Pew Research has come out with an analysis of 27 surveys on #socialmedia usage in the US conducted over the last ten years.
Some data is just a confirmation of what you knew and some is revealing. Read on...
Some data is just a confirmation of what you knew and some is revealing. Read on...
- 65% of American adults use social media in 2015 as compared to 7% in 2005.
- Overall use of social media has leveled off since 2013, but has increased in some groups such as old people who are late adopters of social media. 35% of those above 65 years now use it as compared to 2% ten years back.
- 90% of young adults [=18 to 29 years of age] use social media. It is the most active age group on social media.
- Almost same proportion of men and women use social media (68% women, 62% men).
- More educated and richer the people, more is the chance of usage of social media by them.
- All major racial and ethnic groups are users to almost same percentage, African-Americans being slightly lower.
- Rural people use less of social media (58%) as compared to urban (68%) and sub-urban (64%).
