Tumblr is banning porn on 17 December. That is good for the blogging world, but is that good for Tumblr?

Tumblr has announced that it is going to ban adult content on the platform that has millions of visitors thronging to it for adult content. It already seems to have filtered quite a few, and on 17th December 2018 it would take down all adult content and will not allow any further posting of such content.

Tumblr CEO Jeff says, the action would  lead to "a better, more positive Tumblr".

The ban or filtering out will impact images and videos while written content is likely to survive. On its site, it advises: Adult Content. Don't upload images, videos, or GIFs that show real-life human genitals or female-presenting nipples —this includes content that is so photorealistic that it could be mistaken for featuring real-life humans (nice try, though). Certain types of artistic, educational, newsworthy, or political content featuring nudity are fine. Don’t upload any content, including images, videos, GIFs, or illustrations, that depicts sex acts.


It is not that Tumblr does not have other types of blogs. In fact, the blogging platform buzzes with blogs of celebrities and serious bloggers. There is a lot of fun and creative content that is not of 'adult' type. However, due to its lax policies towards porn and other explicit content, the platform made it easy for bloggers to anonymously share such content. That suited children who could avoid their parents' prying eyes.

It is reported that many private, public or limited-access websites have started getting more attention since the news about Tumblr's impending action was announced last week. Especially the creators of erotica are supposed to be keen on finding other platforms for their business.

It is also being argued whether Tumblr's action will deprive it of the huge traffic it had been getting due to prepalence of explicit content. If that happens, the platform might not sustain as bloggers would then choose more feature-rich platforms such as Blogger and Wordpress or go staight to social networks such as Facebook and Twitter.

It is notable that Tumblr had so far evaded demands for making the platform more strict on adult content. Even when Indonesian government asked it to remove such content or close shop in Indonesia, 9 motnhs back, Tumblr did not agree to remove the content.