November 5, 2014

Blog jointly for great blogging performance

Are you, as a blogger, suffering from any of these?
  • Pressure to keep writing week after week.
  • Initial thrill of blogging declining.
  • Difficulty in finding new topics.
  • Blogging feels like a drag on your time and energy.
  • Poor interactivity: few visitors and few comments.
  • No money coming though the blog was meant primarily to make money.

Don’t worry; this happens to most bloggers. However, the successful among them find ways to overcome such blogging issues.

One very effective way to successful blogging is to blog together. You can make your friend or spouse or children or office colleagues or any other person whom you trust and whose views resonate with yours on the blog’s theme. You will agree that in such collaborative efforts require trust and commitment to support each other much more than anything else.

Blogging platforms allow you to have a number of ‘authors’ of a blog, each with same or different roles. You can allow this on a self-hosted blog in different ways. There can be many ways you might like the co-bloggers to collaborate.

Based on the heirarchy the bloggers follow among themselves, the collaboration may follow either of the two models (or a mix of these):

The equal peer model

One common way to have joint blogging is to open a blog (or work on an existing blog) in which many members are equal (or near-equal) partners. All write posts in their own names or anonymously. They can also have an author list in the sidebar in which names are linked to all the posts created by that author.

The leader and team model

In this type of joint blogging, one blogger takes the lead in maintaining the blog while others just contribute their posts. This style would suit a blog maintained by a school or an official group in which there are leaders / bosses and team members. The real team leader may not be the leader (=administrator) of the blog but may assign this role to a person comfortable with blog design and technology or subject expertise.

You can also look at blogging collaboration from the point of what each member contributes. You can have different models of cooperation here too:

The complementary model

Bloggers can take up different roles that complement each other. There can be one dealing with content, one with design and commenting, another with research and monetisation, etc etc. In IndianTopBlogs, we have given the role of social media interactions to one of our team members and blog showcasing to another, while compilation of directories etc is done by all (four) together.

The complimentary model

This is not joint blogging but supporting each other’s blogs. This support can be in the form of linking with the other blog’s content, commenting, writing critique about the other or directly promoting each other's blog. 
Sometimes we overuse this and sometimes we use our own multiple blogs to promote each other. This is not appreciated and so doesn’t pay in the long run.

There are many other types of collaborative blogging that you can try for a better blogging experience and benefits. Some examples:

You become member of a blogging community and contribute. A large number of such communities exist on the web. But you will have to follow the community's rules.
Closed communities allow you to register and publish blogs. But your blog is seen within the community only.
Less closely woven and more open communities allow you to register and publish blogs that are as public as independent blogs. However, members have certain advantages in terms of commenting etc.
You can open a multi-author blog and invite like-minded bloggers to contribute. Many literary blogs run this way.

There are many ways you can maintain your own identity and yet collaborate with others. Complimenting one another's blogs as mentioned above can be one way. Commenting helps in coming closer to other bloggers. You can submit your blog to blog aggregators. That too helps in blogs coming together. However, nothing beats joint blogging in terms of gains.


Depending upon how you collaborate and how you synergise one another's strengths, you can multiply the effectiveness of the blog. At the same time, your weaknesses are compensated for. You now has someone with whom you can discuss the theme, the design, the prospects... You now have your in-house critic so that what goes out is of high quality; you also have an in-house mentor / supporter / encourager. You can jointly think of taking the blog to the heights that you alone might not have dared to. Joint blogging helps greatly if you get busy for some time; others keep the blog going on.

Whichever way suits you, joint blogging is a great way to go. However, as we said before, trust and commitment to support each other are the first and foremost requirements for success of any collaboration.