potential to make money

[Includes alternative medicine and weight loss] 

Many people who suffer from ailments try to diagnose it on the web before they visit the doctor. Once they are prescribed a medicine, they look for its details on the web. When the disease becomes chronic, they try to find alternative treatments.

There are many lifestyle related issues such as blood pressure, diabetes and weight gain, which affect millions of people. Increase in longevity has also led to many diseases such as heart problems, bone and muscle decay and various types of cancer. Since there are no easy and guaranteed cures for these, people look for new ways to deal with them and don't mind experimenting. 

People's overall interest in health and wellness has also increased over years, and a large number of people of all ages look to the web to find tips.

Bloggers in this niche cannot compete with big diagnostic or pharmaceutical websites. However, bloggers can choose a narrow topic and carry detailed information and genuine tips on the blog. 

Local information, alternative systems of medicine (e.g. yoga and alternative systems of medicine such as homoeopathy, Unani, Chinese, Ayurveda, naturopathy, acupuncture) and solutions to specific ailments (e.g. male pattern baldness, menstrual bleeding, migraine, high blood pressure, children's runny nose, pregnancy issues) can get the blogger the required attention from people. 

Monetization of this niche is easier than others. Pharma brands are ready to put ads on websites that purvey information on health matters. A very strong point of health niche - which is of special interest to bloggers - is that narrow sub-niches within the health and well being niche too get attention of paying brands.

Millions of posts on blogs and social networking and video sharing apps are published and shared daily on health and well-being. A big proportion of them are recycled ones and some are outright crap or fake. They are created by those wanting to make quick bucks by fooling the gullible in the name of sure-shot cures. While such posts crowd the health niche, they also indirectly help genuine bloggers because once genuine posts start circulating, they prevail over fake ones and get good traffic.


Technology blogging niche pays well

[especially with trouble-shooting and tips]

Technology is a very crowded niche, and yet there is scope for very focused writing, news and advice in many areas. These include a narrow coding topic (e.g. a series on a new web language), tips of professional use of commonly available software, specialized science/ technology topics and troubleshooting in different tech areas.

Have you noticed that those who started with giving tips on use of languages (e.g. HTML, CSS, other computer/ web languages), popular software (e.g. Word, Exel, Power Point, Photoshop, Gimp, Wordpress) or popular subjects (e.g. image editing, resume writing, blogging) are today bloggers with big income? Many of them now run online classes and do side-business with these technologies.

Review of new gadgets receives a very high traffic. However, a small blogger can't think of competing with big review sites and established bloggers. In compiling blog directories, I have witnessed many technology review bloggers starting with a bang and then losing traction. Yet, we also see some new  review blogs appearing and establishing themselves. 

Technical and technological subjects are evergreen because a big majority of people are not tech-savvy and also because new technologies keep emerging and these need hand-holding and trouble-shooting. But you need to look different and keep serving users before you can think of earning money.


Parenting and child health articles are in high demand and their blogs do make money


Parenting blogs attract new parents, and there are millions of curious and anxious moms out there all the time!  Moms (and pops) are perpetually worried about the health of their newborn, toddler and school-going kid, and it does not stop till the child is quite grown up. 

First-time parents are especially drawn towards parenting blogs, and would try to read anything that looks logical and doable for well-being of their kid. They also engage with bloggers to find answers to their doubts.

Parenting blogs ideally should have a mix of personal experience and professional advice. Patenting also fits well as part of health and lifestyle blogs. If you want to open a blog on child health, make sure that (if you are not a qualified pediatrician/ gynaecologist/ nurse/ health worker) your team has a qualified child health specialist: this will help you to keep giving expert advice on the subject. If you yourself are not a mom, get advice from a mom of two or more children before you publish an advice on pregnancy or child birth or early child care. What I am emphasizing here is that your advice should not be copy-pasted or common-sensical or too general, but tested and proven.
  

Food blogging makes good money, does not need big investment


Cooking is one of the evergreen blogging subjects as it fascinates all, especially women, and makes good money for bloggers. 

People look for authentic cuisine, especially ethnic or exotic. There are those looking for special dishes for a party, participating in cooking competitions, making quick meals. Inexperienced cooks and those wanting to experiment with cooking keep checking ingredients and tricks. Searches are made about diets and nutrition. People also look for special diets for patients. pregnant mothers, babies. The list goes on.

