October 8, 2011

Who does NOT blog in India?

This post has been updated in September 2015
There are supposed to be about 4 million Indian blogs. If we take that one blogger maintains only two blogs in India, only about 2 million bloggers would be operating in India. So, 1,198 million people [plus-minus a few million] in India do not blog!

But the question is not that, it is – who do not blog, out of those who are active on the web? That gets us a more sensible number if we take that half the bloggers have quit blogging for ever: about 19 million of them do not blog out of 20 million [plus-minus a few million] people who contribute content on the www. So, what do these web-active guys do if they do not blog?  Who are the ones who spend a lot of time in front of web- enabled computers and mobiles but don’t blog? And why do they not blog?

Let’s see.

We asked and observed our Facebook, Twitter and WhatsApp friends. We talked to many people who use these modern social media platforms. 
Facebook is quite popular among young persons, especially college and school students. Twitter now is omnipresent for getting news, tracking personalities, supporting or lambasting political and social opinions / personalities. So is WhatsApp, for quick connect and posting photos and videos instantly. Tumblr, Instagram.... there are dozens of them, who serve the purpose for which people visit the web - instant information on matters they love, instant chat with friends, instant multi-way gossips, instant commenting on controversies, instant sharing of photos and videos, and so on.
Most young web users have jumped to the latest platforms without graduating from static websites and blogs. So, the less dynamic platforms such as blogs and websites do not offer them what they need. This group comprises people who do not blog, unless they are thinkers too. In India the contrast gets magnified as internet penetration is rising fast only now.

Let’s share our own experience of surveying the Indian blogosphere. After exploring it  for over five years now, we can say that we must be among a handful of people in the world who have manually [not using software for popularity check etc] examined over seventy thousand Indian blogs. What we found among Indian blogs, in the context of the present question, is this: 

A very large number of the blogs have only a couple of posts that were created when blogging came to fashion.  Some bloggers opened dozens of blogs and gave up all except a  couple. Some bloggers opened their blogs and ran them with lots of passion, but they got bored because of the discipline it demands. When it comes to discipline, bloggers can get influenced by any conceivable excuse: change in job, marriage, birth of a child, a small health issue, real or imagined busyness… 

Some bloggers have automated their blogs, so they themselves do not have to do anything to run them. Some copy passages and photos from the web, paste them into their blogs and do nothing else. 

In our opinion, this group of ‘bloggers’ must belong to ‘the people who do not blog’. They must be over a million or half of those who have taken to blogging ever and stopped blogging in true sense.

Blogging requires hard work and discipline. It demands an urge to write / create.  Blogging demands much more work than just typing out one or two casual sentences or making a pithy comment on a recent event. Blogging survives only when the blogger's motivation survives; the motivation can be passion or getting money / fame, archiving of one's resources, or a mix of these. Not one out of ten  bloggers can remain motivated, and this is the one survivor who reaps the joy of blogging.
Does that answer the question?

Will you like to visit a related post: How blogging progresses: habits of Indian bloggers?