May 14, 2016

Facebook trending controversy, tax on blogging and other social media updates

Does Facebook manipulate its 'trending topics' list?

The 'Trending Topics' that you see on Facebook is not based solely on popularity and user action as the social network has been claiming. Last week, an ex-employee spilled the beans that human intervention is indeed there in selection of the trending list. 

Reports say, Facebook is seen suppressing conservative news. Following such reports of politically biased editing of the trending list, Facebook has made their review guidelines public. Facebook chief Mark Zuckerberg has offered to meet conservative leaders to explain the matter.
In response to the controversy, the trending review process has now been explained thus on Facebook blog, we have a series of checks and balances in place to help surface the most important popular stories, regardless of where they fall on the ideological spectrum. Facebook does not allow or advise our reviewers to discriminate against sources of any political origin, period. 

Videos are the new social media language, any doubt?

Snapchat says, it has 10 billion video views a day; sometime back Facebook confirmed 8 billion videos are watched on this platform in a day. The numbers are not comparable, since they count videos differently, but the numbers are humongous, aren't they?

Add to that a recent prediction that by the end of next year (2017), 74% of all internet traffic will be video-based. As video ads are reported to be more effective than others, these are growing fast; an industry study says, video ad industry is growing at nearly 20% a year as compared to display ads by about 3%. An industry watcher says, online video ad spend will total $23.7 billion by 2017.

Blogging income liable to self-employment tax, rules US tax court      

In a case involving a video blog, the US tax court at Washington DC has held that blogging is 'trade or business' if intended to earn profit, and that the income made by the blogger is subject to self-employment tax. 

Seen Instagram's new logo?

If you are not regular on Instagram, you might have missed its new clean and colorful logo. On its blog, Instagram has shown some mashups created
around the logo by people.

Checked the Twitter 'connect' tab on the app on mobile?

Have you discovered the new connect tab on the right hand top of Twitter mobile app? It is the latest feature on this social network, meant for easily discovering people to follow. Based on people you already follow, you’ll see a detailed list of people and accounts we think you’ll enjoy following, all easily accessible in one place, says Twitter.