May 8, 2013

Facebook says, rising fast in India, Brazil

Facebook’s latest quarterly report says, Brazil and India have contributed massively to its growth over the last one year (March 2013 over March 2012). While its Brazil MAUs (Monthly Active Users) grew by 62%, they grew by 50% in India. Globally, Facebook’s MAU base grew by 23% to 1.11 billion. India has 78 million Facebook MAUs (7% of global MAU).

Facebook also reports that while its PC-based usership is nearly flat, mobile usership is rising fast. In terms of MAUs, it rose by 54% in the last one year.

Facebook defines a monthly active user as a registered FB user who, in the last 30 days, logged in and visited FB through its website or a mobile device, or took an action to share content or activity with his or her FB friends or connections via a third-party website that is integrated with FB.

As expected, Asia does not contribute significantly to FB's revenues. FB's explanation to this: Our revenue ... in United States & Canada and Europe are relatively higher due to the size and maturity of those advertising markets as well as our greater sales presence and the number of payment methods that we make available to marketers and users.

You can see the FB quarterly report here.