February 9, 2014

Online fund collection by Indian political parties

Three Indian parties high on social media - BJP, AAP and Congress - are boosting their war chests with online fund collection.

BJP launched its online fund-raising campaign long back and the donation and volunteer sections comes upfront when you open their site.

AAP has created an app to seek online funds, besides a donation section on their site. They also have donors’ list on their website. Though they ask for donation of at least Rs. 500, there are donors who have paid Re 1 too!

Congress seeks donation through its website but the donation has to be made by a cheque sent to the Congress headquarters.

Interestingly, other main political parties do not seem to be interested in either making new members, seeking funds online or even appealing to the online community to support them.