Is text color that important for blogs and websites?
Text color [=colour] is a much neglected design element in blogs and websites. We don’t remember having rejected any blog exclusively for wrong text color, while compiling the Indian blog directory, but we did downgrade quite a few when we found the text unreadable due to weird color combinations.
The text color is also important for printing. Text in too light colors, too less contrast and that over images may not print well, especially in black-and-white prints.
Text in unusual colors and color-combinations may render poorly on some computer screens and mobile devices.
How much text coloration is optimum?
Text color is a function of overall blog color and appearance. In a fun blog with lots of color or a website for kids, text could be in funky colors while in a serious blog, we’d like to see text in only one or two muted colors.
In general, there should not be too much text color variation. Too much change in text color impairs readability and irritates the reader.
Coloration of text of different elements should not be arbitrary. What it means is that the same type of elements should have same colors, e.g. all headings or sub-headings should be in the same color.
Choosing colors and their combinations