October 8, 2011

Who does NOT blog in India?

This post has been updated in September 2015
There are supposed to be about 4 million Indian blogs. If we take that one blogger maintains only two blogs in India, only about 2 million bloggers would be operating in India. So, 1,198 million people [plus-minus a few million] in India do not blog!

But the question is not that, it is – who do not blog, out of those who are active on the web? That gets us a more sensible number if we take that half the bloggers have quit blogging for ever: about 19 million of them do not blog out of 20 million [plus-minus a few million] people who contribute content on the www. So, what do these web-active guys do if they do not blog?  Who are the ones who spend a lot of time in front of web- enabled computers and mobiles but don’t blog? And why do they not blog?

Let’s see.

We asked and observed our Facebook, Twitter and WhatsApp friends. We talked to many people who use these modern social media platforms. 
Facebook is quite popular among young persons, especially college and school students. Twitter now is omnipresent for getting news, tracking personalities, supporting or lambasting political and social opinions / personalities. So is WhatsApp, for quick connect and posting photos and videos instantly. Tumblr, Instagram.... there are dozens of them, who serve the purpose for which people visit the web - instant information on matters they love, instant chat with friends, instant multi-way gossips, instant commenting on controversies, instant sharing of photos and videos, and so on.
Most young web users have jumped to the latest platforms without graduating from static websites and blogs. So, the less dynamic platforms such as blogs and websites do not offer them what they need. This group comprises people who do not blog, unless they are thinkers too. In India the contrast gets magnified as internet penetration is rising fast only now.

Let’s share our own experience of surveying the Indian blogosphere. After exploring it  for over five years now, we can say that we must be among a handful of people in the world who have manually [not using software for popularity check etc] examined over seventy thousand Indian blogs. What we found among Indian blogs, in the context of the present question, is this: 

A very large number of the blogs have only a couple of posts that were created when blogging came to fashion.  Some bloggers opened dozens of blogs and gave up all except a  couple. Some bloggers opened their blogs and ran them with lots of passion, but they got bored because of the discipline it demands. When it comes to discipline, bloggers can get influenced by any conceivable excuse: change in job, marriage, birth of a child, a small health issue, real or imagined busyness… 

Some bloggers have automated their blogs, so they themselves do not have to do anything to run them. Some copy passages and photos from the web, paste them into their blogs and do nothing else. 

In our opinion, this group of ‘bloggers’ must belong to ‘the people who do not blog’. They must be over a million or half of those who have taken to blogging ever and stopped blogging in true sense.

Blogging requires hard work and discipline. It demands an urge to write / create.  Blogging demands much more work than just typing out one or two casual sentences or making a pithy comment on a recent event. Blogging survives only when the blogger's motivation survives; the motivation can be passion or getting money / fame, archiving of one's resources, or a mix of these. Not one out of ten  bloggers can remain motivated, and this is the one survivor who reaps the joy of blogging.
Does that answer the question?

Will you like to visit a related post: How blogging progresses: habits of Indian bloggers?


  1. We know, websites have not died. Wikipedia is stronger than before. Blogs will also not die, they will only be stronger. Facebook will be replaced by something else and Twitter will have some wonderful mobile app to give tough competition.

  2. Blogging is very common in India. The internet has influenced their lifestyle and everything they do. It's also good for them because they earn money from it.

    long island seo

  3. I can see a lot of Indian blogs all over the internet and it only shows how they use it to share their opinions or even their businesses. They actually maximize the use of blogs.

    web design cleveland

  4. I'm really curious about blogging in India. How come it seems there are so many bloggers there and a lot of them know SEO?

  5. You can see the blogging habits of Indian blogs, on the latest posts on this site.
    We found that most Indian bloggers don't care for SEO and monetising.Yes, some are learning the tricks of the trade.

  6. Indians have a clear grasp of the web.20 properties of the net and while many of them only speak their hearts out, a lot of them also make use of it to enhance their businesses.

  7. Well, what can I say? Indians are very excellent when it comes to computer skills and software. They have developed a lot of software that have been used worldwide. What more for just a blog, right?

  8. I don't know. I always believe that there are so many people in India that owns their blog of have their own blog.
    You can also use free SEO tools online.

  9. Indians are among the best SEO experts. They have developed a lot of tricks, tools and techniques to improve SEO. I am an seo perth specialist for quite some time now, and I always check blogs from India because of the updates that they are doing and developing that are beneficial in my tasks and job.

  10. With India's legion of bloggers, I wonder how many are making sure that their blogs web design is optimized? I have a dentist friend that also blogs and getting a dental web design specialist was pricey but well worth the money spent.

  11. I agree. Indians are excellent when it comes to SEO and web design. I would love to know their techniques in making such compelling designs and effective SEO strategies.

  12. Not only bloggsers. I heard there are tons of SEO and IT support as well. They absolutely maximize the use of technology. computer support bristol

  13. Appears, we'll soon have to change our opinion. But we'll do so only when we notice that in our blogosphere surveys.
    For now, we have published a series of articles on SEO, on the Indian Top Blogs werbsite. Hope, those who were not using SEO will start making use of it.