February 12, 2015

5 essential blogging reminders

You have been maintaining your blog for years and so you don't need to learn how to 'manage' your blog. Read on if you thought so.

We are not talking here about just maintaining the blog, we're talking about managing it. Managing it like you'd manage your finances, your business, your career...


When you look at the blog as a long term asset of yours that you need to nurture for your growth in one chosen area, or overall growth, you need to invest your time and energy in managing it. We are serious. 



Blog management reminders


1. Have a target, a goal, an objective. It is better if you write it down. Make it slightly difficult but achievable.


2. Keep time for blogging. The time that you apportion to blogging depends on the target you want to achieve. If you want to develop it as a full time profession, you'd need much more time than the time needed for hobby blogging. If it is for business purposes, time required will depend further on whether you use blog as the main channel for business or you use it to supplement the main channel.


3. Care for content, but also other aspects. Spend time and energy on composing posts and giving more information. However, don't disregard SEO and social interactions - online as well as offline. 


4. The blog must evolve. Change the blog's look and feel, add new features, take down some, offer something new to viewers... Let the blog keep evolving. 

Don't make changes for change sake; introduce them after due consideration.

5. Back up, hazard-proof the blog. Do not leave the blog without firewall protection. Have a plan for regular back up. 


Review the blog every six months. Have a regular check-up of the blog, perhaps on six-monthly basis. Review your performance on each of the points given above. Is the blog performing as planned and as per targets? If you have not been getting time for blogging, is there something that must be sacrificed for blogging? If the content is not top-notch, do you need to take some action - taking editing advice, improving photos, pre-testing content through friendship circle... Does some compartment need special attention? Have you backed up the blog at least once in the last six-months? If you are not getting popular - and not getting enough backlinks and relevant visitors - is there something you need to do?