Give Blogger posts relevant URLs and search terms

This is the sixth post in the series on Blogger's great features. The complete list of these posts is given at the end of this post.

Giving the post a relevant URL

Do you know that Blogger lets you give a URL that is search friendly? Or that you can tell Google what the post relates to? It is so simple, you'll feel why you didn't discover it till now.

First, let us show you what we mean. Suppose you have a blog on Indian spices and your latest post is titled something like this: 'Grinding too fine robs dry ginger and cinnamon of flavour'. Blogger would automatically give the post a URL something like this: ''

Now, if someone looks for Indian spices, ginger, cinnamon or cooking, there are chances that this post will not come quite high on the search page.

Let's play two tricks here: One, give the post the following name: ''. Two, tell search engines that the post is about Indian spices, cooking, dry ginger, cinnamon and aroma. You will agree that the new arrangement picks up a very relevant post when somebody searches with keywords related to cooking and spices. In addition, it also compensates for a rather confusing blog URL in the present case. 

Note that changing the post's URL is different from changing the blog's URL In the above example, changing from to or still better] requires owning the new domain name and then linking the blog with this domain name. We have talked about domain names in detail in this post: Giving the blog an independent domain name

On the other hand, using the post editor, you can change only the part of the URL which relates to the post. Still, it is a great value addition from SEO point of view, isn't it?

For doing so, go to the post editor and click on 'Permalink' in the column on the right. It will give you two options: 'Automatic Permalink' and 'Custom Permalink'. The automatic one is default URL and you can see it right there. If you click on 'Custom Permalink' and, in the text-box under it, put a sensible and relevant expression, that will replace the automatic URL. Click on 'Done' below it and you have given a new URL to your blog post!

Making the post even more search friendly

You can further make your post SEO-friendly by giving a search description to the post. The text-box to put 'search description' lies just under 'Permalink'. Google likes you to put a human readable description of the post and not a list of keywords; however, you can play with keywords in an intelligent way. In the present example, you can write 'Indian spices, cinnamon and ginger, give great aroma when cooked right'.