May 29, 2015

Analysing @NarendraModi’s Twitter habits and results

@NarendraModi has completed one year in office. During this period he taken big-ticket initiatives, visited many countries, made many memorable speeches and his statements have also created controversies.

Twitter is one important window for leaders: window through which you can peep inside them and window through which they can wave at their followers. So, we were curious about Modi’s (beg your pardon, Modi’s team’s) tweeting habits and so snooped into his account. Here are some interesting statistics. Maybe, others (especially political leaders) can learn from these.

  • In the last about six years (since January 10, 2009), he has tweeted over 8,000 times.
  • He tweets on all days; in the last one year, Thursdays have been the most crowded tweet days. He tweeted the least on Sundays and Wednesdays.
  • Tweets are posted all times of the day except between 5am and 6am. Most preferred hours are 9 am to 11am and 7pm to 11pm.
  • In the last one year, he tweeted about 8 tweets a day; on 17th September, he sent as many as 61 tweets! Over the years, he has been tweeting over 14 tweets a day.
  • The most used hashtag on Modi’s tweets has been #mycleanIndia. Shows, how much importance he gives to cleaning India.
  • He is following over 1,200 persons or organisations; these include world leaders, Bollywood stars, social activists, his party colleagues, ministers, key opponents, Hindu ideologues, government accounts and the media.
  • With nearly 12.6 million followers already, Modi's twitter followership goes up by about 24,000 followers a day. On 7th April, 2015, he added about 2,80,000 new followers but that was perhaps a statistical correction by Twitter.
  • Modi’s most favorited and re-tweeted tweet is: India has won! भारत की विजय। अच्छे दिन आने वाले हैं। This he tweeted on 16th May 2014, soon after his victory in parliamentary elections.
  • Modi returns favour and interacts too. Though he replies rarely, he does reply at times. He re-tweets others' tweets too; mostly such tweets are from his sister accounts: @PMOIndia, @PIBIndia. But he has re-tweeted many tweets of @AbeShinzon and @Rashtrapatibhvn.
  • He doesn't forget to congratulate prominent individuals or his countrymen on their birthdays, important anniversaries, festivals or victories. He also announces his government's new initiatives on Twitter. He often uses Twitter for explaining his government's position on tricky issues.
  • Modi's tweets are not just plain 140 characters. About a fourth of his tweets have a hyperlink or a photo or both.
This is a quick second post on Modi as it looked topical to analyse his Twitter account on his completing one eventful year in office. Here, you can visit our earlier posts on politicians as well as on other social media topics.