March 2, 2011

Blog ranking and blogosphere survey – Feb 2011

The Indian Top Blogs ranking of blogs of Feb 2011 is over. As we said before, we kept quality of blogs much higher than their popularity. We have been able to look at about 12,000 Indian blogs and properly examine about 1,000 of them. It was a big task for our 4-member team. Instead of including a few thousand more blogs, we thought to rather stick to our deadline. We admit that it is only a minuscule of the Indian blogosphere but we could not go further. We will add more blogs to the ranking when we do it next.
Interestingly, in trying to rank blogs we ended up doing a sort of survey of blogs. With this sample, we found that most of the bloggers have been very occasional bloggers or they post in spurts only to go on hibernation for long times. One main reason for waning of the initial enthusiasm of these bloggers could be that they found blogging more demanding and time-consuming than they had thought. The return, monetary or in terms of satisfaction, perhaps did not match their expectation. Another important reason for this could be their new-found love with social networking sites such as Facebook, Orkut and Twitter, and new apps on their devices.
Quite a number of bloggers do post frequently, with a remarkable discipline. Some have monetised their blogs by offering photographs, using AdSense, affiliate advertising, etc. and some have blogs as extension to their main sites.
Blogs on information technology, partly automated blogs and blogs run by large groups or corporates are quite regular. A number of blogs with travelogues, routine photography and musings too are very regular. Unlike what came in papers a few days back, we found that most of Indian bloggers we encountered are young – mostly in their 20’s and 30’s.
Except for some, not even highly popular and regular blogs have taken care to design the blogs with care. Some have done a good job in the beginning and never thought of refreshing the dated-looking design.
We had disabled comments for some time and have opened them. We will appreciate your comments and suggestions for good blogs.