One year past, she had about a hundred posts, a hundred comments, a few thousand visitors but no business proposal. As it was a beauty blog, she'd expected at least a few inquiries from beauty product sellers.
After about a year, she asked ITB for a quick review and also asked this straight question: 'Why am I not getting business inquiries'.
After about three weeks of our review came her reply. She is blessed with good writing skills and her reply says it all; so, instead of explaining why you must have your email ID on the blog, we reproduce her reply:
My God! I did not realise so long that there was no way visitors could share something privately with me. They could not ask for an advice or my personal take on a product. And yes, there was no way businesses could talk to me!
The comment box was there and it was for everyone to see, I had thought. If visitors wanted to contact me, they could have made a comment asking how to contact me. On my Facebook account, anybody could chat or send a message and these won't be public. That's what I had thought. I was also influenced by a friend's sincere but unhelpful advice that ladies should not disclose their personal details on blogs - and that included giving email ID.
For some time, I indeed had my email account written in this form (which I had adopted from a friend's blog): abc [at] gmail [dot] com. Later I removed even that when I started getting spam mails. I was sure, I received these mails because I had made my mail public on the blog. I still receive such mails, and in my stupid analysis, I was till now attributing them to the earlier email details on my blog.
Now that I have made my email public on the blog and in fact displayed it prominently in two places, I have received two business ideas and two requests for promoting mutual blogs - just in 15 days. I am grateful to you that you drew my attention to a very small but important thing I was ignoring.
ITB keeps posting tips for improving blogs. Even insignificant-looking tips can help bloggers in big way as these serve to 'draw their attention to a very small but important thing they might be ignoring'.