November 19, 2014

Modi keeps ahead of others in use of social media, once again!

Indian politicians have adopted social media in a big way in the last few years. People and parties critical of socially active politicians have also seen the benefit of connecting with people, especially the youth, through Facebook and Twitter. 

And while these newbies and old ones who are not too popular on social media thought they'd catch up with Modi one day, he has taken to a platform they all hardly considered of any use for politicians. Last week, Modi joined Instagram!

Modi shared his first photo on Instagram from the ASEAN Summit held at Nay Pyi Taw in Myanmar. Before that, he has used Flickr and other social networking, bookmarking and sharing platforms to promote his programmes such as the 'Clean India Campaign'.

Back to Modi's Instagram account. In the last six days, over 120 thousand people have already followed the account though Modi has posted only one photo on this account. Indian youth and people of Indian origin abroad seem to be very much enamored of Modi's persona, otherwise Modi's largely one-way communication goes against the basics of social media.

By the way, Modi first took to blogging and still maintains the blog well. (Noticed that Modi's blog is now part of a biggish portal?) We have come to know that while Tweets etc going out in his name are proposed and drafted by his backend team, he likes to particularly read and re-do his blog posts. 

Shibu Soren and JMM online? Yes, you heard it right.

Just to give you an update on how Indian politicians are faring online, we found that Jharkhand Mukti Morcha, the present ruling party of Jharkhand, has recently launched its website and they have made it rather well, borrowing some points from BJP. It is also reported that the mentor of the party, Shibu Soren, 70, is being encouraged by his grand-daughters to use social media. But we do not see good engagement as of now on his or Hemant Soren's (Sibu's son and Chief Minister of the state) Facebook accounts and they do not seem promising. 

It is interesting to know how politicians have been using social media for connecting with people. We earlier carried many posts around this topic including this one that surveys the entire spectrum.