October 22, 2011

Give your blog an Indian identity


A website should have its own identity. It should not only look distinct but also be identifiable with its main purpose, activity, location, etc. 

Indian tricolour
Most popular websites and blogs pile up a great brand value, and their brand is such that people relate it with one or more of the sites’s basic attributes. This also applies to Facebook and other social media sites. 

Tiger: Indian national animal
India has some superb national symbols. For example, its tricolour. The saffron-blue/white-green colour combination looks fine on website and blog design. It can be used for a blog or website’s theme, fonts, title bar, frame outlines and so on. The colours can also take the shape of flags, balloons, brush strokes, animations and patterns. The Indian Top Blogs website uses it as a kite in the favicon. The badges of ITB and the Directory of Blogs Indian Blogs are in saffron and green colour. 
Peacock: Indian national bird

If you have a blog or website on nature photography, travel, Indian flora and fauna, etc, you can display tiger and peacock. Both make powerful visual elements. While tiger is majestic and forceful, peacock beats all animals with its fan of colourful feathers.

Travel, culture and nature sites can also display the Himalayas and the Taj. Culture, history and travel websites can use photos of Rajasthani folk dance, a classical dance, dancing Shiva, Ganesha, yoga, lotus and other cultural icons of India. 

The Taj Mahal
India’s map can also be used. Do use the full map as authorised by the Survey of India. If your website or blog targets audience beyond India, do place India in a globe or world map. You should not show flavour of a particular location or culture if your theme is global; identifying oneself with a particular location, etc might hurt your global image. Even if you want to show your Indian identity, you need not do it routinely but on special occasions only. You can think of colouring your website or blog in the tricolour or having a flag animation on the independence day or when Indian cricket team wins the world cup. 
Kathkali dance:
face decoration

Avoid visuals showing poverty, icons of a particular religion, people – especially the poor, handicapped and socially backward - in bad light, superstitions, crime and filth. India has a good share of these all, but displaying them serves hardly any good purpose while it amplifies India’s negatives at the cost of its strong cultural and social traditions. 

This post is addressed specifically to Indian bloggers, but those from other nations can think of similar actions on their websites, blogs and other social media. 

photo courtesy: India portal, Kerala Tourism, Wikipedia