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It is ironical that out of millions of small and big businesses, only not even a hundred thousand are perhaps maintaining a blog. Some big corporations do, but their blogs are an insignificant part of their portal, and the blog is there just because the developer created it. It lies in a corner, without much activity. Blogging is taken as a luxury to be indulged in by companies with lots of IT and PR guys. It may be true that all types of businesses need not maintain a blog. It is also true that some local businesses would better connect with clients with social networking entities. It is also true that in the case of small businesses, blogging can be a big bother which may not give much benefit as it will not be maintained well. [Please see the last section for more discussion on maintaining a business blog well.] Yet, It would be worthwhile for each business to look seriously at blogging. If, after all considerations, blogging does not look promising, it may be dismisses, but not bef...

Should businesses blog? Should a CEO be blogging? Natural questions that come in the minds of people in top rungs in big companies. Let us find answer to question-2 in this post, though it will also partly answer question-1. However, I have talked about the benefits of business blogging separately and would request you to visit that post in case you would like to discuss that.  Someone who has not applied his/ her mind to the question why a CEO should blog will perhaps give a straight answer, 'NO'. And there would be many reasons for that, e.g. Blogging is a sheer waste of time. The time you would spend on your blog can get you much better gains if you invest it in your business/ career. People in higher positions cannot afford to indulge in gossiping or writing a diary or a low-level hobby such as blogging. Blogging does not serve a business interest, not definitely in my area of work. Blogging is for people who have too much time in hand and no productive work to do, maybe l...

In the area of search engine optimization, you will find the same set of tips, with one less here and one more there, on most expert websites (and thousands of websites that copy-paste them). I would advise that you go through the present post in full before you look for actual tips on this website or elsewhere. Why? Because reading tips does not lead to success unless we know the 'why' and 'how' behind the tips, and this article tries to fill that knowledge gap.      1. What actually is SEO? Are SEO techniques necessary go getting a webpage high in search results?     2. Does search engine optimization matter in 2020? A lot of website traffic now comes through social media .     3. What is Google algorithm? What are the latest updates?     4. Do SEO tricks work in 2020?     5. Should I go for an SEO service? Will it quickly increase my search traffic?     6. What is the top SEO strategy for a blog...

You start a blog and put hard work on blogging. Soon you find that you need more web resources - space, bandwidth, security - and you look for a web host better than the one you have. This happens often when the blogger buys a free or cheap web hosting plan and the blog grows faster than the blogger's expectations. Not much is lost if you face this issue. Most web hosts these days are glad to upgrade the hosting plan for a fee, especially for cloud-based hosting plans. Yet, it is better to try projecting the blog's requirements for at least 2-3 years. Choosing the web hosting plan that is best for your website or blog Consider various factors that are relevant for your website/ blog, and then pick the web host that suits your needs. I discuss below some key points that many bloggers miss while looking at the numbers flaunted by web hosting companies to lure customers. Note that most big web hosting companies have many plans, starting from cheap to very expensive ones, and their...

Of the hundreds of free and paid blogging sites available today, half a dozen are popular. Among them, Blogger and Wordpress remain the best platforms because they have so many features. But both do not suit everybody. This article answers all questions relating to their strengths and weaknesses and helps you to choose the right blogging platform for your needs. BLOGGER VS WORDPRESS:  WHICH IS BETTER? This question has been asked thousands of times and answered as many times. Yet, unless you look closely at their special features and also weaknesses, you do not get the right answer. In fact, there is no right answer because some find Wordpress better and some, Blogger. I will show these features and weaknesses to you so that you can decide which one is better for you . Wordpress is the daddy of website/ blog creation: more than 30 percent of the world wide web is supposed to consist of websites and blogs created using this great software, and it is totally free. Mind it, In the a...

Are you a blogger wanting to create a product review blog? Do you want to review products and get paid for that? What are the best avenues for earning from a review blog? You opened a blog recently but don't know how to to review products? You want to know how best to approach sellers? What are the best practices for reviews on blogs?blogs?  Let us answer these questions one by one. Before that, some advice for bloggers who have only recently created their blog: What is product review? What is a 'GOOD product review'? Product reviews are nothing but articles in which you discuss the special features of products (or services) produced and offered by others. The products can be daily-use items, books, music DVD, a spare part, big merchandise, a course for competitive examinations or an online service. Anything that people sell and buy.  A good review is one that is honest about good as well as bad features of the product. Honest reviews are liked and shared by visito...