March 2, 2014

Facebook and Twitter: started losing charm?

Two interesting charts to share this week on the fall of the most popular social networking sites, Twitter and Facebook. ITB, like other social media observers, have been seeing it happen: it is impossible for trend-setters, however smart they may be, to maintain the speed of growth forever. No-brainer, yes. But it still needs a statistical proof to get validated.

The first graph shows that though Facebook's usage has been rising, it is now getting less popular among the younger people. Not only in percentage terms but real numbers and that is what is important. Once this starts happening, things tend to slide down pretty fast. Remember Orkut?

The second graph shows that the number of users of Twitter's is getting flatter quarter after quarter.

Both these graphs have been taken from Statista