June 20, 2013

Narendra Modi or Rahul - who's the social media lord of India?

A study conducted by Blogworks.in shows Narendra Modi leading Rahul Gandhi hugely when it comes to their presence on the social media. Manmohan, Sonia and Kejriwal follow them. 

Blogworks call themselves ‘one of the most respected social media consulting firms’. The study findings can be seen in their  report, ‘India’s Most Mentioned Political Leader on Social Media', for January to April 2013.

While Rahul and Modi have been ‘mentioned’ predominantly by the youth in the age group 18-34 years, Kejriwal, Sushma Swaraj and Nitish find higher number of mentions from people in the age group 45-54 year age.

Godhra Riots and Akbaruddin Owaisi’s arrest drive the highest number of negative mentions for Modi; development and economy drive the most positive conversations for him, says the report. Good governance and his youthful image get Modi good social media mentions.

Rahul gets beating with negative mentions on the theme of corruption. People also seem to feel negatively about him being portrayed as a youth icon.

Arvind Kejriwal gets positive mentions for his anti-corruption campaign and efforts to push the Lokpal Bill. Rahul keeping mum after Delhi gang rape case got him good beating while his visiting the rap victim’s family got him favourable mentions.

Nitish Kumar gets bricks as well as bouquets in the social media on the themes of development and economy, going by the number of positive and negative mentions about him.

Interestingly, the study did not do thematic analysis for Sonia and Manmohan.

To number crunchers, these figures may look interesting:
Social mentions: Narendra Modi 10,49,063 > Rahul Gandhi 3,41,937 > Manmohan Singh 1,56,970 > Sonia Gandhi 1,41,451 > Arvind Kejriwal 1,10,940 > Nitish Kumar 55,419 …