May 8, 2015

7 reasons AdSense doesn't pay you enough, and what you can do about that

AdSense is one of the easiest web advertisement systems available to all website owners including bloggers, and it pays handsomely if all things go well. However, in a majority of cases, the payment is not enough and we end up blaming AdSense for that while the reason could be the way the blog is presented and maintained.

If you created a blog with passion and now maintain it with zeal, it is over a year old and receives a few thousand visits and half a dozen comments a month, there is no reason you should not be getting paid for AdSense ads. Before we go to the reasons you are not earning dollars, we suppose that your blog is in a paying niche and posts have proper number of relevant keywords; if not, look first at this post on keywords. (We keep adding more tips on blogging, so do look at SEO tag on ITB for latest posts.)

The good part of the story is that you can make necessary changes for 7 out of the 8 reasons listed here very easily and enjoy dollars flowing out of your blog. 

1. Wrong placement of advertisements.

If ad units are hidden amidst many widgets or images, these won’t be noticed by visitors. On the other hand, placing ads in areas on the blog that draw more attention is likely to get more clicks.

2. Wrong display of ads.

Not opting for right types of ad units hurts. For example, banner ads and ads with images get more attention. Visitors also don’t like to be fooled with ads that look too much similar to the content of the blog.

3. Too many ads, too soon.

Have you placed too many ads together? If there are many AdSense (and other) advertisements one after the other, it hurts in many ways including visitor’s overall feeling towards the blog.

4. Advertisements versus content.

Related to the frequency of ads is the space they occupy on the blog. The more space you give to ads as compared to the main content, the more you look like a blogger who blogs primarily for making money and is not serious about the subject. The safe limit could be 20 percent of space for advertisements including promotion of the blog itself.

5. Content not relevant to the search terms.

If your blog gets a large number of visitors because your SEO tricks have made it popular for a search term (but the blog does not have good information on that subject), people will leave it as soon as they land on the blog.

6. Design flaws and poor display.

Website design can play a big role in whether visitors remain on the blog or leave it too soon. These can also irritate prospective buyers. Intrusive popups and animations are common examples of such irritants.

7. Poor overall credibility of the blog.

People are likely to be influenced by your credibility before clicking at an ad. If they feel satisfied after viewing / reading a part of your blog, they are likely to explore further and that would include clicking on relevant ads.

Though this would apply more to affiliate ads and ads that you put directly, the viewers are likely to behave in a similar way regarding AdSense ads if these are relevant to the subject.

8. Google penalizing you, rightly or wrongly.

If Google finds that you ask visitors to click on AdSense ads or you click on ads on your own blog, it might penalise you. In addition, if you post ads from other agencies beyond what is permitted by it, you may get no money out of AdSense ads.

It might also happen that Google penalizes you for no fault of yours, or some mischief by your competitors; that is unfortunate but that does happens. If you find everything else fine and yet you earning no AdSense payments, wait till Google again looks at you benignly.