Brands want to associate with a cooking/ food blogger. These include restaurants and hotels, bars, airlines, and sellers of ingredients, kitchen equipment and white goods. They offer advertisements, paid reviews, press trips and other considerations for promoting the brand and/ or being seen on the blog.

Once established, food bloggers can write on magazines. They can appear on cooking shows, restaurant endorsement events and so on. Many food bloggers have written books grown out of their blog posts.

Because so much has been written on almost every recipe that a new blogger dealing with cooking may find it difficult to compete unless one comes out with a fresh idea. Of late, people share cooking posts through videos rather than text and images. That is easy for blogger as well as visitor.

If you want to succeed as blogger in this niche, use the blog as hub of all social media activity. You must open a channel on YouTube or other video sharing platform and post those links on the main blog. Give supplementary information on the main blog and speak about that in the video. Use social networks to amplify your brand.
  

Blogs that review products and services make money, but there is very high competition


This blogging niche gets results more easily than many other niches, but the money that you make may not be that high. Like other paying niches, there is a lot of competition from established comparison sites and blogs. 

Review blogging is in fact not a niche but a type of blogging; you can review an unlimited range of products and services and on any blog. But to earn from review blogging, you must focus on a narrow range and keep publishing authentic reviews of similar products or services. (Big comparison sites and established blogs, of course, can think of having comparisons/ reviews of a variety of products and services.)

If you want to start as a product review blogger, I will recommend that you visit this article on review blogging


In good times, beauty and fashion is a high paying niche


Beauty, fashion and lifestyle is an evergreen blogging category that earns well in most regions of the globe. But COVID-19 has played a big spoilsport for this blogging niche because of restrictions on public gatherings, malls, hotels and travel due to social distancing norms. For fear of contacting the virus, people's visits to beauty parlors and fashion streets have lessened, and their enthusiam for looking beautiful and showing off has withered away. This is not likely to drastically improve any time soon. 

Generally speaking, fashion/ beauty/ lifestyle bloggers in established markets (e.g. USA, Europe) draw attention of buyers as well as brands, and those in new markets (e.g. India, Philippines) have a new opportunity unfolding.

Beauty and fashion often go together, and now bloggers add other lifestyle areas to make a well-sounding 'lifestyle' blog. While the first two are broad enough, lifestyle allows bloggers to add other related topics including parenting, travel, hobbies, home decor and so on. Many related narrow niches join this broad niche, including textiles, leather technology (goes well with shoes, bags and other leather dresses/ accessories), fashion photography, special event photography (e.g. wedding), plastic surgery, dermatology, chemistry of beauty products, etc.
  
Indulging in the hobby and blogging mix very well in beauty and fashion blogging niche. So, it can become exhausting if the blogger himself/ herself is not deeply interested in looking beautiful/ handsome and fashionable. But being flamboyant and posting pics of fashion events or celebrities does not make a fashion/ beuty blogger successful. He/ she needs to know basics of the business, do a lot of research on fashion/ beauty trends and products, and be alert. 

Bloggers of this niche face much competition from celebrities and good looking / fashionable persons on visual social networks such as Instagram. However, as said above, this niche is also the best paying because there are so many brands selling related products and services. It helps a lot to focus on local affiliations; being on Instagram and Pinterest; and having presence on video sharing sites such as YouTube. Doing regular reviews helps in catching attention of brands.


Travel blogging: a highly profitable blog niche that is seeing bad times due to COVID


This niche has been unbeatable for years before COVID's curse demolished it. There are hundreds of travel bloggers who have made handsome money: they earned from blogging and enjoyed their life to the hilt at the same time. 

Let me add here that even the millionaire travel bloggers have shared that they had to work hard to get established, and that even after achieving big, they continued to work hard. While blogging helped them get attention and fame, the money actually flowed from the extra streams the bloggers were able to exploit, e.g. affiliate commission, writing for magazines and agency work. So, enjoyment, hard work and proper monetization have worked together to earn them big money from travel blogging.

Hotels, travel agencies, tourism departments of governments, owners of luxury ships and yachts, airlines - a dozen related businesses are willing to pay to travel bloggers, and in many ways. 

If you have interest in taking photos, that complements travel blogging very well. In addition to putting fascinating photographs on your own travel blog, you can sell the photos to reputed magazines, advertising agencies and others interested in good quality photos. You can also post photos on photo-sharing sites and earn extra bucks.

So, if you want to go for travel blogging niche, this is not the right time. But if you are really passionate about traveling (and photography), you should prepare your ground so that you are there in full force when travel and hotel businesses bloom again.